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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Bisnis International conference on Information Technology and Business (ICITB) Akuisisi : Jurnal Akuntansi Prosiding Seminar Nasional Darmajaya International Journal of Economics Development Research (IJEDR) Jurnal Media Ekonomi (JURMEK) Jurnal Dharma Bhakti Ekuitas Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management Analytical and Solution International Journal of Educational Research Excellence (IJERE) Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Management Scienties Journal of Economics and Public Health Diteksi : Jurnal Pengabdian Kepada Masyarakat Jurnal Media Ekonomi (JURMEK) J-CEKI
Susi Indriyani
STIE Mitra Lampung, Jl. Z.A Pagar Alam No 7, Gedong Meneng Bandar Lampung, 0721 788960 Program Studi Manajemen STIE Mitra Lampung
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH PENANGANAN KELUHAN (COMPLAINT HANDLING) TERHADAP KEPERCAYAAN DAN KOMITMEN MAHASISWA PADA PERGURUAN TINGGI SWASTA DI BANDAR LAMPUNG Indriyani, Susi; Mardiana, Selvy
Jurnal Bisnis Darmajaya Vol 2, No 1 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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Abstract

The complaint provided by the customer in the use of the product or service is a feedback on the quality of products or services used by customers. The more complaints provided by the customer requires extra attention for any company that received complaints for repair in the manufacture of products or services. Student complaints with the service provided is important because increased revenues resulted in the displacement of students getting higher. Fakor physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) in the handling of complaints is important that students feel the complaint was well received. Trust and commitment to student education service users to be very important to maintain the image of universities in society.Services in education is an essential element for the creation of a conducive academic atmosphere for the implementation of a successful learning process. In educational institutions excellent service to students is one of the factors that need to be considered well to maintain smooth student study. The purpose of this study to find out how how empathy psychological influence on the trust and commitment of students with explanatory research method by conducting a survey to students in private universities in Bandar Lampung.Results from this study is the physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) have positive influence and significant impact on the trust and commitment of students, which is given by the supervisor of academic, education personnel, as well as other lecturers provide confidence and commitment to the students that the complaint was handled well and menndapatkan appropriate solutions. The most dominant variable is a variable that affects empathy.Keywords: Complaints, Confidence, Commitment
The Effect Of Brand Equity On Customers Retention Top White Coffee In Bandar Lampung Indriyani, Susi
Prosiding International conference on Information Technology and Business (ICITB) 2017: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 3
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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The purpose of this research is to know the effect of brand equity on top white coffee customerretention in Bandar Lampung. Analyzer that is used in this research is validity and reliability test, classical assumption test included normality test, heteroskedasticity test, and multicollinearity test. A statistical tool that is used is multiple linear regression analysis and hypothesis test consisting of test coefficient of determination (R²), F test and t-test. The dependent variable in this research is customer retention. While the independent variables in this research are brand awareness, quality perception, brand association and brand loyalty. The type of research is descriptive. The population in this research is the people of Bandar Lampung city by the taking sampling technique using incidental sampling technique with the number of samples as much as 161 people. The results of research show that simultaneously brand awareness, quality perception, brand association and brand loyalty together significantly influence customer retention. On the other hand, partially brand awareness and quality perception do not have a significant effect on customer retention. Meanwhile, brand associations and brand loyalty have a significant effect on customer retention.Keywords: Brand Equity, and Customer Retention.
KUALITAS CUTMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA DEALER YAMAHA BAHANA PAGAR BANDAR LAMPUNG Pitriani, Emi; Indriyani, Susi
Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

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Saat ini fokus Strategi pemasaran yang sering dipakai pelaku bisnis adalah dengan cara mengelola pelanggan perorangan secara seksama dan detail yang untuk itu dibutuhkan sebuah gagasan strategi pemasaran sehingga dapat mempertahankan eksistensinya dengan menggunakan praktik customer relationship management, dalam menjalin hubungan dengan pelanggan, dealer Yamaha Bahana Pagar Alam menyediakan jasa SMS. Hasil persamaan regresi maka variabel customer relationship yang paling dominan berpengaruh terhadap loyalitas pelanggan. Sementara variabel sumber daya manusia dan teknologi telah diterapkan pada perusahaan dealer Yamaha Bahana Pagar Alam Bandar memiliki pengaruh pengaruh dan hubungan yang positif terhadap loyalitas pelanggan pada dealer Yamaha Banaha Pagar Alam Bandar Lampung adalah teknologi, hal ini disebabkan karena variabel teknologi mempunyai nilai koefisien beta yang terbesar jika dibandingkan dengan variabel sumber daya manusia dan proses.Kata kunci : Customer, Relationship dan Loyalitas pelanggan
Pengaruh Harga, Fitur Dan Kualitas Produk Terhadap Keputusan Konsumen Membeli Mobil Mitsubishi Nanda, Rizki Amri; Indriyani, Susi
Prosiding Seminar Nasional Darmajaya Vol 1 (2018): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

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Abstract

Persaingan bisnis di industri otomotif di indonesia semakin sengit, produsen mobil menciptakan berbagai jenis mobil  baik mobil sport ataupun mobil keluarga dan juga city car. Kebutuhan masyarakat akan kendaraan bermotor terkhusus mobil dan tingkat mobilitas masyarakat memberikan tuntutan kepada perusahaan untuk menciptakan mobil yang ramah lingkungan, mudah dioperasikan, fitur yang sesuai kebutuhan dan tentunya harga yang terjangkau. Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku konsumen dalam menganalisis keputusannya membeli mobil dari sudut pandang harga, fitur dan kualitas produk. Dalam penelitian ini desain yang diterapkan adalah penelitian deskriptif dengan teknik survey kepada konsumen yang telah membeli mobil merek mitsubishi di Bandar Lampung. Hasil penelitian menunjukan konsumen sangat serius dalam menentukan mobil yang akan dibeli berdasarkan harga, fitur dan kualitas produk. Kata kunci : Fitur, harga, kualitas, otomotif
THE EFFECT OF ONLINE TRANSPORTATION CUSTOMER SERVICE QUALITY ON CUSTOMER LOYALTY IN BANDAR LAMPUNG Kusuma, Desta Surya; Indriyani, Susi
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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Abstract

The convenience offered by online transportation applications has an impact on the choice of transportation to the community. Community mobility is faster and can shorten the time for activities. there are currently two online transportation operators in Indonesia, namely Grab and Gojek, both of which have advantages in offering online transportation services to the public. The phenomenon that occurs in online transportation services is that sometimes there is a sense of worry with unknown drivers or drivers who drive do not follow traffic rules. There are also different types of vehicles in the application with vehicles used by online transportation drivers. This is what underlies this research, which aims to find out how online transportation services to the loyalty of online transportation users in Lampung city, until this study amounted to 224 people. The results of this study show that reliability, physical evidence, level of response and empathy affect the loyalty of users of online transportation.Keyword: service; transportation; loyalty;
ANALYZING THE WAREHOUSE MANAGEMENT SYSTEM AT PT. POS MANADO Indriyani, Susi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.518 KB) | DOI: 10.35794/emba.v8i4.30895

Abstract

Abstract: Activities in warehouses are very important in implementing a warehouse management system. Warehouse management is concerned with ensuring that all activities involved in warehousing are carried out efficiently and effectively by those who work in warehouses. Warehouse is an activity to place goods from the process of receiving goods until they are issued for the process of shipping to consumers. This study aims to analyze the implementation of the warehouse management system. The purpose of this study is to analyze the process of implementing warehouse management system at PT. POS Manado. Keywords: Warehouse, Warehouse Management System, Implementation, Activities.
Pengaruh Syariah Marketing, Kualitas Pelayanan, Citra Merek terhadap Kepuasan Konsumen pada Asuransi Jiwa Syariah Bumiputera Cabang Bandar Lampung Sari, Nuri Anjar; Indriyani, Susi
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The purpose of this research is to know how the influence of sharia marketing, service quality, brand image on customer satisfaction in sharia insurance companies. The sampling technique used in the research based on the Krejcie table with error levels 10%. The analysis tool used in this research is multiple linear regression. To get  test results in this research, it should be Validity test, Reliability, Classical Assumption Test, and Hypothesis Test. In this research at simultaneous result (Test F) showed influence of sharia marketing, service quality, brand image are simultaneously influence of customer statisfaction and partial test sharia marketing has a significant influence on the customer statisfaction, service quality has a significant influence of the customer statisfaction, brand image has a significant influence on the customer statisfaction. The advice that can be proposed in this research is should the company improve sharia marketing for the proses of maintaining customers by building long-term relationship with existing customer can be achieved and can increase profits for the company.    
Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Indriyani, Susi; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.008 KB) | DOI: 10.32734/jomas.v1i3.6845

Abstract

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.
Author's Satisfaction in Publishing the Manual in the Journal of CV Global Health Science Group PH, Livana; Mulyani, Sri; Indriyani, Susi
Journal of Economics and Public Health Vol 2 No 1 (2023): Journal of Economics and Public Health: March 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i1.1588

Abstract

The publication process that is felt by each individual has several obstacles or factors delaying the publication process both from the author and from the publication services. This study aims to determine the level of author satisfaction in publishing journal manuscripts at CV Global Health. In this study using quantitative methods. The sampling technique used purposive sampling of 104 respondents. The results of the study found that the majority of respondents said they were very satisfied with the services provided by CV Global Health as many as 60 respondents (57.7%).
Membangun Kapasitas UMKM dalam Pemasaran Digital di Desa Wisata Way Tebing Cepa Yusda, Desi Derina; Indriyani, Susi; Enzovani, Senna; Loliyani, Rini; Brajanoto, Destoprani
Diteksi : Jurnal Pengabdian Kepada Masyarakat Fakultas Teknik Vol. 2 No. 1 (2024): Diteksi, Vol. 2, No. 1, Mei 2024
Publisher : Fakultas Teknik Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/diteksi.v2i1.14096

Abstract

The Covid-19 pandemic has severely hampered the expansion of the world economy, including Indonesia. In the midst of this challenging situation, businesses are being forced to innovate and fight for their survival. On a positive note, the rapid advancement of digital technology has opened up new opportunities for MSMEs to market their products to a wider audience online. This allows MSMEs to reach a broader market and increase sales. However, to fully capitalize on these opportunities, MSMEs need to improve their human resources (HR) and information technology (IT) capabilities. This is crucial to help them adapt to the various new technologies emerging in the era of Industry 4.0. The government has high hopes for MSMEs to become major players in the development of Indonesia's digital economy. MSME empowerment can be achieved by assisting them in gaining access to finance and ensuring that their products are of sufficient quality to compete in the market. This can increase investor confidence in MSMEs and open up funding opportunities. To enter the online business, MSMEs need to make improvements in several areas, such as product quality, product standardization, HR development, and access to financing. Collaboration between the government and e-commerce platforms is essential to support MSMEs in utilizing digital technology and developing their online businesses. As a commitment to helping MSMEs, Universitas MItra Indonesia is conducting a community service activity with the theme "Building MSME Capacity in Digital Marketing in Way Tebing Cepa Kalianda Tourism Village". This activity is being held in Taman Baru Village, Penengahan District, South Lampung Regency. This activity's primary goal is to teach and advise MSMEs in the community on how to use social media to market their goods and services.
Co-Authors Alie, Maria Septijantini Amalia Mustika Amalia Mustika, Amalia Andi Surya, Andi Aprilia Hari Purnama Bakti, Umar Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CN, Yudhinanto Derina Yusda, Desi Desmon, Desmon Dirayati, Fadhilah Ekatama Surya, Renandi Ekatama, M. Renandi Enzovani, Senna Hasbullah Hasbullah Helmita, Helmita Isabella, Astrid Aprica Kusuma, Desta Surya Livana Ph, Livana Loliyana, Rina Loliyani, Rini Marasabessy, Fachria Yamin Mardiana, Selvy Meidasari, Evi Nanda, Rizki Amri Octavia, Ria Oktaria, Eka Travilta Pitriani, Emi Ratna Rintaningrum Ratna Rintaningrum, Ratna Reny WA, Armalia Rizki Amelia Rizki Amelia Santoso, Wiwit Tabah Sari, Nuri Anjar Sari, Pipit Novila Silvia, Dewi Sri Mulyani Surya, M. Renandi Ekatama WA, Armalia Reny Yusda, Desi Derina