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Minat Beli Sebagai Mediasi Pengaruh Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana Merek 3second Khusna Fatimatus Syahroq; Hery Purnomo; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.14311

Penelitian bertujuan untuk mengetahui keberartian Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana 3Second Clothing Store Kediri dengan Minat Beli Sebagai Mediasi. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Sampel yang digunakan sebanyak 160 konsumen dengan menggunakan metode accidental sampling kombinasi snowball sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur dengan program IBM SPSS 26 dan Uji Sobel. Hasil penelitian ini diperoleh terdapat pengaruh Persepsi Harga dan Citra Merek mempunyai keberartian menciptakan minat beli, tetapi tidak pada Celebrity Endoser. Persepsi Harga dan Celebrity Endorser mempunyai keberartian dalam menciptakan Keputusan Pembelian, tetapi tidak pada Citra Merek. Persepsi Harga, Citra Merek atau Celebrity Endorser tidak mempunyai keberartian dalam menciptakan keputusan pembelian melalui Minat beli sebagai variabel mediasi. Studi lanjut dan manajemen 3second, dapat mempertimbangkan untuk identifikasi fenomena bahwa minat beli dapat terbangun tetapi tidak mempunyai pengaruh kepada keputusan pembelian, dimungkinkan ada variabel lain yang penting untuk di analisis, misalnya kualitas produk, variasi produk, dan atau pelayanan penjualan.

DAMPAK DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI UNIVERSITAS NUSANTARA PGRI KEDIRI Dodi Kusuma Hadi Soedjoko
Cakrawala Management Business Journal Vol 2 No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v2i1.21

Human resources play an important role in every organization or institution. But there was a decrease in employee performance at Nusantara PGRI Kediri University recently, this case becomes concideration to conduct this research. The purpose of this study is to determine the effect of work dicipline and compensation on the employee’s performance at Nusantara PGRI Kediri University. The approach of this study is descriptive quantitative. The sample in this study used all populations as a sample consisting of 73 employees. The technique of collecting data used a questionnaire with a Likert scale that contains of questions related to work discipline, compensation and employee performance. The data analysis technique used multiple linear regression which was processed using the SPSS program to measure the effect of work dicipline and compensation on employee’s performance. The results of hypothesis testing showed that partially, there was a significant effect of work discipline on employee performance and there was also significant effect of compensation on employee performance at Universitas Nusantara PGRI Kediri. While the results of simultaneous hypothesis testing proved that work discipline and compensation give significant effect for employee performance. It can be seen that coefficient dtermination value (R Square) was 0.676. Thus, it can be interpreted that work dicipline and compensation can effect on employee’s performance 67.6% while the remaining 32.4% was effected by other variables outside of this study.

Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri Hery Purnomo; Samari Samari; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.15495

The research aims to measure how much the relationship of brand awareness, brand trust and brand personality crosses purchase interest in Purchase Decision RTD Tea Merek Pucuk Harum in Kediri City community. The research used a quantitative approach, and sampled 100 respondents, with stratified random sampling techniques on a proposional basis. Testing data with primer using Multiple linear regression. The study found that on a direct trajectory, brand awareness has a significant relationship with purchase interest, but not on brand trust and brand personality. While brand awareness, brand trust or brand personality has no significant relationship with purchase decisions. On an indirect trajectory, brand Awareness has a significant relationship with purchase decisions, through purchase interest, while brand trust and brand personality do not have a relationship meaning in creating purchase decisions across purchase interest as mediation variables. The diversity of data described by the model is 35%, the rest is explained by other variables that are not yet in the model and errors.

PELATIHAN MANAJEMEN KEUANGAN DAN PEMBUKUAN SEDERHANA UNTUK PEMBERDAYAAN UMKM DESA KARANGTALUN KABUPATEN KEDIRI Subagyo subagyo; Moch. Wahyu Widodo; Rino Sardanto; Sigit Wisnu Setya Bhirawa; Dodi Kusuma Hadi Soedjoko
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Manajemen keuangan dan pembukuan merupakan hal penting untuk kelangsungan jangka panjang suatu usaha, khususnya UMKM. Namun banyak UMKM yang belum memahami bahkan menerapkan manajemen keuangan dan pembukuan. Oleh karena itu, pengabdian kepada masyarakat (PkM) ini dilakukan untuk memberikan pemahaman dan peningkatan keterampilan kelompok UMKM desa Karangtalun tentang penghitungan, pencatatan atau pembukuan dan pengelolaan keuangan bisnis agar usaha yang dimiliki semakin berkembang sehingga berdampak pada peningkatan daya saing dan kesejahteraan masyarakat. Kegiatan ini dilakukan melalui pelatihan dan pendampingan diawali dengan survey kepada peserta pelatihan yang menunjukkan bahwa sebagian besar pemilik UMKM belum melakukan penghitungan dan pencatatan keuangan, bahkan belum memahami aset usaha serta belum memisahkan aset usaha dengan aset pribadi. Pelatihan dilakukan dengan memberikan worksheet untuk pencatatan dan penghitungan keuangan usaha tiap peserta. Hasil pelatihan diharapkan dapat meningkatkan keterampilan pengelolaan keuangan usaha dengan lebih baik. Dari hasil penghitungan dan pencatatan yang tepat, setiap pemilik usaha dapat menentukan harga jual, rencana investasi dan penambahan sumber dana yang tepat sehingga diharapkan berdampak pada peningkatan pendapatan dan perkembangan usaha menjadi lebih maju.

The Effectiveness of the Crowdsourcing Concept in Human Resource Management in the Online Motorcycle Taxi Business on the Satisfaction of Partners and Service Users Mimin Pembayuningtyas; Purnomo, Hery; Dodi Kusuma Hadi Soejoko
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.173

Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.

The Effectiveness of the Crowdsourcing Concept in Human Resource Management in the Online Motorcycle Taxi Business on the Satisfaction of Partners and Service Users Mimin Pembayuningtyas; Purnomo, Hery; Dodi Kusuma Hadi Soejoko
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.173

Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.

The Influence of Discipline, Incentives, and Work Motivation on the Performance of Generation Z Employees at Mina Store Khotimah, Umi; Soejoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6240

Research aim : The purpose was to asses the effect of work discipline, incentives, and work motivation on the performance of generation Z employees at Toko Mina. Design/Methode/Approach : Study uses a quantitative approach. The people study were 30 Toko Mina employees with an age range of 17-25 old who fell into the people Z category at Toko Mina. Research Finding : The case are not fully operatonal discipline Variable has a notable effect on employee performance., but the incentive and work motivation variables have no significant effect on employee performance. Simultaneously, the variables of work discipline, incentives, and Work motivation substantially impacts the performance of generation Z employees at Toko Mina. Theoretical contribution/Originality : Not many studies have examined the performance of generation Z employees. Practitionel/Policy implication : Can be used for human resource development at Toko Mina Research limitation : This study delay in responses research respondents

The Influence Of Competency, Communication And Work Environment On Employee Performance In Mina Store Bujana, Adhetia Teddy; Soejoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/5cd01w46

Research aim : The purposse of this case is analize influence of competence, communication, work envirunmenntt on the performance of mina store employees Design/Methode/Approach : Used quantitative approach tachniqu used by casuality. The population is 30 employee Mina store Research Finding :The differennce from thiscase is that partially environment variables have a significannt effectt on employee performannce but variables competency work environment do not have a significannt effect on emplloyee performannce. Simultan, the variable of competency,communinication, work environnment has significant effect on employees mina store Theoretical contribution/Originality :There have not been many studies that have examined the influennce of comppetence,comuunication and work environnment on performance wealthy people Practitionel/Policy implication : Can be used for human Resources development at mina store Research limitation : Limitation this case delay in resources the research respondent

PENGARUH KNOWLEDGE SHARING DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PLN KERTOSONO NGANJUK Ananda, Rizky Reva; Purnomo, Hery; Soejoko, Dodi Kusuma Hadi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstrak Tujuan penelitian menganalisis faktor-faktor yang mempengaruhi kinerja karyawan di PLN Kertosono Nganjuk. Dalam penelitian ini, kinerja pegawai merupakan variabel terikat, dan variabel bebasnya adalah knowledge sharing, dan motivasi kerja. Kinerja bukanlah mata rantai terakhir dalam rangkaian proses kerja, melainkan tampilan yang holistik yang diawali dari faktor aktivitas input proses, output serta bahan outcome. Data diperoleh dari pelanggan PLN Kertosono Nganjuk. Jumlah sampel sebanyak 40 pelanggan. Teknik analisa data digunakan regresi linier berganda dengan tingkat kepercayaan 5%.. Hasil yang didapat bahwa knowledge sharing, motivasi kerja secara individual berpengaruh signifikan pada kinerja karyawan, dan knowledge sharing dan motivasi kerja kolaboratif memiliki dampak yang signifikan terhadap kinerja karyawan. Adjusted R Square sebesar 97,3% artinya besarnya pengaruh knowledge sharing, dan motivasi kerja terhadap keputusan konsumen, sedangkan 3% diterangkan faktor lainnya tidak ada dalam penelitian ini.

ANALISIS DUKUNGAN SELEBRITI, GAMBARAN MEREK, DAN HARGA PADA KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BUSANA 3SECOND Syahroq, Khusna Fatimatus; Purnomo, Hery; Soejoko, Dodi Kusuma Hadi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Tujuan penelitian untuk menganalisis faktor-faktor yang mendampaki keputusan pelanggan. Penelitian ini dilakukan di 3Second Kota Kediri. Keputusan konsumen merupakan variabel dependen sedangkan variabel independen adalah harga, citra merek, dan celebrity endorse. Data diperoleh dari pelanggan 3Second Kota Kediri. Jumlah sampel sebanyak 40 pelanggan. Teknik analisa data menggunakan regresi linier berganda dengan tingkat kepercayaan 5% untuk memperoleh grafik komprehensif hubungan satu variabel dengan variabel lain. Penelitian menunjukkan bahwa variabel harga, citra merek dan celebrity endorse berpengaruh signifikan pada keputusan konsumen. Berdasarkan hasil uji F diketahui bahwa variabel harga, citra merek dan celebrity endorse secara simultan berpengaruh signifikan pada loyalitas pelanggan. Hasil adjusted R Square menunjukkan nilai sebesar 0,837 atau 83,7% yang artinya bahwa besarnya pengaruh harga, citra merek dan celebrity endorse pada keputusan konsumen secara bersama-sama (simultan) adalah sebesar 83,7%, sedangkan sisanya yaitu sebesar 16,3% diterangkan faktor lain yang tidak ada di penelitian ini.

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