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Membangun Citra Merek Melalui Fotografi Produk Sepatu Bagi UMKM Di Mojokerto Rizky Pratama Ramadhani; Dhani Ichsanuddin Nur
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.313

Abstract

Technological advances are increasingly having a major impact on human daily life, one of which has an impact on UMKM. With the internet, the term digital marketing through social media can be born to increase brand awareness, build brand image and retain customers. For this reason, photography and social media content creation are needed in promoting on social media following the developing trend. Content creation can be done in simple ways and tools without expensive equipment. By using the method of discussion, interview, and direct practice using the help application in the form of an open camera along with how to adjust it and other supporting properties to enrich the appearance of the product to be more attractive. With this socialization and training, it can help UMKM in conducting independent promotions without the need for third party assistance.
Penerapan Digitalisasi UMKM Sebagai Upaya Peningkatan Kualitas Pemasaran Produk Di Keluarahan Medokan Ayu Feri Ardiansyah; Dhani Ichsanuddin Nur
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.316

Abstract

The activity of implementing digitalization for SMEs as an effort to enhance the quality of product marketing in Medokan Ayu Ward is aimed at providing knowledge about digital marketing to the local community. The objective is to empower UMKM practitioners in Medokan Ayu Ward with further understanding of digital marketing strategies to strengthen their products. The methodology of this activity includes observation, obtaining permissions from partners, implementation, training, and evaluation. The implementation focuses on delivering materials on the importance of digital marketing for UMKM. The training results show that participants responded positively to the presented materials, with an average percentage of 85.4%. The activity was attended by all Micro, Small, and Medium Enterprises (UMKM) operating in Medokan Ayu Ward, who responded positively to the implementation of digitalization for the purpose of improving the quality of product marketing in the area.
Implementasi Branding Serta Sosial Media Marketing Melalui Instagram Pada UMKM Pawon Wenak Kelurahan Medokan Ayu Surabaya Farradiba Jumhury Maharani; Dhani Ichsanuddin Nur
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.328

Abstract

Difficulties in building and developing a business are one of the reasons UMKM’s in Indonesia cannot develop properly. In fact, many UMKM’s choose to close their businesses because there is no development and even experience losses. The cause of the non-development of UMKM’s is the branding factor that has not been applied to their business. In fact, branding is something that is quite important so that a business or business can run and progress. Apart from not implementing branding, another factor that causes UMKM’s to not develop is the lack of optimization in the use of social media as a marketing tool. If business actors cannot keep up with the times, there will be an adverse impact on their business. With direct assistance to UMKM’s, later UMKM actors can apply branding and utilize social media as a means of marketing in selling products from UMKM’s.
Analisis Efektivitas Pengelolaan Aset Kemitraan di Divisi Sarana dan Prasarana Perum Perhutani Divre Jawa Timur Adib Fatihunniam; Dhani Ichsanuddin Nur
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 5 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i5.29504

Abstract

This analysis aims to evaluate the effectiveness of partnership asset management within Perum Perhutani Divre East Java using the Plan–Do–Check–Act (PDCA) framework. Public asset management plays a strategic role in enhancing operational efficiency and generating economic value, yet its implementation still faces challenges related to data accuracy, asset conditions, marketing limitations, and regulatory rigidity. The findings indicate that the optimization process begins with identifying and verifying underutilized assets, followed by offering them to potential partners and preparing cooperation agreements grounded in accountability and transparency. Monthly evaluations are conducted to monitor revenue realization, asset utilization, and partner compliance, although effectiveness remains constrained by informal marketing practices, variations in asset potential, and misalignment between revenue targets and actual field conditions. Through PDCA implementation, improvement efforts focus on strengthening asset information systems, enhancing cross-unit coordination, modernizing asset marketing strategies, and revising regulations to be more adaptive to partner needs. This analysis emphasizes that transparent governance, adequate human resource capacity, and continuous evaluation are essential elements in achieving productive and sustainable partnership asset management
Analysis of Company and Dividend Policy As Moderating Variables in Healthcare Companies Listed On The Indonesian Stock Exchange Sidabalok, Hernawati; Dhani Ichsanuddin Nur
Finance : International Journal of Management Finance Vol. 3 No. 2 (2025): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i2.125

Abstract

  Company value serves as a crucial metric for investors, representing the market's view of a firm's actual significance. This study employs Tobin’s Q to evaluate firm value by contrasting a company's market capitalization with the replacement cost of its assets. The research examines the impact of profitability and leverage on firm value, additionally assessing the possible moderating role of dividend policy, concentrating on healthcare companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Using a quantitative approach, the study utilizes secondary data sourced from audited financial statements, covering 120 firm-year observations from 30 companies. Hypotheses are evaluated through Moderated Regression Analysis (MRA). Results indicate that profitability and leverage have a substantial impact on firm value, while dividend policy does not significantly alter the connection between these financial metrics and firm value
Analisis Kapitalisasi Pasar dengan Ukuran Perusahaan Sebagai Variabel Moderasi pada Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Danendra Zayyan Cahyarizqullah; Dhani Ichsanuddin Nur
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6694

Abstract

This study aims to identify the impact of profitability, the effect of dividend policy, and analyze the moderating effect of company size on the relationship between profitability and market capitalization, as well as dividend policy and market capitalization in the banking sector in Indonesia. In this study, the researcher used banking companies that distributed their dividends consecutively during the period of 2018-2022 as the research object. This research is quantitative in nature, using secondary data as the research data with a total of 55 samples. The research was conducted using the panel data regression application, Eviews13, employing the moderation regression analysis method. The results of this study indicate that profitability has a positive and significant effect on market capitalization, and company size is able to strengthen the interaction relationship between profitability and market capitalization. However, on the other hand, dividend policy does not have a significant effect on market capitalization. The size of the company is also unable to moderate the interaction relationship between dividend policy and market capitalization.
ANALISIS KEPUTUSAN INVESTASI KEUANGAN DENGAN PENDAPATAN SEBAGAI VARIABEL MODERASI PADA GENERASI MILENIAL DI KABUPATEN JOMBANG Nur Aini Adzan Nisa; Dhani Ichsanuddin Nur
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21190

Abstract

The trend of financial investment in Indonesia shows rapid growth, especially among millennials. However, this increasing participation has not been fully accompanied by adequate understanding of risks and financial management, leading to vulnerability to illegal investment practices. Based on this phenomenon, this study aims to analyze the influence of financial literacy, return perception, and risk perception on investment decisions, with income as a moderating variable among millennials in Jombang Regency. This research uses a quantitative method with a Partial Least Squares (PLS) approach and involves 100 respondents who are millennials in Jombang Regency. The sampling technique was purposive sampling, and data were collected using a Likert-scale questionnaire. Data analysis was performed using SmartPLS 4 to examine both direct effects and moderating effects between variables. The results show that financial literacy does not contribute to investment decisions, while return perception and risk perception do contribute to investment decisions. Additionally, income does not contribute as a moderating variable in the relationships between financial literacy, return perception, risk perception, and investment decisions. These findings emphasize that individuals’ perceptions of potential gains and risks have a greater influence than income in determining investment decisions among millennials.
PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA PT WASTE CYCLE INDONESIA Dary Sagi; Dhani Ichsanuddin Nur; Hesty Prima Rini
EDUCATOR : Jurnal Inovasi Tenaga Pendidik dan Kependidikan Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/educator.v6i3.14787

Abstract

ABSTRACT Employee performance is an important factor in achieving organizational goals; therefore, declines in company target achievement and employee attendance may indicate suboptimal employee performance. This condition highlights the importance of examining the factors that influence employee performance, particularly leadership style, communication, and work motivation. This study aims to analyze the effects of leadership style and communication on employee performance, with work motivation as a mediating variable at PT Waste Cycle Indonesia. This study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires using a 1–5 Likert scale from 125 production employees selected using a census sampling technique. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to examine the relationships among variables and the mediating role of work motivation. The results showed that leadership style and communication had positive and significant effects on employee performance. Furthermore, work motivation was found to mediate the effects of leadership style and communication on employee performance. These findings indicate that effective leadership, open communication, and strengthened work motivation, when implemented in an integrated manner, can improve employee productivity, responsibility, and performance achievement. Therefore, the company needs to develop effective leadership strategies, improve internal communication systems, and strengthen work motivation as continuous efforts to achieve optimal organizational performance. ABSTRAK Kinerja karyawan merupakan salah satu faktor penting dalam pencapaian tujuan organisasi, sehingga penurunan capaian target perusahaan dan tingkat kehadiran karyawan dapat menjadi indikasi belum optimalnya kinerja karyawan. Kondisi tersebut menjadi dasar pentingnya mengkaji faktor-faktor yang memengaruhi kinerja karyawan, khususnya gaya kepemimpinan, komunikasi, dan motivasi kerja. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan komunikasi terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi pada PT Waste Cycle Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Data dikumpulkan melalui penyebaran kuesioner menggunakan skala Likert 1–5 kepada 125 karyawan bagian produksi yang dipilih menggunakan teknik sampling jenuh. Data dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antarvariabel serta peran mediasi motivasi kerja. Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, motivasi kerja terbukti berperan sebagai variabel mediasi dalam pengaruh gaya kepemimpinan dan komunikasi terhadap kinerja karyawan. Temuan ini menunjukkan bahwa penerapan gaya kepemimpinan yang efektif, komunikasi yang terbuka, dan penguatan motivasi kerja secara terpadu dapat meningkatkan produktivitas, tanggung jawab, serta pencapaian kinerja karyawan. Dengan demikian, perusahaan perlu mengembangkan strategi kepemimpinan, memperbaiki sistem komunikasi internal, dan meningkatkan motivasi kerja sebagai upaya berkelanjutan untuk mencapai kinerja organisasi yang optimal.