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All Journal JURNAL MANAJEMEN BISNIS Center of Economic Students Journal (CSEJ)
Damis, Hasanuddin
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Economics, Econometrics & Finance

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The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction S, Ramli; Mus, Abdul Rahman; Damis, Hasanuddin; Mahmud, Amir
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.925

Abstract

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program. The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan (Studi Pada Grab dan Mahasiswa Fakultas Ekonomi dan Bisnis UMI) Has, Muh. Furqan; Damis, Hasanuddin; Arifin; Bahari, Andi Faisal; Syahnur, Muh. Haerdiansyah
Center of Economic Students Journal Vol. 4 No. 2 (2021): April-June (2021)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.087 KB) | DOI: 10.56750/csej.v4i2.433

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga transportasi online grab terhadap kepuasan pelanggan mahasiswa fakultas ekonomi dan bisnis umi makassar. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis UMI Makassar. Sampel yang diambil dalam penelitian ini menggunakan sampling incidental. Teknik analisis data dilakukan dengan analisis statistik deskriptif dan SPSS (Statistical Product and service Solution). Berdasarkan analisis yang telah di lakukan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan mahasiswa fakultas ekonomi dan bisnis umi makassar. Dan harga transportasi online grab memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan mahasiswa fakultas ekonomi dan bisnis umi makassar.
Co-Authors Amir Mahmud Arifin Bahari, Andi Faisal Has, Muh. Furqan Mus, Abdul Rahman Ramli S Syahnur, Muh. Haerdiansyah