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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Binus Business Review JRSI (Jurnal Rekayasa Sistem dan Industri) IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri IJIES (International Journal of Innovation in Enterprise System) JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI FORUM PAEDAGOGIK Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Industrial Engineering and Operation Management (JIEOM) Journal of Management and Entrepreneurship Research Charity : Jurnal Pengabdian Masyarakat Jurnal PkM MIFTEK eProceedings of Engineering Jurnal Teknik Indonesia Warta LPM SWAGATI: Journal of Community Service
Tiara Verita Yastica
Universitas Telkom
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Journal : OPERATION EXCELLENCE: Journal of Applied Industrial Engineering

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Designing fake nail product packaging at MSME dairy nails using the Quality Function Deployment (QFD) method Dwiariani, Rafifah; Praptono, Budi; Yastica, Tiara Verita
Operations Excellence: Journal of Applied Industrial Engineering Vol. 17 No. 2 July 2025 In Press
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2025.v17.i2.146

Abstract

Dairy Nails is one of the MSMEs that provides quality artificial nail products in Bandung with various designs. In a survey conducted of Dairy Nails customers, there was a decrease in buying interest caused by customer dissatisfaction. One of the reasons for this is the false nail packaging that does not meet customer expectations. Packaging is an important factor in a product because it protects the product inside. Therefore, it is necessary to improve the packaging design of artificial nails that can increase consumer buying interest. Proposed improvements will be made using the Quality Function Deployment (QFD) method, which makes consumer needs a reference in product design. Thus, the proposed packaging design can meet consumer desires and expectations. The results of this study are designing false nail packaging according to customer wants and needs with specifications, namely polycarbonate plastic material, with a clamshell packaging shape, using a hinged lid method cover, with a font size of 12 pt; the font types used are Arapey and Moontime, and the proposed beige packaging has a logo and has dimensions of 8.5 x 8.5 cm. Thus, the packaging contributes to better showing the product, is informative, and can be reused by consumers. 
Co-Authors Adyatama, Achmad Reza Afin Rizqi Pramadya Ajeng Yunita Alrasyid, Andi Muhammd Harun Budi Praptono Catur William Immanuel Tambun Dino Caesaron Dwiariani, Rafifah Elhadi, Rosad Ma'ali Endang Chumaidiyah Fadhilah, M Rizki Fadhillah, Naufal Mahdi Fajar Abdillah Permana Faradila Permatasari Fredicia Angelia Kezia Boanito Sirait Grady Dhiyaa Suyud I Putu Panji Lesmana I Putu Pramana Arivianto Isnaeni Yuli Arini Jamil, Nofal Jayawarsa, A.A. Ketut Listiyani, Esti Retno Maria Dellarosawati Maria Dellarosawati Idawicaksakti Meldi Rendra Mikail Armiya Mita Azwari Muhammad Almaududi Pulungan Muhammad Nashir Ardiansyah Muhammad Rifqy Muhammad Zaki Wibowo Mukti, Iqbal Yulizar Mulia, Dinda R. Melati Prambudia, Yudha Pramesthy, Ni Made Dinda Gita Indah Prasmita, Louisa Dhevea Kylla Putri Pulungan, M. Almaududi Saragi, Yuda Halomoan Sheila Amalia Salma Taufik Rahman Nuruddin Yati Rohayati, Yati Zulfaa, Salma Dzikriyah