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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ahsana Media : Jurnal Pemikiran, Pendidikan dan Penelitian ke-Islaman Journal of International Conference Proceedings

AINUR ROFIQ

Department Of Management, Faculty Of Economics And Business, Brawijaya University, Malang, Indonesia

Author-ID : 203698

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENYUSUNAN STRATEGI PADA PERUSAHAAN KD2024 DENPASAR Fera Pratiwi Husni Rukmana; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.707 KB)

Perumusan strategi dilakukan melalui beberapa tahapan terdiri dari Matrik EFAS dan IFAS. Tahapan selanjutnya terdiri dari Matrik SWOT, kemudian Matrik QSPM dan Matrik Grand Strategy yang nantinya akan menghasilkan berbagai alternatif strategi yang dapat digunakan oleh perusahaan. Hasil Matrik EFAS sebesar 2,55 menunjukkan bahwa perusahaan telah cukup baik dalam mengambil keuntungan dari peluang dan berhasil menghindari dampak dari ancaman yang ada. Adapun dari lingkungan internal, hasil Matrik IFAS sebesar 3,05 menunjukkan keadaan internal perusahaan yang cukup kuat. Matrik SWOT menghasilkan beberapa alternatif strategi, adapun alternatif strategi yang ditawarkan oleh hasil analisis Matrik Grand Strategy adalah Pengembangan Produk, Penetrasi Pasar, dan Pengembangan Pasar. Hasil Matrik QSPM menghasilkan pilihan terbaik pada strategi Pengembangan Pasar. Dengan strategi pengembangan pasar, perusahaan nantinya diharapkan dapat memperkenalkan produk-produk yang ada sekarang ke wilayah-wilayah yang potensial secara geografis. Perusahaan diharapkan dapat mengidentifikasi pengguna baru untuk produk yang dihasilkan perusahaan.Kata Kunci: Strategi, Perumusan, Analisis SWOT

THE INFLUENCE OF SERVICE MARKETING MIX ON CUSTOMERS’ DECISIONS TO VISIT ECO GREEN PARK Tia Dewanti Sylvina Sari Saksono; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The aim of this research is to examine the influence of service marketing mix on customers’ decisions to visit Eco Green Park. It focuses on investigation to reveal the effect of product, price, place, promotion, people, process and physical evidence on customer decision. The samples of this research is visitors of Eco Green Park. The sampling technique used was purposive sampling and the research instrument was tested using validity and reliability test. The hypotesis was tested using t test from multiple regression analysis. The results show that product, place and physical evindence have significant effects on Customer Decision. However, price, promotion, people and process have not significant effects on Customer Decision..Keywords: Product, Place, Price, Promotion, People, Process, Physical Evidence, Customer Decision, Eco Green Park.

PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN KONSUMEN TOYOTA AVANZA PADA AUTO 2000 MALANG Nugroho Notonegoro; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut produk yang meliputi merek, kualitas, citra, layanan pelengkap dan jaminan produk terhadap kepuasan konsumen Toyota Avanza pada AUTO 2000 Malang. Selain itu atribut produk yang dominan mempengaruhi kepuasan konsumen tersebut juga diinvestigasi. Dengan menggunakan teknik purposive sampling, diperoleh sampel sebanyak 117 responden. Hasil analisis regresi linier berganda menunjukkan bahwa atribut produk yang meliputi merek, kualitas, citra, layanan pelengkap dan jaminan produk berpengaruh signifikan terhadap kepuasan konsumen Toyota Avanza pada AUTO 2000 Malang. Di antara atribut produk tersebut, kualitas memiliki pengaruh yang dominan. Kata Kunci : atribut produk, kepuasan konsumen, Toyota Avanza, Auto2000

THE SURRENDER OF A PANOPLY OF COPYCATS TO THE CASE-HARDENED MARKET LEADER: SUBSTANTIATION FROM AN EXPERIMENTAL STUDY OF THE INDONESIA CROP-PROTECTION INDUSTRY Iwan Gunawan; Achmad Sudiro; Ainur Rofiq
Jurnal Bisnis dan Manajemen Vol 6, No 1 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 1 Tahun 2019
Publisher : University of Merdeka Malang

This study has three objectives: to reveal how to create effective copycats design; to determine the most favorable situation for copycats; to cognize the winner of panoplied copycats versus market leader. Study 1 with participation of 98 farmers revealed that copycats managed to steal quality image of market leader through imitation of typography and colour. Study 2 with involvement of 216 farmers suggested that copycat to situate farmer peers as referrals, apply moderately-lower pricing and persuade consumers without sales promotions. Market leader won against copycats in the battle for defending loyal consumers. DOI : https://doi.org/10.26905/jbm.v6i1.3033

PENILAIAN MEMORABLE TOURISM EXPERIENCE SEBAGAI FAKTOR PENENTU DAYA SAING DESTINASI WISATA DENGAN MENGGUNAKAN PENDEKATAN RAPID APPRAISAL (RAP) Ardiansyah Muhammad; Siti Aisjah; Ainur Rofiq
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Abstract. The purpose of this study is to describe the assessment of competitiveness of tourist destinations through memorable tourism experience as a factor determining the competitiveness of tourist destinations. This study also aims to assess the competitiveness of Banyuwangi based on through memorable tourism experience provided to tourists. Sample in this study were 96 tourists. Sampling technique used was snowball sampling. Rapid Appraisal (RAP) approach is used as a tool to analyze the competitiveness of tourist destinations. The Rapid Appraisal (RAP) in thid research called Rapid Appraisal for Tourism Destination Competitiveness (RAP-TDC). RAPTDC consists of 3 statistical analyzes: Multidimensional Scalling, Montecarlo, and Jacknife. The results showed that Banyuwangi has a good competitiveness based on memorable tourism experience given to tourists. Novelty is an attribute of memorable tourism experience that has the greatest role in influencing the assessment of tourists to tourist destinations. The uniqueness of the travel experience is the most important indicator in shaping the novelty of the experience in the tour.

Pengaruh Kepercayaan (Trust) dan E-Security Seals Terhadap Minat Pembelian Konsumen Secara Online: Studi Pada Konsumen Kaspay.com Di Indonesia. Ferriyal Rosita; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Transaksi melalui e-commerce memiliki resiko yang cukup tinggi. Karena transaksi tidak dilakukan melalui tatap muka langsung antara penjual dan pembeli. Oleh sebab itu kepercayaan konsumen terhadap penjual dan penjamin keamanan, merupakan faktor penting yang mendorong terjadinya transaksi e-commerce. Penelitian ini bertujuan untuk menguji pengaruh Kepercayaan dan E-Security Seals terhadap minat pembelian konsumen secara online. Populasi dalam penelitian ini yaitu pengguna situs Kaspay.com. Teknik pengambilan sampel menggunakan purposive sampling. Kuesioner dikirim ke responden melalui mailing list dan media social dengan jumlah responden yang diperoleh sebanyak 150 orang. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil analisis menunjukkan bahwa kepercayaan memiliki pengaruh yang kuat terhadap minat pembelian secara online. Selain itu, e-security seal juga merupakan faktor penting yang berpengaruh terhadap minat pembelian konsumen online. Kata kunci: E-commerce, Kepercayaan (trust), E-security seals, Minat pembelian,Kaspay.com

PENERAPAN GREEN MARKETING MELALUI 4P TERHADAP MINAT BELI KONSUMEN (STUDI PADA PERUSAHAAN PROPERTI RIVER SIDE MALANG) Bayu Samudra KP.; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan penelitian ini adalah menjelaskan: (1) pengaruh produk dalam green marketing terhadap minat beli konsumen perumahan River Side; (2) pengaruh harga dalam green marketing terhadap minat beli konsumen perumahan River Side; (3) pengaruh promosi dalam green marketing terhadap minat beli konsumen perumahan River Side; dan (4) pengaruh lokasi dalam green marketing terhadap minat beli konsumen perumahan River Side. Populasi penelitian ini adalah konsumen yang berniat membeli rumah di perumahan River Side di Kota Malang dan diambil sampel sebanyak 118 orang. Data diperoleh dengan memberikan kuisioner secara langsung kepada responden. Data tersebut mencakup karakteristik responden, produk, harga, promosi, lokasi, dan minat beli konsumen. Selanjutnya, data di analisis menggunakan regresi linier berganda. Hasil penilitian ini menunjukkan bahwa (1) produk tidak berpengaruh terhadap minat beli konsumen perumahan River Side; (2) harga berpengaruh terhadap minat beli konsumen perumahan River Side; (3) promosi tidak berpengaruh terhadap minat beli konsumen perumahan River Side; dan (4) lokasi berpengaruh terhadap minat beli konsumen perumahan River Side. Kata Kunci: green marketing, produk, harga, promosi, lokasi, dan minat beli

CUSTOMERS’ INTENTION ON PURCHASING AIRLINES E-TICKET: THE ANALYSIS OF ONLINE TRUST AND TECHNOLOGY ACCEPTANCE MODEL IN GARUDA INDONESIA WEBCOMMERCE Devi Permata Sari; Ainur Rofiq
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.213 KB)

CUSTOMERS’ INTENTION ON PURCHASING AIRLINES E-TICKET: THE ANALYSIS OF ONLINE TRUST AND TECHNOLOGY ACCEPTANCE MODEL IN GARUDA INDONESIA WEBCOMMERCE. This study purposes to examine and analyse customer’s intention on purchasing airlines e- ticket with case in Garuda Indonesia’s e-ticket. In this study, the factors that effect customers’ purchase intention are online trust and Technology Acceptance Model, which consists of perceived usefulness (PU) and perceived ease- of- use (PEOU). The research was conducted at Faculty of Economic and Business University of Brawijaya by using survey methodology. The respondents or sample was choosen as 169 samples based on purposive sampling, which the respondents taken by some criterias. The data were analyzed by using SPSS 19(IBM SPSS 19). The result of this research showed that customers’ purchase intention of e-ticketing is effected by perceived usefulness factor. It means that people are more concern with the value they get by buying online ticket than any other factors ( online trust and perceived ease- of- use). Key words: E- ticketing, online trust, Technology Acceptance Model, perceived usefulness, perceived ease- of- use, purchase intention, Garuda Indonesia.

NIKAH DALAM PANDANGAN HUKUM ISLAM Dwi Darsa Suryantoro; Ainur Rofiq
AHSANA MEDIA: Jurnal Pemikiran, Pendidikan dan Penelitian Ke-Islaman Vol 7 No 02 (2021): AHSANA MEDIA: Jurnal Pemikiran, Pendidikan dan Penelitian Ke-Islaman
Publisher : Fakultas Agama Islam Universitas Islam Madura

Pengertian nikah itu ada tiga, yang pertama adalah secara bahasa nikah adalah hubungan intim dan mengumpuli , seperti dikatakan pohon itu menikah apabila saling membuahi dan kumpul antara yang satu dengan yang lain, dan juga bisa disebut secara majaz nikah adalah akad karena dengan adanya akad inilah kita dapat menggaulinya. Kedua, secara hakiki nikah adalah akad dan secara majaz nikah adalah Wat’un (hubungan intim) sebalinya pengertian secara bahasa, dan banyak dalil yang menunjukkan bahwa nikah tersebut adalah akad seperti yang dijelaskan dalam al-Quran dan Hadist. Hukum perkawinan itu asalnya mubah (boleh), dalam artian tidak diwajibkan tetapi juga tidak dilarang Dengan berdasarkan pada perubahan illatnya atau keadaan masing-masing orang yang hendak melakukan perkawinan, maka perkawinan hukumnya dapat menjadi sunnah, wajib, makruh, dan haram

Community Social Capital and Firm Performance Fitriana Rahmawati; Ainur Rofiq; Risna Wijayanti
Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1144

This study aims to contribute to the social capital theory. This goal is achieved through determine the relationship between social capital and firm performance. It is carried out because SME's have limited access to resources. SME's need other alternatives to sustain their business. Small entrepreneurs feel the need to focus more on their internal resources. The development of the theory of social capital is important. In contrast to most previous studies, this research uses qualitative study research methods. To obtain the data, in-depth interviews with key informants were conducted. The finding shows that social capital consists of reciprocity, trust, network, and norms. This study also provides evidence that social capital plays a pivotal role in SME performance. Small entrepreneurs get various benefits after joining the group. In addition, social capital can help empower ordinary housewives to become small-scale entrepreneurs. In conclusion, strong social capital can improve business performance, thereby encouraging the economy to grow. The results of this research can be used as consideration for business entities to strengthen their business performance. More than that, this research is also used as a guide in determining strategic SME development policies for government. This research also contributes to the development of strategic management theory.

Co-Authors Achmad Helmy Djawahir Achmad Sudiro Adelia Shabrina Prameka Ardiansyah Muhammad Atim Djazuli Bayu Samudra KP. Ben-Roy Do Berthus Yudhistira DEVI PERMATA SARI Djumilah Zain Hadiwodjojo Dwi Darsa Suryantoro Fera Pratiwi Husni Rukmana Ferriyal Rosita Fitriana Rahmawati Giuma Omar Al Ahmar Ida Yulianti Iwan Gunawan Mauli di Mohammad Yuswandi Samadi Nugroho Notonegoro Nugroho Setio Aji Nurkholish Majid Ridho Putra Ramadhan Risna Wijayanti Siti Aisjah Sumarsono Sumarsono Sumiati Sumiati Tia Dewanti Sylvina Sari Saksono Yusuf Risanto Zaky Rachman Hadmiko

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