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All Journal INFERENSI WARTA EKONOMIS : Journal of Economics and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Edunomika (JIE) Abdi Psikonomi Economic Reviews Journal Jurnal MIPA dan Pembelajarannya The Elementary Journal
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Journal : Abdi Psikonomi

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Digital Marketing Assistance for MSME Members of the Aisyiyah Branch Leadership (PCA) Colomadu Karanganyar Subagyo, Daryono; Siti Aisyah; Handy Nugraha; Rina Trisnawati; Mujiyati, Mujiyati; Eni Setyowati; keisha Jenny Maulida Nugraha; Firlina Rizky Ramadhina
Abdi Psikonomi Vol 6, No 1 (2025): Juni 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i1.10706

Abstract

This community service is carried out based on the problems faced by the Aisyah Branch Management (PCA) Colomadu Karanganyar, Central Java. The target audience needs digital marketing assistance support for members who have micro and small businesses. The problems faced by partners are the lack of complete data on the PCA Colomadu UMK profile and the lack of UMK capabilities in conducting digital promotions. The purpose of this community service activity is 1. to help the target audience in branding UMK through digital promotions, 2. Helping partners find marketing strategies that are in accordance with UMK conditions, 3. Assisting partners in improving skills to create attractive promotions, 4. Supporting partners to be able to achieve UMK performance improvement targets. The methods used in this activity are the Focus Group Discussion method, direct practice, training, and assistance. The expected output of this community service is a publication article in a journal, documentation that will be uploaded to online or offline media.
Optimizing Hydroponic Production through Liquid Organic Fertilizer, Solar Cells, and Digital Financial Management in Gajahan Village Rakhma, Luluk Ria; Eni Setyowati; Muchlison Anis
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.14214

Abstract

The Gajah Tani Makmur Women Farmers Group (KWT) in Gajahan Village has 62 members with 500 m² of land used for hydroponic cultivation. Partners face a number of obstacles, namely (1) less than optimal production due to expensive nutrients, (2) limited electricity resources for hydroponic irrigation, (3) not yet using modern financial bookkeeping, and (4) no experience in utilizing digital marketing. To address these problems, community service activities were carried out in several stages, namely stage 1 socialization in the form of an introduction to solar cells, the use of liquid fertilizer; stage 2 technical training covering the use of solar cells; stage 3 managerial training in the form of financial management and digital marketing; and stage 4 practical demonstrations on the KWT land. The results of the activities showed an increase in knowledge and skills, including (1) training in financial administration and digital marketing increased the average knowledge of participants from 61.5 to 84.8 with a significant change of 23.3 points; (2) training in making organic liquid fertilizer succeeded in providing practical skills to 30 participants in processing household waste into environmentally friendly fertilizer; (3) training on the use of solar panels increased participants' knowledge from 90.5 to 96.4, a change of 5.8 points; (4) participants' responses to the training method showed that 75 percent agreed; and (5) a survey on understanding solar cell maintenance showed that 81 percent of participants agreed. Thus, this community service activity effectively increased knowledge of production, management, and the use of renewable energy technology to support hydroponic farming.
Co-Authors Aditya Cahya Nugraha Arief Hakim Permana Defrianto Wahyu Putra Pratama Eka Putri Farid Wahyu Pratama Fina Dwi Sastafiana Firlina Rizky Ramadhina Handy Nugraha Herry Purnama Imron Rosyadi keisha Jenny Maulida Nugraha Kinanti Diva Karisma Luluk Ria Rakhma Muchlison Anis Mujiyati Mujiyati Mustikasari, Vita Ria Nur Hidayati Rina Trisnawati Salsabilla Shauma Siti Aisyah Subagyo, Daryono Sutopo Sutopo