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All Journal Jurnal Ilmu Sosial dan Humaniora EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ekonomi dan Bisnis Empowerment : Jurnal Pengabdian Masyarakat Jurnal Administrasi dan Manajemen Pendidikan EKONOMIS : Journal of Economics and Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Bakti Cendana: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Quantitative Economics and Management Studies Kontigensi: Jurnal Ilmiah Manajemen Education and Counseling Journal Jurnal Inspirasi Binsis dan Manajemen Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management Kelola: Jurnal Manajemen Pendidikan
Agus Sugiarto
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Pengaruh Literasi Hijau dan Budaya Organisasi Hijau terhadap Perilaku Inovasi Hijau dengan Niat Karyawan Berperilaku Hijau sebagai Variabel Mediasi pada Karyawan Generasi Z Ryan Widya Ningrum; Agus Sugiarto
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7914

Abstract

Penelitian ini bertujuan untuk menguji adanya pengaruh antara Literasi Hijau dan Budaya Organisasi Hijau  terhadap Perilaku Inovasi Hijau dengan Niat Karyawan berperilaku Hijau sebagai variabel mediasi pada karyawan generasi Z. Penelitian ini menggunakan metode kuantitatif dengan kuesioner menggunakan google form 150 orang karyawan generasi Z di Kota Salatiga dan analisis SEM-PLS. Hasil penelitian menunjukkan bahwa literasi hijau, budaya organisasi hijau, dan niat karyawan berperilaku hijau berpengaruh terhadap perilaku inovasi hijau serta variabel literasi hijau dan budaya organisasi hijau  berpengaruh terhadap niat karyawan berperilaku hijau. Niat karyawan berperilaku hijau juga terbukti dapat memediasi pengaruh literasi hijau terhadap perilaku inovasi hijau. Namun, niat karyawan berperilaku hijau tidak dapat memediasi pengaruh budaya organisasi hijau terhadap perilaku inovasi hijau.
Pendampingan Strategi Pemasaran UMKM Two Sides Apparel Salatiga dengan Memanfaatkan Digital Marketing Yohanes Tegar Pamungkas; Bernardus Novan Jaya Sukma Prakosa; Lidya Krisma Mawardani; Nova Varazettira Ramadhani; Agus Sugiarto
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 3 (2025): Volume 9 Nomor 3 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i3.24000

Abstract

Two Sides Apparel MSMEs experience obstacles in digital marketing, due to a lack of knowledge about the concept of digital marketing. The community service team intends to maximize the digital marketing potential of these MSMEs through mentoring and training activities. This activity was carried out for four months, with training and mentoring methods. These activities include the basics of digital marketing such as making product catalogs, social media content, and content calendars. Some of the tools used for this community service activity are Google Sites to create a website, Canva to create catalog designs and content, Capcut to create video content and also Whatsapp Business to maximize customer communication with Two Sides Apparel. The results of this activity show that business owners' understanding and social media activities have increased. Thus, these MSMEs have been able to utilize these digital marketing tools optimally.
Komitmen Organisasi sebagai Pemediasi Pengaruh Budaya Organisasi dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior Yohanes Angga Apriliyanto; Agus Sugiarto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22134

Abstract

Research aim: This research examines the effect of organizational commitment as a mediating variable factor on cultural organization and job satisfaction about organizational citizenship behavior. Method: The data analysis uses Partial Least Square Structural Equation Modeling (PLS-SEM) bootstrapping. Research Finding: The result of the research showed that culture organization has a significant impact on organizational citizenship behavior, job satisfaction does not significant affect organizational citizenship behavior, culture organization significantly affect organizational commitment, job satisfaction has a significant effect on organizational commitment, commitment organizational does not significant affect organizational citizenship behavior, organizational commitment does not mediate the influence of culture organization on organizational citizenship behavior, and organizational commitment does not mediate the influence of job satisfaction on organizational citizenship behavior. Theoretical contribution: The conceptual framework developed in this research model is a development of previous research by presenting organizational commitment as a mediator variable on culture organization and job satisfaction toward organizational citizenship behavior. Practical Implication: The results of this research are a reference for companies in maintaining and increasing the level of organizational citizenship behavior of employees and maintaining the level of employee loyalty to the company. Research Limitation: This research focuses on one company with a relatively small number of employees so it can’t represent other companies operating in the same field.
Co-Authors Adriyanto Juliastomo Gundo Ammar, Syahrul Anita Novilia Bernardus Novan Jaya Sukma Prakosa Diana Ayu Gabriella Dior, Grand Hari Sunarto Irwan Sembiring Itayudasari, Margareta Kristin Tiwow Lailatul Nuraini Lays, Amelia Angelica Lelahester Rina Lesnussa, Merya Meisce C. Lidya Krisma Mawardani Lucia Nurbani Kartika Nanda, Ayuk Widya Ningrum, Ryan Widya Ningtyas, Meyla Eka Noplyantri Narsen Nova Varazettira Ramadhani Pradipta, Bernadinne Cintantya Pradita, Novianti Yolan Putri, Marhaeni Widias Rahardjo, Yohanes Dandyanto Resdianto, Andreas Ryan Widya Ningrum Salma Eka Saputra, Gabriel Kevin Saputri, Savera Apriliana Sia, Tandian Prillia Irianti Sonia Christine Panjaitan Suharyadi Sulistyaningsih, Erna Tamboto, Grace Reine Pingki Teguh Wahyono Vishwani Amisa Wijaya, Enida Eka Yari Dwikurnaningsih Yohanes Angga Apriliyanto Yohanes Tegar Pamungkas