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All Journal Equator Journal of Management and Entrepreneurship JAMI: Jurnal Ahli Muda Indonesia Jurnal Dharma Bhakti Ekuitas Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Perusahaan International Journal of Applied Business and International Management Priviet Social Sciences Journal Klabat Accounting Review Klabat Journal of Management Journal of Sustainability, Society, and Eco-Welfare Review of Management, Accounting, and Business Studies JCSE: Journal of Community Service and Empowerment Contemporary Public Administration Review (CoPAR) Multidisciplinary Indonesian Center Journal Sriwijaya Journal of Sport SAKAGURU: Journal of Pedagogy and Creative Teacher Jurnal Inspektorat RAGAM: Journal of Statistics and Its Application
Gunawan, William Ben
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Emotional Labour dan Reward terhadap Performa Kerja Karyawan Divisi Pemasaran PT MI Gunawan, William Ben; Setyani, Angelica Herdyandra; Perwitasari, Ghazlina Putri
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3139

Abstract

Purpose: This study aims to deepen the understanding of the influence of emotional labor ability and rewards on employee performance, with a case study focusing on PT MI.Methodology: This study used a quantitative approach by collecting data using a questionnaire from 30 employees of the marketing division of PT MI. Statistical analyses were performed to examine employee characteristics, the validity and reliability of the questionnaire, the dimensions of variables, and the links between variables, mainly using multiple linear regression.Results: The results indicate that rewards significantly affect job performance, while emotional labor does not have a significant impact. Both independent variables simultaneously and significantly influence job performance. The coefficient of determination of 62.3% indicates that emotional labor and rewards can explain 62.3% of the variability in job performance, while the remaining variability is explained by other factors.Conclusions: It is concluded that emotional labor does not affect work performance. While rewards have a significant effect on work performance. Emotional labor and rewards together significantly affect work performance. Emotional labor and rewards can predict 62.3% of the value of work performance.Limitations: We face a limitation in collecting a higher number of respondents due to the limited number of employees in the marketing division of PT MI.Contribution: This study found that financial and non-financial rewards significantly enhance job performance through intrinsic and extrinsic motivation and psychological contracts between employees and the organization. In contrast, the lack of a significant impact of emotional labor may be due to individual differences in managing emotions, job characteristics, and other dominant factors, such as technical skills and intrinsic motivation. These findings underscore the importance of rewards in improving employee performance and the need for further research on the role of emotional labor in various contexts.
Strategy, supply chain, and digital marketing for competitive advantage : A case of Shopee Gunawan, William Ben; Boenardi, Karina; Chrismayenita, Yosephine; Wicaksono, Yudistiro Gilang; Edytia, Tara Indri; Lana, Khoerul; Priyono, Zeus Priadika
Review of Management, Accounting, and Business Studies Vol. 7 No. 1 (2026): Accepted Issue
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v7i1.7380

Abstract

This paper examines how Shopee, Southeast Asia’s leading e-commerce platform, integrates supply chain innovation, electronic marketing, and management to stay competitive in a rapidly evolving digital economy. Shopee’s success stems from its dynamic capabilities, especially data analytics and operational flexibility in responding to intense competition from Tokopedia, Lazada, and TikTok Shop. Using Porter’s Five Forces and PESTEL, this study highlights challenges such as low switching costs, strong buyer power, and rapid technological change, emphasizing the need for continuous strategic adaptation. Shopee’s electronic supply chain management and e-procurement systems improve efficiency and responsiveness, particularly in Indonesia’s complex geography. Vertical integration through Shopee Express, Shopee Hub, and tracking systems strengthens its value chain while supporting SMEs and enhancing customer satisfaction. Its mobile-centric marketing strategy, including live commerce, influencers, gamification, and personalized content, drives acquisition and retention. By leveraging consumer behavior favoring fast, interactive transactions, Shopee reduces friction in the purchasing process. Growing competition, especially TikTok’s ecosystem expansion, further intensifies the importance of trust and engagement. Overall, Shopee’s integrated approach to supply chain and digital marketing creates an innovation-driven model that strengthens its competitive position and supports digital inclusion across Southeast Asia. This model not only enhances operational resilience but also enables scalability in emerging markets. By aligning technology, logistics, and consumer engagement, Shopee maintains relevance amid shifting digital trends. Consequently, it remains a dominant platform shaping e-commerce development and empowering regional entrepreneurs to participate in the digital economy more effectively and sustainably over time, while fostering innovation, inclusivity, and long-term economic growth.
Co-Authors Agus Adria Boenardi, Karina Budiman, Arif Harry Chrismayenita, Yosephine Diptawibowo, Narendra Diwangkara Edytia, Tara Indri Febriyanti, Monica Sofchah Gunawan, Alexander Ivan Heikal, Jerry INDRAYANI INDRAYANI Julnadi, Salsabilla Lana, Khoerul Mikhail, Lukas Muhammad Putra Aprullah Muhammad Sayuthi Mulyo, Iksan Adityo Nashera, Auliana Nisa Rahmawati, Nisa Nisa, Safrilina Husnun Oktavia, Yesica Dyah Perwitasari, Ghazlina Putri Prasetyo, Aries Heru Priyono, Zeus Priadika Rahman, Abdu Raida Fuadi Sari, Dyah Kartika Setyani, Angelica Herdyandra Setyaningsih, Putri Anggraini Wicaksono, Yudistiro Gilang Zahara Zahara