Garuda - Garba Rujukan Digital

Analysis of Working Capital for Micro, Small, and Medium Enterprises (UMKM) Tiga Dara, Banawa District, Donggala Regency Nasrulhak Akkas
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 1: January 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i1.3199

This study aims to determine the management of working capital in Micro, Small, and Medium Enterprises in Tiga Dara, Banawa District, Donggala Regency, and to find out the contribution of working capital management efficiency to operating profits in Tiga Dara Micro, Small, and Medium Enterprises District of Banawa, Donggala Regency. This research is quantitative research with a descriptive approach using secondary data in the form of financial reports for Micro, Small, and Medium Enterprises in Tiga Dara consisting of a profit and loss report and a balance sheet for January to June 2021. The data analysis technique in this study uses ratio analysis consisting of Level Ratio Working Capital Turnover (TPMK), Return on Working Capital ratio, Return On Assets ratio, Gross Profit Margin ratio, and WratNet Profile Margin. This study shows that the level of efficiency in managing working capital at Micro, Small, and Medium Enterprises in Tiga Dara, Banawa District, Donggala Regency, is assessed from the assessment of the ratio of the level of turnover of capital working (TPMK) and the ratio of return working capital for the production of Banana Chips period months January-June 2021, is within the assessment criteria which is good so that the management of working capital for micro, small and medium enterprises is considered to be efficient. The results of the profitability analysis of Micro, small and medium enterprises in Tiga Dara Sub-district Banawa Donggala Regency show that when viewed and assessed from the ratio of Return on assets, it is in the category of poor assessment, while x x when viewed and assessed from the ratio of gross profit margin and net profit margin are in the good rating category. This means that the profitability performance of micro, small, and Medium Enterprises in Tiga Dara, Banawa District, Donggala Regency is assessed as having an inefficient return on asset ratio. In contrast, the profitability performance of Micro, Small, and Medium Enterprises in Tiga Dara, Banawa District, Donggala, is assessed from the ginxmarx profit ratio as efficient. For this reason, efficiency is urgently needed in difficult times like today, namely the Covid 19 pandemic. Therefore, Micro, Small, and Medium Enterprises in Tiga Dara, Banawa District, Donggala Regency must maintain and improve their business efficiency by utilizing existing resources to the maximum extent possible for maximum profit.

Analisis Komunikasi Pemasaran Terpadu terhadap Kepuasan Konsumen Menggunakan Jasa PT. Mandala Multi Finance Tbk. Cabang Palu : Analysis of Integrated Marketing Communications on Consumer Satisfaction Using the Services of PT. Mandala Multi Finance Tbk. Palu Branch Nasrulhak Akkas
Jurnal Kolaboratif Sains Vol. 6 No. 8: AGUSTUS 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v6i8.4016

Penelitian ini bertujuan untuk mengetahui dan menganalisis komunikasi terpadu terhadap keputusan konsumen menggunakan jasa PT. Mandala Multi Finance Tbk Cabang Palu. Sampel penelitian ini sebanyak 100 konsumen PT. Mandala Multi Finance Tbk Cabang Palu. Hasil penelitian menunjukkan bahwa F-hitung 71,184 > F-tabel 3,9381 dengan tingkat probabilitas 0,000 (signifikan), dengan nilai probabilitas jauh lebih kecil dari 0,05, hal ini menunjukkan bahwa variabel komunikasi pemasaran terpadu berpengaruh signifikan terhadap kepuasan konsumen pada PT. Mandala Multi Finance Tbk Cabang Palu. Nilai koefisien regresi sebesar 0,986, sementara tingkat signifikasi sebesar 0.000. dengan demikian nilai sig < 0,05 pada taraf kepercayaan 95% diperoleh t-hitung sebesar 8,437 > t-tabel 1,6606 variabel komunikasi pemasaran terpadu berpengaruh signifikan terhadap kepuasan konsumen pada PT. Mandala Multi Finance Tbk Cabang Palu.

The Influence of Social Media Marketing and Brand Image on the Purchase of Nasa Products at VCN Store Palu Sarifuddin T; Nasrulhak Akkas; Guasmin; Haris Abd Kadir; Dicky Yusuf
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5911

This study aims to analyze the influence of social media marketing and brand image on purchasing decisions at Vidia Cindya Novita Store Palu. This study uses primary data collected through questionnaires from 78 store customer respondents. The data analysis technique uses multiple linear regression. The results of the study indicate that social media marketing and brand image simultaneously have a significant effect on purchasing decisions. Partially, social media marketing and brand image each have a positive and significant effect on purchasing decisions. Social media marketing provides an effective contribution in building brand awareness and influencing consumer attitudes. While a positive brand image can increase consumer trust and preference for a product. In conclusion, social media marketing and brand image are important factors that need to be considered by stores in an effort to improve consumer purchasing decisions.

The Influence of Product Quality, Payment Methods, and Timeliness of Delivery at Marketplace Shopee on Purchase Decisions (Survey on Students of Muhammadiyah Palu University) Cahyaning Raheni; Umar; Farid; Nasrulhak Akkas; Annas Hidayat Dj Sipanabi
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5186

The purpose of this study was to determine whether product quality, payment methods, and timely delivery on the Shopee marketplace partially and simultaneously influence purchasing decisions. The approach used in this study is a quantitative type using an associative survey method and using multiple regression analysis, and for the sampling technique using probability sampling technique. The research results obtained in this study are product quality on the Shopee marketplace which has a partial effect on purchasing decisions, this is evidenced by the results of tcount 4.332 > ttable 1.986 and a significant value of 0.000. The payment method on the Shopee marketplace has a partial effect on purchasing decisions, this is proven by the results of tcount 4,824 > ttable 1,986 and a significant value of 0.000. Timeliness of delivery on the Shopee marketplace has a partial effect on purchasing decisions, this is proven by the results of tcount 6,299 > ttable 1,986 and a significant value of 0.000. Meanwhile, based on the results of simultaneous test statistical calculations, it can be concluded that Product Quality, Payment Methods, and Timeliness of Delivery on the Shopee marketplace simultaneously influence purchasing decisions, this is proven by the test results fcount 98,854 > ftable 2.70 and a significance value of 0.000, as well as a coefficient of determination of 0.765 which is percentaged to 76.5%, which means that purchasing decisions can be explained by product quality, payment methods and timely delivery with quite a high rate and for the rest explained by other variables.

Pengaruh Sosial Media Marketing dan Brand Image Terhadap Pembelian Produk Nasa pada Toko VCN Store Palu: The Influence of Social Media Marketing and Brand Image on Purchases of Nasa Products at the VCN Store, Palu Sarifuddin T; Nasrulhak Akkas; Irma Safitri A Janudin
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.6800

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan brand image terhadap keputusan pembelian pada Toko Vidia Cindya Novita Store Palu. Penelitian ini menggunakan data primer yang dikumpulkan melalui kuesioner dari 78 responden pelanggan toko. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa social media marketing dan brand image secara simultan berpengaruh signifikan terhadap keputusan pembelian. Secara parsial, social media marketing dan brand image masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian. Social media marketing memberikan kontribusi yang efektif dalam membangun kesadaran merek dan mempengaruhi sikap konsumen. Sementara brand image yang positif dapat meningkatkan kepercayaan dan preferensi konsumen terhadap produk. Kesimpulannya, social media marketing dan brand image merupakan faktor penting yang perlu diperhatikan oleh toko dalam upaya meningkatkan keputusan pembelian konsumen.

Cyberloafing behavior on employee performance Farid, Farid; Akkas, Nasrulhak; Mande, Henni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243789

In the study of employee performance management, this is an issue that requires important attention, where the performance of individual employees in the organization is part of organizational performance and can determine organizational performance. The increasing use of the internet among employees in various companies and agencies in Indonesia will certainly affect employee performance, both positively and negatively. This study aims to determine the effect of browsing and e-mail on employee work productivity at the Plantation and Animal Husbandry Service of Central Sulawesi Province. This study used a sample of 73 respondents and quantitative research type. Data collection techniques using questionnaires. Data analysis techniques using multiple linear regression tests. The results showed that variables browsing activities (X1) do not have a significant effect on employee performance and activity of sending emails (X2) has a positive effect on employee performance. If these two activities are examined simultaneously, it turns out that they have a significant effect on employee performance.

The Effect of Green Marketing and Brand Image on Consumer Buying Interest in MSMES in Palu City (Case Study in Chicken Bim) Sitti Nur Fadillah; Sirajudin; Nasrulhak Akkas
Jurnal Sinar Manajemen Vol. 12 No. 1: March 2025
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v12i1.8155

The development of environmental issues and consumer awareness of sustainability encourages MSMEs to adopt green markpractices toes to attract buying interest. In Palu City, MSMEs such as Chicken Bim are starting to implement environmentally friendly strategies, such as the use of organic materials or biodegradable packaging, which can form a positive brand image. However, the extent to which green marketing and brand image affect consumer buying interest still needs to be further studied. This study aims to find out and analyze both simultaneously and partially the influence of green marketing and brand image on consumer buying interest in MSMEs in Palu City, especially in Chicken Bim. This research is a survey research type, whose samples are taken through purposive sampling techniques. Meanwhile, the respondents were Chicken Bim consumers who made takeaway or take-away purchases as many as 97 respondents. The method used is quantitative research using multiple linear regression analysis. The results of the study show that simultaneously there is a significant influence of green marketing and brand image on consumer buying interest in MSMEs in Palu City. Partially, there is a significant influence of green marketing on consumer buying interest in MSMEs in Palu City. Partially, there is a significant influence of brand image on consumer buying interest in MSMEs in Palu City.

Factors Affecting The Performance Operational Assistance Budget Health Center at Palu City Henni Mande; Guasmin; Burhanuddin; Nasrulhak Akkas; Iva Nuranifa
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/r7f8qm78

This study aims to analyze the influence of budget planning, budget implementation, and budget accountability on the performance of the health operational assistance budget at the Palu City Health Center. This study uses a quantitative method with a research sample of 42 employees. The data analysis technique used multiple linear regression. The results of the study show that the variables of budget planning, budget implementation, and budget accountability for the performance of the health operational assistance budget are partially the variables of budget planning, budget implementation, and budget accountability for the performance of the health operational assistance budget. The correlation coefficient value (R) shows that the relationship between motivation, work environment, and compensation variables with employee performance is 96.8% (very strong) with a determinant coefficient value (Adjusted R-Square) of 0.933 means that the variables of budget performance can be explained by the variables of budget planning, budget implementation, and budget accountability of 93.3%.

Cyberloafing behavior on employee performance Farid, Farid; Akkas, Nasrulhak; Mande, Henni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243789

In the study of employee performance management, this is an issue that requires important attention, where the performance of individual employees in the organization is part of organizational performance and can determine organizational performance. The increasing use of the internet among employees in various companies and agencies in Indonesia will certainly affect employee performance, both positively and negatively. This study aims to determine the effect of browsing and e-mail on employee work productivity at the Plantation and Animal Husbandry Service of Central Sulawesi Province. This study used a sample of 73 respondents and quantitative research type. Data collection techniques using questionnaires. Data analysis techniques using multiple linear regression tests. The results showed that variables browsing activities (X1) do not have a significant effect on employee performance and activity of sending emails (X2) has a positive effect on employee performance. If these two activities are examined simultaneously, it turns out that they have a significant effect on employee performance.

LITERASI FINANCIAL DIGITAL SEBAGAI UPAYA PENINGKATAN PENGETAHUAN PEREMPUAN TERHADAP PENGEMBANGAN UMKM PADA SANGGAR BELAJAR SUNGAI BULOH MALAYSIA: Digital Financial Literacy as an Effort to Increase Women's Knowledge in Sungai Buloh, Malaysia Anggraeni, Rasmi Nur; Rajindra, Rajindra; Mande, Henni; Akkas, Nasrulhak; Kamsur, Ahmad; Syaifullah, Muhammad Rahul
Arunika: Jurnal Pengabdian Masyarakat Vol. 3 No. 1: Juni 2024
Publisher : Unit Publikasi dan Jurnal Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/ar.v3i1.486

River Buloh, a small town in Malaysia, has great potential in the development of micro, small, and medium-sized enterprises. (UMKM). However, there is still a knowledge gap among women regarding the use of digital technology in developing their. The study aims to analyze the level of digital literacy among female UMKM owners in the Buloh River, investigate the obstacles encountered, design and implement programs to improve digital literature, as well as evaluate its impact on the development of UMKM. The research method used is a participatory action research approach (Participatory Action Research). Data was collected through surveys, interviews, and field observations. The results of the research show that the digital literacy rate of female UMKM owners in the Buloh River is still low, with the main obstacles being limited access to information, lack of training, and low confidence in adopting digital technology. The digital literacy improvement program designed and implemented in this research has proved effective in improving the knowledge and skills of women UMKM owners. The impact is seen from the increased use of digital platforms, optimization of online marketing, and better financial management. In addition, the study also formulates policy recommendations and strategies to encourage the adoption of digital technology among UMKMs managed by women in the Buloh River. The findings of this research are expected to contribute to enhancing the economic empowerment of women through the development of UMKM based on digital technology.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search