Garuda - Garba Rujukan Digital

RELATIONSHIP OF ATTITUDE TOWARDS ENTREPRENEURSHIP TO ENTREPRENEURIAL INTENTION THROUGH ENTREPRENEURSHIP EDUCATION (CASE STUDY OF HIGH SCHOOL STUDENTS IN SURABAYA) Santho Vlennery Mettan; Veronika Rahmawati
Research In Management and Accounting (RIMA) Vol 7, No 1 (2024): June
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v7i1.4913

The nation's progress can be measured by the number of students who are educated to a high level and understand the importance of entrepreneurship. This approach aligns with the Government's development plan and can be realized with the support of students who venture into entrepreneurship. High school students are fully capable of becoming entrepreneurs since they are the future drivers of the economy. The Government provides support through the National Entrepreneurship Movement (GKN) Program, which is implemented cohesively by all ministries, led by the Coordinating Ministry for Economic Affairs. The Ministry of National Education is one of the participating ministries in the program. This study investigates the factors influencing high school students' entrepreneurial intention regarding attitudes towards entrepreneurship by analyzing the impact of entrepreneurial education in Surabaya. The technique used is multiple regression analysis using the mediator variable, using a questionnaire distributed to high school students in Surabaya with 153 participants. The results showed that out of the 4 hypotheses, 2 hypotheses have been accepted, and 2 hypotheses have been rejected. For the hypothesized mediation relationship does not occur. Therefore, the relationship is a direct relationship between the attitude toward entrepreneurship and entrepreneurial intention. The follow-up research plan will include new variables and more diverse subjects. JEL Class: M200, M21, L26

Peran Kualitas Produk dan Promosi terhadap Minat Beli Produk Coklat Galieno, Reza; Rahmawati, Veronika; Mettan, Santho Vlennery
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 2 (2021): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

The current food and beverage business can open up potential opportunities, one of which is chocolate products. Processed chocolate products can be very diverse, from chocolate bars to drinks. In this study, the focus is on the consumption of chocolate in the form of bars. This study aimed to analyze the effect of product quality and promotion on consumer buying interest in chocolate. The research was conducted by distributing questionnaires to the general public who like chocolate. Questionnaires were distributed to 150 respondents, and a total of 131 respondents were eligible for further processing. The study used respondents with criteria 18 - 50 years, domiciled in the city of Surabaya, and chocolate lovers. This study uses multiple linear regression analysis based on the t-test, which can explain the effect of an independent variable on the dependent variable. From the study results, it can be concluded that there is an effect of product quality and promotion on consumer buying desired. Hence, managerial implications for chocolate producers to focus more on product quality improvement and innovation, as well as packaging that is attractive and can also improve the durability of chocolate.

Audit Quality dan Value Relevance of Accounting Information Yan Christianto Setiawan; Santho Vlennery Mettan
E-Jurnal Akuntansi Vol 33 No 12 (2023)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2023.v33.i12.p01

Users of financial reports need relevant information as a basis for making decisions. The existence of an auditor helps investors in assessing the quality of accounting information. The research aims to examine the quality of audit reports as proxied by the size of the public accounting firm and audit opinions on the value relevance of accounting information. The research population is all sectors of business entities registered on the IDX in the 2018-2021 period. A total of 1,480 observations were used as samples in the research. Researchers use a fixed effect model in a panel data structure to test hypotheses. The research results show that auditor size increases the relevance of earnings value, but reduces the relevance of book value. Meanwhile, the audit opinion was found not to affect the relevance of accounting information. The research findings are interesting because audit opinions provided by Big 4 auditors increase the relevance of book value. This research is expected to help investors consider audit quality as an integral part of fundamental analysis, as well as contribute to the development of the topic of value relevance of accounting information and audit quality. Keywords: Audit, Financial Statement, Value Relevance

Pemberdayaan UMKM Berbasis Digital: Peningkatan Kapasitas dan Daya Saing melalui Pendampingan Webinar Series di Forum UMKM Sukses Makmur Sentosa, Surabaya, Jawa Timur Mettan, Santho Vlennery; Sulistyo, Andy Pratama
Jurnal Abdi Masyarakat Indonesia Vol 5 No 5 (2025): JAMSI - September 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2108

Program Klinik UMKM Bersama Program Studi Kewirausahaan merupakan kegiatan pengabdian kepada masyarakat yang bertujuan meningkatkan kapasitas dan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah Forum UMKM Sukses Makmur Sentosa, Surabaya. Topik ini dipilih karena UMKM memiliki kontribusi signifikan terhadap perekonomian, namun masih menghadapi kendala utama dalam pemasaran produk, perluasan distribusi, dan persaingan usaha, khususnya pada masa pandemi COVID-19. Kegiatan dilaksanakan pada September–Desember 2020 secara daring melalui webinar series menggunakan Zoom dan YouTube. Metode pelaksanaan mencakup survei awal dengan 24 responden UMKM, pemetaan masalah melalui FGD, perancangan materi, pelaksanaan empat sesi webinar, serta evaluasi menggunakan pre-test, post-test, dan kuesioner. Topik yang diberikan adalah pemasaran produk, pengembangan produk, proses produksi, dan pengembangan distribusi. Hasil menunjukkan peningkatan skor pemahaman peserta naik sebesar 41,8%. Sebanyak 70% peserta mulai menerapkan strategi pemasaran digital, 60% melakukan inovasi produk, dan 50% memperluas jaringan distribusi. Dampak program terlihat dari meningkatnya keterampilan manajerial, efisiensi produksi, serta kemampuan peserta dalam memanfaatkan teknologi digital. Dengan demikian, pendampingan terpadu berbasis edukasi digital terbukti efektif membantu UMKM mengatasi keterbatasan pemasaran dan distribusi, serta memperkuat daya saing di era pandemi.

RELATIONSHIP OF ATTITUDE TOWARDS ENTREPRENEURSHIP TO ENTREPRENEURIAL INTENTION THROUGH ENTREPRENEURSHIP EDUCATION (CASE STUDY OF HIGH SCHOOL STUDENTS IN SURABAYA) Mettan, Santho Vlennery; Rahmawati, Veronika
Research In Management and Accounting (RIMA) Vol. 7 No. 1 (2024): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v7i1.4913

The nation's progress can be measured by the number of students who are educated to a high level and understand the importance of entrepreneurship. This approach aligns with the Government's development plan and can be realized with the support of students who venture into entrepreneurship. High school students are fully capable of becoming entrepreneurs since they are the future drivers of the economy. The Government provides support through the National Entrepreneurship Movement (GKN) Program, which is implemented cohesively by all ministries, led by the Coordinating Ministry for Economic Affairs. The Ministry of National Education is one of the participating ministries in the program. This study investigates the factors influencing high school students' entrepreneurial intention regarding attitudes towards entrepreneurship by analyzing the impact of entrepreneurial education in Surabaya. The technique used is multiple regression analysis using the mediator variable, using a questionnaire distributed to high school students in Surabaya with 153 participants. The results showed that out of the 4 hypotheses, 2 hypotheses have been accepted, and 2 hypotheses have been rejected. For the hypothesized mediation relationship does not occur. Therefore, the relationship is a direct relationship between the attitude toward entrepreneurship and entrepreneurial intention. The follow-up research plan will include new variables and more diverse subjects. JEL Class: M200, M21, L26

Identification of Product Value, Packaging Design, and Marketing Communication of MSMEs in Karah, Jambangan – Surabaya Tulipa, Diyah; Mettan, Santho Vlennery; Simmamora, Agatha Liney
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3538

UMKM berkontribusi mengurangi pengangguran di Indonesia. Namun, banyak UMKM mengalami stagnasi pertumbuhan dan pengembangannya. Pemerintah mencanangkan berbagai program untuk mendorong UMKM naik kelas, sebagaimana diamanatkan dalam Perpres No. 2 Tahun 2022. Kelurahan Karah telah melakukan pembinaan terhadap beberapa UMKM, meskipun masih banyak yang belum tertangani. Masalah UMKM Karah adalah pengelolaan masih tradisional dan belum mengenal pengelolaan modern. Hal ini memberikan dampak produk yang dihasilkan UMKM masih sangat terbatas, penjualannya juga masih di sekitar tempat tinggal pelaku UMKM. Kegiatan yang sudah dijalankan dalam membantu UMKM berkembang dan menjawab persoalan yang muncul adalah (1) ceramah mengenai mindset berwirausaha (2) kurasi untuk menemukan nilai produk (3) pelatihan pemilihan kemasan dan pembuatan label kemasan (4) Pelatihan pembuatan konten pemasaran digital. Output dari kegiatan-kegiatan dalam pelatihan ini adalah dari masing-masing UMKM dapat menemukan nilai produk yang diunggulkan dan akan dikomunikasikan kepada konsumen, kemasan dan labelling produk UMKM yang menarik dan konten pemasaran digital untuk diunggah di IG sebgai sarana promosi. Kegiatan awal diikuti oleh 16 UMKM, berdasarkan seleksi hanya 6 UMKM yang dapat dibina agar menjadi pilot project. Pembinaan dilakukan bersama-sama tim dari UKWMS dengan pihak Kelurahan Karah. Tujuannya agar kelurahan mampu mengkoordinir UMKM yang telah dibina untuk meneruskan kepada UMKM lainnya di Kelurahan Karah.

Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya Mettan, Santho Vlennery; Sancoko, Aldo Hardi
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search