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All Journal Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Journal of Economics, Business, & Accountancy Ventura MITRA: Jurnal Pemberdayaan Masyarakat Media Mahardhika Research In Management and Accounting (RIMA) SABDAMAS Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Journal of Emerging Business Management and Entrepreneurship Studies Peka: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Management Science Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Journal Community Service Consortium Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Keuangan dan Bisnis Research In Management and Accounting (RIMA)

Veronika Rahmawati

Universitas Katolik Widya Mandala Surabaya

Author-ID : 356333

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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PENGARUH BRAND IMAGE DAN PRICE IMAGE TERHADAP PURCHASE INTENTION DENGAN STORE IMAGE SEBAGAI VARIABEL INTERVENING PADA IBOX STORE DI WORLD TRADE CENTER (WTC) DI SURABAYA Lenarto, Stefan; Putra, A.Y. Yan Wellyan Toni; Rahmawati, Veronika
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 6, No 2 (2017)
Publisher : Universitas Katolik Widya Mandala Surabaya

Increased buying interest in consumers is an activity to win the competition within the retail industry. There are several factors that can affect the intention of buying or purchase intention consumers. These factors are Store Image, Brand Image, Price Image. Where Brand Image and Price Image indirectly affect Purchase Intention but through Store Image, while Store Image directly influence Purchase Intention. Other variables that affect the Store Image directly are Brand Image and Price Image. This study aims to determine the effect of Brand Image and Price Image on Purchase Intention through Store Image. This research uses Structural Equation Modeling (SEM) analysis technique. The object of this research is consumer from IBOX Store at World Trade Center (WTC) Surabaya, with 154 respondents. The results of this study can be concluded: (1) Brand Image has a positive effect on Store Image, (2) Price Image has a positive effect on Store Image, (3) Store Image has positive effect on Purchase Intention, (4) Brand Image has positive effect on Purchase Intention through Store Image, (5) Price Image positively affects Purchase Intention through Store Image

Pengaruh Store Enviroment Quality Terhadap Perceived Legitimacy Dan Customer Shopping Behavior Di Matahari Departemen Store Tunjungan Plaza Ssurabaya Budiman, Simplisius Holly; Lindawati, Tuty; Rahmawati, Veronika
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 1 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.312 KB)

The development of modern technology has an impact on life that is becoming more practical, fast and economical. Along with the development of these technologies, the existence of modern retail business becomes increasingly important because of the shift in spending patterns of people who prefer to shop in modern retail markets such as minimarkets, supermarkets or hypermarkets. The population of this study are consumers aged 17 years and over and have been shopping at Matahari Department Store Tunjungan Plaza Surabaya. Sampling used in this research is nonprobability sampling and the taking of the sample using incidental sampling technique. The sample was 110 respondents ie men and women. Data collection is done by distributing questionnaires. Data analysis technique used in this research is SEM (Structural Equation Model). Test results show that Store Environment Quality has an influence on Perceived Legitimacy; Perceived Legitimacy has an effect on Shopping Behavior, and Store environment Quality influence to Shopping Behavior, through Perceived Legitimacy mediation.

PELATIHAN PENGGALIAN POTENSI DIRI UNTUK MENCIPTAKAN BISNIS KREATIF PADA GENERASI MILENIAL DI SURABAYA Marliana Junaedi; Veronika Rahmawati; Christina Esti Susanti
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.13 KB)

Meningkatnya wirausahawan dI kalangan muda akan mengurangi pertambahan jumlah pengangguran, bahkan menambah jumlah lapangan pekerjaan. Pengenalan generasi milenial kepada dunia kerja menjadi sebuah kebutuhan yang dapat menjadi bekal bagi generasi milenial dalam membangun bisnisnya kelak. Oleh sebab itu, tujuan kegiatan ini adalah memberikan peserta (1) pemahaman cara menggali potensi diri, (2) pemahaman tentang banyak ragam bisnis kreatif, (3) pembekalan memulai usaha dalam bentuk desain bisnis. Dari 37 peserta, 27 orang (73%) cocok membangun usaha di bidang makanan dan minuman dan 10 orang (27%) cocok membangun bidang usaha kerajinan.

INTENTION TO PURCHASE THE PRIVATE LABEL BRAND: THE ROLES OF FINANCIAL RISK PERCEPTION, PRICE, AND VALUE CONSCIOUSNESS FOR CONSUMERS OF HYPERMARKET IN SURABAYA Veronika Rahmawati
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 1 (2013): April 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i1.129

The consumers perception towards private label is considered important and therefore, it shouldbe understood by the retailers. This is true when related to the price and quality of private labels.In addition, these factors are the main consideration when the consumers purchase the privatelabel. This research focuses on investigating the effect of financial risk perception on value consciousnesswith price perception as moderating variable which is moderated also by purchaseintention to private label. The criteria for the sample consist of such as women of 25 years oldwho shopped and bought private label in hypermarkets. This covers 150 respondents selectednon-randomly. The results show that financial risk perception and value consciousness influencepurchase intention. But, the price perception is not the moderating variable between financialrisk perception and value consciousness. Thus, it can be concluded that price perception is notthe moderating between financial risk perception and value consciousness toward purchase intentionfor private label brand for the consumers in hypermarkets in Surabaya.

Pelatihan Mengaplikasikan Model Kewirausahaan Bagi OMK (Orang Muda Katolik) Paroki di Surabaya Veronika Rahmawati; Diyah Tulipa
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2019): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan memberdayakan OMK Paroki Keuskupan Surabaya sehingga mampu memunculkan usahawan usahawan yang mandiri dan tangguh lalu membantu memperkaya pengetahuan dalam pengembangan masyarakat bagi pengusul serta memperkuat rencana induk pengabdian masyarakat yang mengedepankan keserjahteran keluarga bagi lembaga. Kegiatan pengabdian ini digelar dalam bentuk seminar pemaparan materi yang dilakukan oleh dosen Widya Mandala. Yang menjadi kendala dalam kegiatan ini adalah adanya pergantian jadwal acara yang disebabkan adanya diskusi lanjutan antara penyelenggara dan tempat sasaran acara pengabdian masyarakat.

Mengembangkan Diri Pribadi untuk Melayani di Paroki St. Paulus Juanda Sidoarjo Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Ajeng Erwita; Robertus Sigit Haribowo Lukito
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memenuhi kebutuhan umat Paroki Santo Paulus Juanda Sidoarjo khususnya Ibu-Ibu dalam peningkatankan kemampuan public speaking, personal branding, dan grooming dalam pelayanan. Peserta yang mendaftar dalam kegiatan abdimas sebanyak 34 orang, namun yang hadir pada pertemuan pertama sebanyak 24 orang dan pertemuan kedua sebanyak 20orang. Hasil evaluasi kegiatan ini menunjukkan nilai 4.30 yang berarti baik sekali dalam penyelenggaraan pelatihan, pemberi materi, dan fasilitas lainnya. Peserta nampak antusias, terlihat dari komen, masukan, dan keinginan pelatihan dengan topik lanjutan maupun lainnya.

Membangun Etos Kerja Karyawan Baru di Paroki Surabaya Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Adjeng Erwita
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2019): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memperoleh sumberdaya manusia yang memiliki etos kerja yang positif. Kegiatan penyuluhan etos kerja dilakukan pada Rabu 30 Januari pk 19.30-21.20. Jumlah peserta yang hadir adalah 9 orang OMK di Paroki Salib Suci Tropodo Surabaya. Peserta pengabdian masyarakat sangat antusias karena mengikuti diskusi dengan semangat.

Pentingnya Pengelolaan Kecerdasan Finansial Pada OMK (Orang Muda Katolik) Di Surabaya Marliana Junaedi; Veronika Rahmawati; Christina Esti Susanti; Yulius Koesworo
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memperkuat kecerdasan finansial kaum muda di Kevikepan Surabaya Barat. Kegiatan ini diadakan pada Sabtu 20 Mei 2017. Kegiatan meningkatkan kecerdasan financial ini dilakukan dengan cara sharing pendapat, diskusi, presentasi, pemutaran film, ceramah, simulasi keuangan dan tanya jawab. Peserta pelatihan menilai program ini sangat baik

Penguatan kecerdasan finansial kaum muda di Kevikepan Surabaya Barat Marliana Junaedi; Christina Esti Susanti; Veronika Rahmawati; Yulius Koesworo
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2018): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memberikan tambahan wawasan mengenai penguatan kecerdasan finan sial kaum muda di kevikepan Surabaya Barat. Kegiatan ini mengundang 50 orang pemuda Katolik. Namun, karena ada acara yang diikuti sebelumnya, peserta yang hadir sebanyak 23 orang peserta. Hasil evaluasi kegiatan ini menunjukkan rata-rata 4.4 yang menunjukkan bahwa peserta menilai baik sekali dalam penyelenggaraan pelatihan, pemberi materi dan fasilitas lainnya. Peserta nampak sangat antusias dan menganggap kegiatan ini bermanfaat hal ini ditunjukkan dari hasil tanggapan pada kuisioner / form evaluasi

Pelatihan Public Speaking Untuk Alumni Jurusan Manajemen Fakultas Bisnis Unika Widya Mandala Surabaya Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Adjeng Erwita
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

This community service aims to provide additional knowledge-based and practical insights in becoming a business professional in terms of Public Speaking, special topics of Personal Branding and Grooming. Participants are alumni of the Management Department of the Faculty of Business, Widya Mandala, Surabaya. There were 10 participants who registered for the Community Service. However, 9 people attended the meeting. The results of the evaluation of this activity showed an average value of 4.44 which indicated that the participants rated it very well in providing training, providing material, and other facilities. The participants seemed enthusiastic, it was seen from their comments, input, and the desire for training with advanced and other topics.

Co-Authors Aldo Hardi Sancoko Andy Pratama Andy Pratama Sulistyo Annisa Alfa Setyawan Budiman, Simplisius Holly Christina Esti Susanti Diyah Tulipa Dyna Rachmawati Erwita, Monica Adjeng Estiva Marlita Fenika Wulani Galieno, Reza Handayani, Yuliasti Ika Lenarto, Stefan Lukito, Robertus Sigit Haribowo M, Santho Vlennery Marliana Junaedi Marlita, Estiva Mettan, Santho Vlennery Parayow, Intan Bella Marchelly Putra, A.Y. Yan Wellyan Toni Runtu, Julius Santho Vlennery Mettan Srianta, Ignatius Tuty Lindawati Yulius Koesworo

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