Article Per Year (5 Year)
p-Index From 2021 - 2026
3.044
P-Index
This Author published in this journals
All Journal Majalah Ekonomi Jambura Economic Education Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Applied Management and Business (JAMB) Behavioral Accounting Journal Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Abimanyu: Journal of Community Engagement Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) International Journal of Community Service (IJCS) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics and Management Sciences
Bayu Rama Laksono
Universitas PGRI Adi Buana Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
PROMOTION, PRODUCT QUALITY, MENU DIVERSITY AND PURCHASE DECISIONS FACTORS FOR STREET VENDORS IN THE NEW NORMAL ERA Christina Menuk Sri Handayani; Tony Susilo Wibowo; Bayu Rama Laksono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3728

Abstract

During the Covid-19 pandemic, Street Vendors (PKL) were devastated, especially with the enactment of PSBB and PPKM in Surabaya, causing their businesses to experience a decline. Along with the decline in the Covid-19 outbreak in Surabaya, supported by a circular letter from the Minister of Trade which stated that street vendors were allowed to operate by complying with the Health Protocol SOPs, street vendors began to rise again and people began to take advantage of them. For this reason, this study aims to determine the factors that influence people's decisions to buy at street vendors in Surabaya in the new normal era whether it is because of promotion, product quality and menu diversity. Quantitative methods are used in this study with a sample of 120 people as respondents and taken randomly. Questionnaires are used to retrieve data that has been systematically compiled containing statements to obtain data on the variables studied. Requirements tests such as instrument tests and classical assumption tests are performed to initiate multiple regression analysis. The test results state that promotion factors, product quality, menu diversity have a positive and significant influence on purchasing decisions at street vendors in Surabaya in the new normal era with significant values of 0.000 each; 0.003 and 0.000.
Co-Authors Acynthia Ayu Wilasittha Arfiana Dewi Bhilawa, SE, Ak, M.Si, CA, Loggar Christina Menuk Sri Handayani Ferry Hariawan Fery Hariawan Hariyati Hariyati Ika Permatasari Insyirah Putikadea Kushi Alifia Pratiwi Made Dudy Satyawan Martha Suhardiyah Melani Delia Depitasari Merlyana Dwinda Yanthi Mohammad Afrizal Miradji Mutiara Rachma Ardhiani Nashrudin Latif Nashrudin Latif Nashrudin Latif Nerisafitra, Paramitha Nurdina Nurdina Permatasari, Intan Kurnia Rediyanto Putra Rendra Arief Hidayat ROHMAWATI KUSUMANINGTIAS Sigit Prihanto Utomo Siti Istikhoroh Siti Samsiyah Sofie Yunida Putri Sutama Wisnu Dyatmika Tony Susilo Wibowo Yuni Sukamdani