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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Community Empowerment for Health Journal Of Human And Education (JAHE) Jurnal Pusat Akses Kajian Manajemen Mount Hope Global Economic Journal Jurnal Vokasi Indonesia
Jocelyn, Jocelyn
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Mount Hope Global Economic Journal

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THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021) Felicia, Evelyn; Jocelyn, Jocelyn; Kok, Selvina; Ginting, Nurmaidah; Lubis, Hana Salsabila
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.662

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously
Co-Authors Ali, Zulfaka Amelia Amelia Anabel Medendehe, Rizya Beam Lim, Glory Cheryl, Cheryl Christian, Wenny Felicia, Evelyn Haeruddin Haeruddin Hardika Widi Satria, Hardika Widi Satria Henry, Thierry Jacksen, Hery Johan Wibowo Kok, Selvina Lubis, Hana Salsabila Mar'aini, Mar'aini Napitupulu, Asri Agung Nurmaidah Ginting, Nurmaidah Oktaviano, Rafael Ripto, Ripto Safitri, Encik Raisya Indria Saputra, Irvan Sim, Graciella Nikita Sofyan, Deviana Stefanus Andriano Surjadi, Merna Umairoh, Za’zika Veli Sungono Velies, Dyana Safitri Vinrens, Vinrens Whittleliang Hakki , Tandry Yuvier, Maxi