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PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA JASA PERHOTELAN ( KASUS HOTEL BENTENG PEKANBARU ) Deli Darlina; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the influence of corporate image and service quality oncustomer loyalty at the Hotel Fort Pekanbaru. The company's image as a variable (X1) quality ofservice as a variable (X2) and customer loyalty as (Y).The method in this research is descriptive and quantitative using SPSS 20, where sampleswere used that guests staying more than 3 times in the Hotel Fort Pekanbaru with respondents asmany as 99 people. To determine the number of samples used slovin formula, as well as asampling technique by purposive sampling. Data collection through questionnaires andinterviews.Results of analysis using multiple linear regression, t test and f test so that it can be seenthat the variable corporate image positive effect on customer loyalty, that the provision ofquality services significant effect on customer loyalty and significant influence of the company'simage and service quality on customer.Keywords: Corporate Image, Service Quality and Customer Loyaltyloyalty.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH INDUSTRI PERBANKAN (STUDI PADA PT. BRI CABANG SELATPANJANG) Arifatul Fahmi; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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One strategy that can support business success in the banking sector is trying to offer quality services with high service quality which appears in the performance / performance of existing services (Parasuraman Zeithaml, and Berry, 2003).This study aims to measure how service quality and customer loyalty at PT. BRI branch Selatpanjang well as to examine the effect between these two variables. Customers who sampled totaling 98 people. The data used is primary data collection method of data using questionnaires distributed to 98 respondents. Data analysis methods used in this study is a simple linear regression with SPSS version 18.0.These results indicate that the quality of services provided by the bank BRI branch Selatpanjang already quite good and loyalty of customers, based on the overall results obtained BRI branch bank customers loyal or faithful Selatpanjang to use the products or services provided bank. From the results of the five service quality dimensions studied (tangibles, reliability, responsiveness, assurance and empathy) together show significant results on customer loyalty which means the dimensions of service quality real effect on customer loyalty. From all the tests performed can be concluded that the variable quality of service that is used to explain 69.3% of customer loyalty variable The remaining 30.7% is affected or explained by other variables not included in this study.Keywords: quality of service, customer loyalty, PT. BRI branch Selatpanjang
PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN DISTRIBUTOR BATERAI YUASA (KASUS PT. RIAU INDOTAMA ABADI PEKANBARU) Rendi Fitriadi; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research was to determine the influence of incentives conducted in PT. Riau Indotama Abadi Pekanbaru on employee performance products distributor Yuasa battery. PT. Riau Indotama Abadi Pekanbaru is the official distributor Yuasa battery with cover marketing area Riau and Riau Islands. PT. Riau Indotama Abadi Pekanbaru has implemented incentives to employees to reward employee performance, improve the quality of employment, and meet the needs of employees. Optimal performance of employees and work in accordance with the standards of the company to realize the goals of the company. In this research, the population is employed about 31 people with a sampling technique that census. The research concludes that the incentive effect on the performance of employees at PT. Riau Indotama Abadi Pekanbaru. With evidence of regression calculation results show that t is greater than t table is 6.720 t> t table 2,045 and Sig. (0,000) <0.05.Keywords : incentives, performance, distributor
IMPLEMENTASI KEBIJAKAN PENYALURAN KREDIT DALAM MENGATASI KREDIT BERMASALAH (PT. Permodalan Siak Kabupaten Siak Sri Inderapura) Suci Romziah; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The study conducted on PT. Permodalan Siak on the road Pangeran No. 12 Siak Sri Inderapura. As for the formulationof the problem, namely how the implementation of credit policies in addressing prolem loans.Population in this study is a costumer. Sampling is done in a way to make the population of the 95 respondents. Data sources of primary data and secondary data. Data collection techniques in this study was a questionnaire. While purposive sampling technique sampling. Method of analys used a single variable, which uses a likert scale to measure the value of each item.The results of this study indicate that the lending policies that include credit requirements, loan guarantees, the implementation of a code of ethics. Costumer assess the policicies implemented have been effective. However, the implementation of the loan application procedures, management of problem loans and credit estimates is still considered effective. To avoid a credit crunch prospective costumerwho have a nutrient guarantee sale. The onlywarraties for initials steps to avoid congestion and the inability to pay the loan installments.Keywords : Lending Policies, PT. Permodalan Siak
PENGARUH KEBIJAKAN HUTANG DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PROPERTY AND REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2011-2015 Sufitri Muwarni; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to examine partially and simultaneously the influence of Debt Policy and the disclosure of Profitability on the value of the company. Where the independent variable in this study is Debt Policy and the disclosure of Profitability while the dependent variable is the value of the company. The sample used is secondary data derived from the financial statements of the Property and Real Estate on the Indonesia Stock Exchange (BEI) for the period 2011 to 2015.This study uses secondary data from the company's financial statements. Samples and sampling using purposive sampling technique. Data analysis using simple and multiple linear regression analysis, t test, F test, and determination coefficient test with SPSS 20. The results of this study indicate that Debt Policy variables partially (t test) affect the value of the company, while variable Profitability pasrial (t test) does not affect the value of the company in the company Property and Real Estate on the Indonesia Stock Exchange. Simultaneous test results (F) show no effect of debt and profitability policy variables on firm value in property and real estate companies listed on the Indonesia Stock Exchange.Keywords: Debt Policy, Profitability and corporate value
PENGARUH KEPUTUSAN INVESTASI DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN (PERUSAHAAN MANUFAKTUR SUBSEKTOR KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA) Kusmanto "; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to test partially and simultaneously the effect of investment decisions and firm size on firm value. Where the independent variables in this study are investment decisions and company size and the dependent variable is the value of the Company.  This study uses secondary data in the form of company financial statements and annual reports annual report of cosmetics and household needs sub-sector manufacturing companies listed on the Stock Exchange in 2011-2017. Sampling using purposive sampling technique, which is used is 5 companies. Data analysis using simple linear regression analysis, multiple linear regression analysis, T test, F test and coefficient of determination test using SPSS 23 device.The results of the analysis show that the investment decision variable partially (t test) influences the firm value of the cosmetics sub-sector manufacturing companies and household needs listed on the Indonesia Stock Exchange, the variable size of the company partially (t test) influences the firm value in the subsector manufacturing company cosmetics and household needs listed on the Indonesia Stock Exchange. Simultaneous test results (test f) indicate the influence of investment decision variables and firm size on firm value in the cosmetics sub-sector manufacturing companies and household needs listed on the Indonesia Stock Exchange.  Keywords: Investment Decisions, Company Size, and Company Value
PENGARUH PENILAIAN PRESTASI KERJA TERHADAP KEPUASAN KARYAWAN BAGIAN UMUM PADA PT. PERKEBUNAN NUSANTARAV (PERSERO) PEKANBARU Gracesy Rebecca; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The problems that arise in this study assumed are the low employee’s satisfaction at the Center Office PT. PTPN V (Persero) Pekanbaru showed the turnover absenteeism that fluktuatif. The problems be important because could become threat to objectif of vision and mission of PTPN V. It should be solved immediately.This research aims to know how is the description about performance appraisal and the description of employee’s satisfaction and how is the impact of performance appraisal towards employee satisfaction at the office PT. PTPN V (Persero) Pekanbaru.This research uses survey method with the population number is 78 employees. And then, the sample that as many as 78 respondents from the population. The questionnaire taken is likert scale questionnaire model. And analysis model applied is a simple linear regression, the coefficient of determination and test T.The results showed that the performance appraisal has an impact an employee satisfaction by 34.6%. Therefore, author suggest is the best implementation of the assesment focuses more on work achievement values objectiveness so employees will feel satisfaction with the result that match their accomplishment, because the performance appraisal has a fairly strong influence on employee satisfaction.Keywords : Performance Appraisal, Employee’s Satisfaction
PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA KORAN HARIAN RIAU POS Fitri Anggraini; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Brand image is the consumer perception of a brand consisting of a set of brand associations that exist in the minds of consumers, which connects the consumer thinking toward a brand. Perceptions formed by personal experience that consumers can become stronger if consumers experience the positive experience of the product. Customer loyalty is the customer who has a tendency to make repeat purchases of the products / services of the same company, has a high consistency in the company, and have immunity against other companies. This research was conducted at PT. Riau Pos Intermedia located on Jl. H. R. Soebrantas Km 10.5, Panam, Pekanbaru. Penelitian ini goal done to determine the effect of brand image on customer loyalty in Riau Pos daily newspaper. The method used In this research was descriptive and quantitative with SPSS program, where samples used is customer Riau Pos daily newspaper and as an information source is the HR and Finance Manager. To determine the sample using the formula Slovin, sampling with purposive sampling method. The technique of collecting data through interviews, observation, and questionnaires.The results of data analysis includestest validity, reliability, and simple linear regression, brand image in this research include the strength of brand association, brand association excellence, uniqueness of brand associations. Each one has an indicator interrelated and positive effect on customer loyalty in Riau Pos daily newspaper. It can be concluded, the value of t (11,420)> t table (1,989) and Sig. (0,000) <0.05. This means that the brand image significant effect of customer loyalty.Keyword: brand image, customer loyalty
PENGARUH PENGELOLAAN MODAL KERJA DAN STRUKTUR MODAL TERHADAP PROFITABILITAS PADA INDUSTRI PULP & PAPER YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010 – 2014 Alwiyah "; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aimed to analyze and determine the effect of working capital management and capital structure on profitability. Where the independent variable in this study is the management of working capital (turnover of working capital) and capital structure (debt to equity rati) the dependent variable is an indicator of profitability with a return on investment (ROI).The sample used is secondary data derived from the financial statements of pulp & paper listed in the Indonesia Stock Exchange (BEI) in 2010-2014. Samples taken by purposive sampling and sample that met the selection criteria. The samples used were as much as 6 industry. Analysis of data using multiple linear regression analysis with statistical test of hypothesis testing and statistical tests f t-assisted software SPSS 21.These results indicate that management of working capital and capital structure simultaneously no significant effect on profitability. And partially working capital management and capital structure also has no significant effect on profitability. This indicates that the variable X does not affect the Y either simultaneously or Parsian.Keywords: Management of working capital, capital structure and profitability
PENGARUH MODAL SENDIRI DAN VOLUME USAHA TERHADAP SISA HASIL USAHA PADA KOPERASI SAWIT USAHA MAJU DESA MEKAR JAYA KECAMATAN KAMPAR KIRI TENGAH Eka Sari Ramadhani; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to test partially and simultaneously the effect of own capital and Business Volume on Net Income.Independent variables in this study are own capital and Business Volume and dependent variable is Net Income. This study uses secondary data in the form of company financial reports at Koperasi Sawit Usaha Maju. The data analysis use simple linear regression analysis, multiple linear regression, T test, F test and coefficient of determination test using SPSS 23 devices. The results show that the variable own capital partially (t test) influences the Net income, the business volume variable partially (t test) influences the Net income. Simultaneous test results (f test) indicate the influence of variable own capital and business volume in Koperasi Sawit Usaha Maju kecamatan Kampar Kiri Tengah.   Keywords: Own Capital, Business Volume and Net Imcome
Co-Authors ", Murniasih Aberian Partamo Azri Acmad Fajri Febrian, Acmad Fajri Ade Syahroni Ahmad Jairil Haris Aldino Syahputra Alifia Dilaini Amril Alwiyah " Andre Kurniawan Anggraini, Paramita Apriani " Aprizal Putra Ari Mujahidin Arifatul Fahmi Arini Muslia Muslia Arista, Puput Madya Asmadewira " Astrinita, Elda Azhari " Binti Kurniasih Christine Mariaty Coryne Jessa Deli Darlina Delvin Pidayani Deni Akbar Desi Monita Dewi, Anisfu Sari Dian Mardianti Simanjuntak Djuitha, Ribvanny Dodi Saputra Durima, Mahesha Elpan Dwi Indrayani Edla Dianti Eka Jelyta Putri, Eka Jelyta Eka Sari Ramadhani Ela Yanty Elizabet Frisley Sibarani Elsa Erianti Emil Budi Utomo Erwanda, Gusti Fadilah Atikah Fatkur Rahmawati Feby Febrianti Yusa Ferdian, Redho Refdi Firnanda Sofiar Fitri Anggraini Gita Riana Arista Gracesy Rebecca Handayani, Lussy Andrivia Handayani, Sri Fatma Hardiyanti Arsela Hayati, Raja Yunelshe Dwi Henni Valentina Heri " I Ketut Suada Ike Angraeni, Ike Ilmi Furqan Al Annuri Ilyas Riski Imam Mukayan Islami, Hafizh Ismerelda ", Ismerelda Ivanna Simarmata James Alfino Jerni Laila Joel Fernandes Silitonga Karina Silmy Kaffah Helmy Samsuri Kartika Legawati Khairunnisyah Eka Pratiwi Kiki Fitriani Kusmanto " Lia Nofita Marfina Agustina Marfuah ", Marfuah Marwati " May Syadtri Melina " Miftahul Hasanah SY Mifturahmah, Ririn Mimi Adillah Monika Elvionita Monika, Gina Muammar Rafsyantani Muhadi " Muhamad Alfido B MUHAMMAD ILHAM Muhammad Riduan Mujariyah " Nelsi Anggraini Nico Partawijaya Nova Suhendra Novia Islan Olivia Destri Monica PETRUS HASUDUNGAN SITINJAK Putra, Yudi Ramanda Putri, Julia Rahmi, Auliya Rendi Fitriadi Resty Vinanda Sari Retno Anggraini Rezki Pratiwi Rillah Hayati Risa, Sofia Rizka Dwi Haryanti Rozi Wilandari Sari, Mesi Permata Sari, Nur Esa Purnama Saripah Ainun Septian Adi Prayoga, Septian Adi Septiawanti, Serli Shelly Armelia Silvi Primata Putri Sinta Adelia Lubis Siska Oktavia SITI FATIMAH Siti Nurul Islamiati Siti Suhaiza Suci Romziah Sufitri Muwarni Suniya Juwita Tasya Nadira Putry Tiara Meldiany Putri Trilia Rahayu Wildayani " Wulandari " Wulandari, Dearena Indah Zakiyah Ulfa Aryani Zulfika, Zairi