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All Journal Jurnal Administrasi dan Manajemen Journal of Economics and Business UBS Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Comprehensive Science INJURITY: Journal of Interdisciplinary Studies Enrichment: Journal of Multidisciplinary Research and Development
Saggaff Shihab, Muchsin
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Journal of Comprehensive Science

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Pengaruh Perceived Value, Service Quality dan Brand Image Terhadap Minat Beli Tiket Pesawat pada PT Garuda Indonesia Balkhis, Kamelia; Widiyanti, Marlina; Saggaff Shihab, Muchsin; Maulana, Ahmad
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2390

Abstract

This research was conducted to determine the influence of perceived value, service quality and brand image on the interest in buying air tickets at PT Garuda Indonesia. The population in this study is all customers who purchase Garuda Indonesia flight tickets in the city of Palembang in 2024. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that perceived value, service quality and brand image have a positive and significant effect on buying interest. Perceived value, it is expected for PT Garuda Indonesia to be able to accelerate the duration of the process of refunding funds to consumers. Service quality, it is hoped that PT Garuda Indonesia will provide information to consumers if there is a change in information. Brand image, it is hoped that PT Garuda Indonesia can consider conducting events such as exhibitions which also need to be carried out in several cities in Indonesia.
Co-Authors Ahmad MAULANA Anggraini, Alia Aslamia Rosa Balkhis, Kamelia Dawam, Khaerud Hammad, Hammad Kristin, Julie Marlina Widiyanti, Marlina Rahman, Beno Rahman, Syafiq Fadlu Tiffani Geja, Anadia