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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Serambi Engineering (JSE)
Maksalmina, Maksalmina
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Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering

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Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk Mobil Toyota Innova Pada Masyarakat Kota Banda Aceh Saiful Amri; Maksalmina, Maksalmina; Mukhdasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2375

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan brand image terhadap keputusan pembelian produk mobil toyota Innova pada masyarakat Kota Banda Aceh. Populasi penelitian ini berjumlah 100 orang responden, dan metode penarikan sampel menggunakan metode non probability sampling dengan teknik penarikan sampel penelitian ini menggunakan convenience sampling sehingga yang menjadi sampel dalam penelitian ini sebanyak sebanyak 100 konsumen yang mengunjungi dealer-dealer Mobil Toyota di kota Banda Aceh. Sumber data dalam penelitian ini menggunakan data primer. Peralatan analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa hasil uji secara parsial dimana variabel kualitas produk secara parsial berpengaruh terhadap keputusan pembelian produk mobil toyota Innova pada masyarakat Kota Banda Aceh sebesar 0,973, artinya bahwa setiap 100% perubahan kualitas produk secara relatif akan meningkatkan keputusan pembelian konsumen sebesar 97,3%. sedangkan variabel brand image secara parsial berpengaruh terhadap keputusan pembelian produk mobil toyota Innova pada masyarakat Kota Banda Aceh sebesar 0,246, artinya bahwa setiap 100% perubahan brand image secara relatif akan meningkatkan keputusan pembelian konsumen sebesar 24,6%. Selanjutnya dari nilai koefisien determinasi (R2) yang diperoleh sebesar ,872 menjelaskan, peran variabel kualitas produk dan brand image dalam mempengaruhi keputusan pembelian produk mobil toyota Innova pada masyarakat Kota Banda Aceh adalah sebesar 0,872 (87,2%). Sementara selebihnya 0,128 (12,8%) dipengaruhi oleh variabel lainnya yang tidak dilibatkan dalam penelitian ini.
Strategi Pengelolaan Operasional untuk Meningkatkan Keuntungan dan Mengurangi Pengeluaran dalam Industri Daur Ulang Plastik Ikhbar, Samsul; Nelly, Nelly; Maksalmina, Maksalmina; Amni, Chairul; Arsyad, Arsyad; Aulia Fansuri, Ahmad
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The plastic recycling industry holds significant potential to reduce environmental impact and create new economic value. However, this industry faces challenges such as high production costs, process inefficiencies, and increasing sustainability demands. This article discusses operational management strategies, including the implementation of lean manufacturing, IoT-based smart technologies, and circular economy principles. Lean manufacturing focuses on waste reduction and efficiency improvement, while IoT enables real-time data analysis to detect and resolve inefficiencies. The adoption of circular economy principles demonstrates a reduction in the use of new raw materials, production costs, and waste. The findings reveal that combining these strategies enhances operational efficiency, reduces expenditures, and supports environmental sustainability. This article provides recommendations for the plastic recycling industry to innovate continuously in addressing global challenges
Strategi Inovatif dalam Mengelola Risiko Pasokan Bahan Baku Limbah Plastik Ikhbar, Samsul; Yulianti, Rahmah; Maksalmina, Maksalmina; Ulfia, Ulfia; Malisi, Syibran
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

This research discusses innovative strategies for managing supply risks of plastic waste materials for SMEs and startups in the recycling sector. Stable and high-quality raw material availability is crucial for maintaining production efficiency, profitability, and environmental sustainability. However, challenges such as fluctuating supply volumes, inconsistent waste quality, and low community participation remain major obstacles. Using a conceptual approach, this paper explores three main strategies to mitigate these risks: supply source diversification, supply chain digitalization, and collaboration with external actors. Digitalization through IoT, big data, and blockchain technologies enhances transparency and efficiency in supply management. Meanwhile, partnerships with governments, communities, waste banks, and financial institutions strengthen supply chain sustainability through regulatory, financial, and social innovation support. Additionally, incentive mechanisms such as deposit-refund systems and eco-point reward programs effectively increase community participation in waste collection. The findings indicate that the synergy between technological innovation, multi-sector collaboration, and public policy forms the core foundation for developing a resilient, inclusive, and sustainable plastic waste supply chain.
Model Rekayasa Sistem Pembiayaan Industri Alternatif dalam Mendukung Industri Pengolahan Limbah Plastik Yana, Syaifuddin; Rusmina, Cut; Maksalmina, Maksalmina; Maryam, Maryam; Nengsih, Rita; Nurfiqi, Aisyah
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Plastic waste processing businesses play a strategic role in supporting environmental sustainability and the development of a circular economy. However, business development in this sector continues to face limited access to financing due to enterprise characteristics dominated by MSMEs, relatively high risk levels, and the mismatch of conventional financing schemes. This article aims to examine and synthesize the literature related to the development of alternative financing systems for plastic waste processing businesses. The method employed is a literature review using a descriptive–analytical approach to various relevant scientific sources and policy reports. The findings indicate that alternative financing mechanisms such as microfinance and cooperatives, partnership-based financing, Islamic financing, crowdfunding, impact investing, as well as government and CSR support have significant potential to improve access to financing for plastic waste processing enterprises. This article also proposes a conceptual model for the development of an integrated alternative financing system involving business actors, financial institutions, markets, and regulatory support. These findings provide important implications for the formulation of green financing policies and the advancement of future research on environmentally oriented business financing
Co-Authors Arsyad Arsyad Aulia Fansuri, Ahmad Chairul Amni, Chairul Ikhbar, Samsul Malisi, Syibran Maryam Maryam MUKHDASIR Nelly Nelly Nengsih, Rita Nurfiqi, Aisyah Rahmah Yulianti, Rahmah Rusmina, Cut Saiful Amri Ulfia, Ulfia Yana, Syaifuddin