Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Majalah Ilmiah Manajemen Jurnal EKOBIS (Kajian Ekonomi dan Bisnis)
Hendra Musa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN PADA USAHA BUNGA PAPAN ANISYAH RASYID FLORIST Hendra Musa
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 9 No 1 (2020): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.973 KB) | DOI: 10.58437/mim.v9i1.17

Abstract

Business strategy in digital era is refers to consumer satisfaction that should be a concern for companies to attempt in business. Consumer satisfaction is determined by the quality of service provided by the company in order with consumer expectations. Consumer satisfaction is the expectation and performance carried out on demand. Consumer satisfaction means that the company's performance is the same as with the expected by consumers. One effort that can be done by companies to find out the services provided is by analyzing the level of consumer satisfaction. Consumer satisfaction is a measure of the company's success in providing services. The implementation of marketing products and services is inseparable from the satisfaction of consumers / customers. The measurement process starts from determining who will be served, then monitored from the desired quality level and made a marketing strategy. This research was conducted at the Anisyah Rasyid Florist, with the object of research in Anisyah Rasyid Florist consumers. The method used is interview, observation, and questionnaire. Analysis data used the descriptive quantitative analysis, using the equation method: IKP = PP-EX, respondent characteristics and analysis of the consumer level suitability that is by comparing the level of consumer expectations with the level of real performance on Anisyah Rasyid Florist. The results, that all service quality indicators get positive scores. All respondents showed great expectations for all indicators used in measuring the quality of services provided. The conclusion is from the nine indicators of consumer service quality used the level of satisfaction is good.
Pengaruh Pelatihan Dan Sikap Individu Terhadap Motivasi Kerja Peserta Pendidikan Vokasi Lembaga Pendidikan Dan Pengembangan Profesi Indonesia (Lp3i) Cabang Palembang Arubina Bangsawan; Hendra Musa; Imam Suroso; Aras Tulip; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the Effects of Training and Individual Attitudes to Work Motivation of Vocational Education Participants of Lembaga Pendidikan dan Pengembangan Profesi Indonesia (LP3I) branch of Palembang. The research usesPurposive Random Sampling method. Thus, the number of samples in this study are all participants of Vocational Education LP3I BranchofPalembang those are103 people for all majors.Methods of data analysis isMultiple Linear Regression method. The results show that training and individual attitudes significantly influence to the work motivation of Vocational Education Participants LP3I branch of Palembang either partially or simultaneously. In this research, training variable is the most dominant variable affectthe work motivation of Vocational Education Participant LP3I branch of Palembang.
Pengaruh Budaya Organisasi Dan Gaya Kepemimpinan Transformasional Terhadap Kinerja Pegawai Bagian Humas dan Protokol Sekretariat Daerah Kabupaten Banyuasin Zein Ghozali; Munyati; Maulana Ali; Hendra Musa
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 1 (Desember 2023)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the Effect of Organizational Culture and Transformational Leadership Style on Employee Performance. by using 2 independent variables in the form of Organizational Culture and Transformational Leadership Style and Employee Performance as the dependent variable. the sample was tested as many as 27 employees of the Public Relations and Protocol Section of the Banyuasin District Secretariat. The test was carried out by using multiple linear regression analysis of the CSS for Windows version 17.0 program. based on the results of the study showed that simultaneous independent variables have a positive and significant effect on employee performance. Based on the partial test, the variables of Organizational Culture and Transformational Leadership Style have a positive and significant effect on Employee Performance.
Co-Authors Afini, Vivin Aras Tulip Arubina Bangsawan Imam Suroso Maulana Ali Munyati Zein Ghozali