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All Journal Jurnal Pariwisata Pesona Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Gastronomi Indonesia Jurnal Pariwisata Tourista Jurnal Kajian Pariwisata dan Perhotelan Jurnal Pariwisata Tourista
Krisnanda, Rulli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Social Sciences Other

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The Effect of Kepok Banana Peel Flour Substitution on the Hedonic Test of Malang's Signature Souvenir Product "Banana Strudel" Krisnanda, Rulli; Sabrina, Arzendy Berlian; Indriani, Dewi; Anam, Mochammad Musafaul
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.1737

Abstract

Abstract This study explores the utilization of kepok banana peel waste as a flour substitute in the production of Banana Strudel, a signature souvenir from Malang City. Kepok banana peels, typically discarded as waste, were processed into flour to enhance their utility and extend their shelf life. The study employed a descriptive experimental approach with four formulations of banana peel flour (15 g, 20 g, 25 g, and 30 g). A hedonic test was conducted to evaluate the taste, color, and texture of the puff pastry resulting from the substitution. The results showed that the 25 g formulation of banana peel flour achieved the highest scores for taste (3.70), color (3.56), and texture (3.43) on the consumer preference scale. However, the impact of flour gram formulation on texture was not significant. This substitution imparted unique taste and color attributes that could enhance the product’s appeal. The study contributes to the development of innovative products based on local wisdom and environmental sustainability. Further recommendations include market analysis and scaling up production for commercialization
E-Wom and Promotion Influence Towards Decisions To Stay At Malang Raya Hotel Wardani, Desi; Krisnanda, Rulli
Journal of Indonesian Tourism, Hospitality and Recreation Vol 4, No 1 (2021): Journal of Indonesian Tourism, Hospitality and Recreation (April Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v4i1.31649

Abstract

ABSTRACTThis study aims to determine and analyze the influence of variables from e-WOM and promotion on decisions to stay at hotels throughout Malang. The population used is customers or consumers who have stayed at the hotel and who have the potential to stay at the hotel. This research uses quantitative research with a survey method through a questionnaire. The number of samples in this study was 100 respondents. This sample was taken in the period of December 2020. The analysis technique of this research used multiple linear regression. The test results of this study indicate that each of the e-WOM and Promotion variables has a positive and significant effect on the Decision to Stay at Hotels in Malang Raya. This test shows that the e-WOM variable has a dominant influence on the decision to stay overnight with the results of the beta statistical value in the t-test that is greater than the promotion variable. This condition shows that the better the e-WOM that is disseminated and an innovative promotional strategy will increase consumer decisions to stay at hotels throughout Malang. This study is different from other studies because in this study, we put the object of the research into all hotels in Malang, with a survey that was distributed to hotel customers who had stayed in several different hotels. Keywords: e-WOM, promotion, decision to stay overnight
Co-Authors Agitasari, Debora Annisa Anam, Mochammad Musafaul Anggraini, Dhita Paramita ANISA ZUHRIA SUGEHA Astuti, Widji Dewi Indriani Estikowati, Estikowati Fitriatul 'Ulya, Ayu Gumalag, Kezia Yuni Maulina Lobang, Yusuf Mahmud Nuraeni, Afrilia Dewi Pangayomaningrum, Sephia Lintang Pristifa, Angela Valentina Permata Reny Puspitasari Sabrina, Arzendy Berlian sani, fitria earlike anwar Saputri, Anggi Martiningtyas Januwati Wardani, Desi