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All Journal Jurnal Computech & Bisnis (e-Journal) International Journal of Quantitative Research and Modeling Jurnal Pengabdian Masyarakat Tapis Berseri Nuansa Informatika Jurnal Bhakti Karya dan Inovatif Jurnal Accounting Information System (AIMS) INTERNAL (Information System Journal) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Akbar, Imannudin
Sistem Informasi, Fakultas Teknologi Dan Informatika, Universitas Informatika Dan Bisnis Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Physics Social Sciences Other

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Pelatihan Pengenalan Cara Kerja Search Engine Marketing untuk Platfom Digital Marketing kepada siswa SMAN 16 Bandung Akbar, Imannudin; Nursyanti, Reni; Ramadhani, Muhammad Wahyu; Setiawan, Dani
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.137

Abstract

Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasingly advantageous. The massive number of internet users and the high engagement with digital media have given rise to new business potentials and opportunities, widely known as digital marketing.Digital marketing strategies are estimated to influence up to 78% of a business unit’s competitive advantage in promoting its products. It enables adaptive digital relevance across a series of marketing activities, institutions, processes, and customers. This, in turn, drives a 20% annual growth in customers transitioning to digital platforms, with younger users becoming a dominant group of consumers.Search Engine Marketing (SEM) is an online marketing strategy designed to increase website visibility on search engine results pages. SEM serves as an effective promotional tool and is one of the fastest ways to direct potential consumers to a website, as effective SEM can position a site on the first page of search engine results.
Tantangan dan Peluang Bisnis Agribisnis Digital Sinaga, Arnold Ropen; Akbar, Imannudin; Lestari, Gita Ayu
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.138

Abstract

The development of digital technology has driven significant transformation in the agribusiness sector, creating new opportunities while also presenting challenges. The background of this study stems from the urgent need to enhance the efficiency and competitiveness of the agricultural sector through the utilization of digital technology. The aim of this research is to identify the challenges and explore the opportunities in implementing digital agribusiness in Indonesia. A descriptive qualitative approach was employed, with data collected through literature review and interviews with agribusiness practitioners and technology experts. The findings indicate that digitalization opens up opportunities in terms of market access, increased productivity, and distribution efficiency. However, challenges such as limited infrastructure, low digital literacy among farmers, and unequal access to technology remain major obstacles. In conclusion, to optimize the potential of digital agribusiness, a collaborative strategy involving the government, private sector, and educational institutions is needed to create an inclusive and sustainable ecosystem.
Analisis Sentimen Aplikasi BYOND by BSI di Google Play Store Menggunakan Metode SVM Akbar, Imannudin; Sinaga, Arnold Ropen Sinaga; Yoga, Titan Parama; Hendra, Acep; Setiana, Elia Setiana
Jurnal Accounting Information System (AIMS) Vol. 8 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/aims.v8i2.1583

Abstract

The BYOND by BSI application has received various user reviews on the Google Play Store, reflecting user perceptions and satisfaction. Sentiment analysis is needed to understand these opinion patterns and support service quality improvement. This study aims to analyze the sentiment of BYOND by BSI user reviews by applying the Support Vector Machine (SVM) method. Review data were collected from the Google Play Store and processed through text preprocessing stages followed by SVM classification modeling. The results show a classification accuracy of 87%, with strong performance in the Positive class (F1-score 0.91) and Negative class (F1-score 0.88), but SVM failed to detect the Neutral class due to data imbalance, where the Neutral class accounted for only 5.85% of the total samples. In conclusion, these findings highlight the importance of handling class imbalance through approaches such as resampling, ensemble algorithms, or class-weight optimization in SVM to improve the accuracy of Neutral sentiment detection.
Sentiment Analysis Of Spotify App In Playstore Using Classification Method Akbar, Imannudin; Daniswara, Berly Bagoes; Habibi, Chairul
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Spotify is a globally renowned music streaming program.  The program receives a multitude of ratings, both favorable and unfavorable, on the Google Play Store from various users.  This study intends to evaluate the sentiment of user evaluations for the Spotify application employing various classification techniques, including Logistic Regression, Random Forest, Support Vector Machine (SVM), C4.5, and Extreme Gradient Boosting (XGBoost).  Review data was acquired via web scraping methodologies using the Google Play Scraper API.  After this, text preparation was conducted to sanitize the text, enabling the execution of the data.  Sentiment analysis was employed to ascertain whether a text expresses favorable or unfavorable opinions.  The Random Forest approach, which has been demonstrated to yield optimal outcomes, was employed in this investigation.  Testing was performed using training and test data ratios of 80:20%, 70:30%, and 60:40% across hundreds of review datasets.  The Random Forest approach, utilizing an 80%:20% data split ratio, produced a precision of 82%, recall of 81%, F1-Score of 81%, and accuracy of 81%, according to the test findings.
Analysis of the Influence of Online Transportation Application Usage Using the EUCS Model in Measuring User Satisfaction in Bandung City: Case Study: InDrive Users Akbar, Imannudin; Anggraeni, Hilma; Habibi, Chairul; Nugraha, Arif Bakti
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 2 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/615a5517

Abstract

The swift advancement of technology has profoundly influenced the transportation industry, especially in digital transportation services. InDrive provides a Peer-to-Peer transportation service for passengers, wherein travel conditions are established through agreements between passengers and drivers. This study seeks to assess user happiness with the InDrive application in Bandung utilizing the End User Computing Happiness (EUCS) model. A quantitative methodology was utilized to gather data via online questionnaires from a sample of 201 active InDrive customers in Bandung who have utilized online transportation services. The hypotheses were tested using SEM-PLS analysis with SmartPLS 3.0 software. The findings indicate that four factors—content, Accuracy, Ease of Use, and Timeliness—positively and significantly affect user satisfaction. One of the five proposed hypotheses was rejected: the Format variable had no significant impact on user satisfaction, evidenced by a t-statistic of 0.701, below the t-table value of 1.972, and a p-value of 0.484, surpassing the significance threshold of 0.05. This research highlights the necessity to improve the aspects that influence user happiness. Enhancing Content, Accuracy, Usability, and Timeliness will enable InDrive to improve service quality and user experience. The minimal influence of the Format variable indicates a necessity for additional research, offering critical insights for players in the online transportation industry to enhance their services and align more closely with user expectations.
Implementation Of Information System for Shift Scheduling and Payroll Management at Mang Jana Rice Store Nugraha, Arif Bakti; Akbar, Imannudin
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 2 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/3tb86698

Abstract

Shift planning and payroll management in small and medium-sized enterprises (SMEs) often face inefficiencies and inaccuracies due to manual processes. This research focuses on the implementation of an information system to overcome this challenge at Mang Jana Rice Shop, Bandung. The system aims to automate shift planning and payroll calculation, ensuring accuracy and operational efficiency. Using the case study method, this research involves the phases of needs analysis, design, development, testing, and implementation of the system. The resulting system integrates shift planning with payroll management, reducing payroll errors and optimizing employee scheduling. The system has been tested and evaluated, showing significant improvements in efficiency and user satisfaction. This research contributes to the digital transformation of SMEs by providing practical solutions for managing employee tasks. Further developments, such as mobile integration and advanced attendance tracking, are recommended to improve usability and functionality.
Information Systems Strategic Planning at one of the Vocational High Schools in Cimahi Akbar, Imannudin; Danestiara, Venia Restreva; Himmaniah, Syahira Putri
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/d9g6r803

Abstract

Abstract A strategic plan is an organization's detailed and extensive strategy to effectively manage its resources and achieve its goals within a specified period. Effective implementation of an information system necessitates strategic planning inside an organization to capitalize on the advantages of the information system implementation fully. This also applies to a Vocational High School in Cimahi. The school encounters many obstacles, including managing school data and performance assessments and requiring a unified system across departments to facilitate the school's operational procedures. Strategic planning establishes specific objectives, such as integrating information systems in academic and non-academic operations, overseeing school data management, enhancing infrastructure management efficiency, and boosting competitiveness by developing a web-based school support system for information and promotional purposes. Aligning the information system's strategies with the school's business strategies will aid in accomplishing these objectives. Developing information system strategies necessitates alignment with the organization's existing business strategies. This research examines the strategic information system planning process, specifically employing the Ward-Peppard technique. This approach facilitates a more comprehensive comprehension of the firm before developing a strategic plan. It involves doing a SWOT analysis, Value Chain analysis, Porter's Five Forces analysis, and McFarlan's strategic grid analysis as recommendations for the proposed information system strategies.
Digital Security and Data Privacy Education for the Community of Tunggilis Village, Kalipucang, Pangandaran Akbar, Imannudin; Titan Parama Yoga; Niswah Kaifa Nazahah
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edition Oktober)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i2.164

Abstract

A significant gap exists in Tunggilis Village, Pangandaran between high internet adoption and low digital literacy, leaving 85% of residents vulnerable to cyber threats due to a poor understanding of privacy. In response, this Community Service Program (PKM) was designed to build awareness of cyber risks, train practical digital security skills, and initiate the formation of local literacy cadres. The program was implemented from July 21-23, 2025, utilizing a three-stage participatory approach: material presentation (Day 1), hands-on workshops (Day 2), and simulation (Day 3). An evaluation using pre- and post-tests for 42 participants showed a dramatic leap in the average comprehension score, rising from 37.1% to 94.3%. The most substantial knowledge gains were seen in topics like 2FA (+280.0%) and Digital Footprints (+362.5%), alongside achieving 100% participant understanding of OTP confidentiality. This study confirms that the hands-on workshop methodology effectively and comprehensively improved the digital literacy of the partners.
Analisis Dan Perancangan Website SMKN 13 Bandung Imannudin Akbar
NUANSA INFORMATIKA Vol. 18 No. 1 (2024): Nuansa Informatika 18.1 Januari 2024
Publisher : FKOM UNIKU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ilkom.v18i1.68

Abstract

Information and communication technology plays an important role in supporting and increasing efficiency in managing daily activities, as well as enabling work to be done from anywhere. 13 Bandung Vocational High School is a secondary level school in the city of Bandung which has competency expertise in the fields of Chemical Analysis, Computer Network Engineering and Software Engineering. 13 Bandung Vocational High School needs a website as a school media for conveying information about school activities and as a media for promoting the school to the general public so that people know more about SMKN 13 Bandung. The system development method uses the prototype development method. Prototyping is the creation of an accurate testing system. Through a prototype, managers can get an overview and ideas regarding the application design requirements. The results of this research are to provide the results of the analysis and provide the results of designing the 13 Bandung Vocational High School website with the hope that this website design can be used for the implementation process of creating the 13 Bandung Vocational High School website
A Bidirectional GRU Approach with Hyperparameter Optimization for Sentiment Classification in Game Reviews : Pendekatan GRU Dua Arah dengan Optimasi Hiperparameter untuk Klasifikasi Sentimen dalam Ulasan Game Nur Alamsyah; Titan Parama Yoga; Budiman; Imannudin Akbar; Acep Hendra; Alif Januantara Prima
NUANSA INFORMATIKA Vol. 19 No. 2 (2025): Nuansa Informatika 19.2 Juli 2025
Publisher : FKOM UNIKU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ilkom.v19i2.399

Abstract

Sentiment analysis plays a vital role in understanding user perspectives, especially in domains such as game reviews where user feedback influences product perception and engagement. This study presents a comparative approach using Gated Recurrent Unit (GRU), hyperparameter-tuned GRU, and Bidirectional GRU models to classify sentiments in a dataset of game reviews. The experiment begins with standard preprocessing and tokenization steps, followed by vectorization and supervised training. Hyperparameter optimization is conducted using Keras Tuner to identify the most effective configuration of embedding dimensions, GRU units, dropout rates, and learning rates. The best model, a Bidirectional GRU with tuned parameters, achieves a validation accuracy of 85.37% and shows superior performance across key metrics such as precision, recall, and F1-score. Despite the relatively small and imbalanced dataset, the Bidirectional GRU model demonstrates robust generalization. This study also highlights future directions, including class balancing techniques and the integration of pretrained word embeddings to further improve model performance.
Co-Authors Acep Hendra Alif Januantara Prima Anggraeni, Hilma Ari Rizki Fauzi Arnold Ropen Sinaga Berly Bagoes Daniswara Budiman Dani Setiawan Daniswara, Berly Bagoes Dena Susanti Fikri Muhamad Fahmi Habibi, Chairul Himmaniah, Syahira Putri Lestari, Gita Ayu Marwondo Niqotaini, Zatin Niswah Kaifa Nazahah Nugraha Nugraha Nugraha, Arif Bakti Nur Alamsyah Nursyanti, Reni R. Yadi Rakhman Alamsyah Ramadhani, Muhammad Wahyu Reni Nursyanti Setiana, Elia Setiana, Elia Setiana Sinaga, Arnold Ropen Sinaga Syahira Putri Himmaniah Taufik Hidayah Tiara Permata Hati Titan Parama Yoga Venia Restreva Danestiara