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All Journal International Journal of Economics Development Research (IJEDR) Aksara: Jurnal Ilmu Pendidikan Nonformal Akuntansi Bisnis & Manajemen (ABM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Socius: Social Sciences Research Journal
Kurniawan, Brahma Wahyu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Employee Engagement, Beban Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Moderasi Kurniawan, Brahma Wahyu; Kusumawardani, Mawar Ratih
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 10, No 1 (2024): January 2024
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.10.1.167-178.2024

Abstract

This research purpose is to examine the influence of employee engagement, workload on employee performance with job satisfaction as a moderating variable. The population used in this research were all employees at the KKDR City Regional Secretariat Office. Sampling used a non probability sampling technique with a purposive sampling method, totaling 112 respondents all civil servants at the KKDR City Regional Secretariat Office. The variables used in this research are employee engagement, workload, job satisfaction and employee performance measured with 1-5 likert scale. This research uses path analysis using SPSS. The results of this research show: 1) Employee engagement influences job satisfaction so that the first hypothesis (H1) is accepted, 2) Employee engagement influences employee performance so the second hypothesis (H2) is accepted, 3) Workload influences job satisfaction so the third hypothesis (H3) is accepted, 4) Workload influences employee performance so the fourth hypothesis (H4) is accepted, 5) Job satisfaction influences employee performance so that the sixth hypothesis (H6) is accepted, 6) Employee engagement influences employee performance with job satisfaction as a moderating variable so that the sixth hypothesis (H6) is accepted, 7) Workload influences employee performance with job satisfaction as a moderating variable so the seventh hypothesis (H7) is accepted.
THE COMPONENT OF 4A AS A SUPPORT FOR INTEREST IN VISITING THE CITY OF KEDIRI, EAST JAVA Kurniawan, Brahma Wahyu; Suaidah, Imarotus; Astuti, Indah Yuni
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.865

Abstract

The objective of this study is to assess how the 4A components (Amenities, Ancillaries, Accommodation, Attraction) play a role in influencing visitor interest and contributing to the growth of tourism in Kampung keren Kediri. A quantitative research approach was employed, and data were gathered from 270 tourists in Kampung keren Kediri using incidental sampling. Data analysis was carried out using Structural Equation Model (SEM) analysis. The findings of the study reveal that (1) amenities do not exert an impact on visitor interest, (2) ancillaries do not affect visitor interest, (3) accommodation does not influence visitor interest, (4) amenities do not play a role in attracting visitors, (5) ancillaries have a significant impact on attraction, (6) accommodation contributes to attraction, and (7) attraction significantly influences visitor interest. Based on these results, it is recommended that all aspects of the 4A components must be adequately addressed to enhance the chances of attracting tourists, ultimately leading to a positive economic impact, particularly benefiting the residents of Kediri City. Therefore, active engagement and cooperation among all stakeholders, from local to higher levels, are vital for the development of tourism areas.
Budaya Organisasi dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior Melalui Komitmen Organisasi Sebagai Variabel Moderating Kusumawardani, Mawar Ratih; Kurniawan, Brahma Wahyu
Akutansi Bisnis & Manajemen ( ABM ) Vol 25 No 2 (2018): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.853 KB) | DOI: 10.35606/jabm.v25i2.379

Abstract

The results of this study indicate that: (1) Organizational culture has a significant influence on Organizational Citizenship Behavior, (2) Job satisfaction hasn’t influence on Organizational Citizenship Behavior, (3) Organizational culture has a significant influence on organizational commitment, (4) Job satisfactin hasn’t influence on organizational commitment, (5) Organizational Citizenship Behavior has a significant influence on organizational commitment, (6) Organizational culture has an indirrect influence on organizational commitment through Organizational Citizenship Behavior, and (7) Job satisfaction has an indirrect influence on organizational commitment through Organizational Citizenship Behavior.
Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja Kurniawan, Brahma Wahyu
Akutansi Bisnis & Manajemen ( ABM ) Vol 25 No 1 (2018): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.553 KB) | DOI: 10.35606/jabm.v25i1.343

Abstract

The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.
Pengaruh Kualitas Pelayanan, Harga, dan Inovasi Produk Terhadap Keputusan Pembelian Pada Mie Gacoan Kediri Adelina, Radica; Listyani, Indah; Kurniawan, Brahma Wahyu
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 2 (2024): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13683697

Abstract

The aim of this research is to determine the influence of service quality, price and product innovation on purchasing decisions at Mie Gacoan Kediri which is located at Jl. Urip Sumoharjo No. 88, Kaliombo, District. City, Kediri City. This research uses descriptive quantitative research with incidental sampling techniques with a population of all Mie Gacoan Kediri consumers Jl. Urip Sumoharjo who is unknown and a sample of 100 respondents obtained using the Lemeshow method. The analysis techniques used in this research are instrument tests, classical assumption tests and hypothesis tests in the form of multiple linear regression tests, coefficient of determination, t tests, and F tests. The results of the research show that the service quality variable has a significant positive effect on purchasing decisions partially. , the price variable has no significant positive effect on service quality partially, the product innovation variable has no significant positive effect on purchasing decisions partially, and the service quality, price and product innovation variables have a significant positive effect on purchasing decisions simultaneously.
When Digital Marketing Meets e-WOM: Understanding How Purchase Intention Shapes Consumer Decisions at Wahyu Redjo Jewelry, Kediri Mustikasari, Teti Agustin; Kurniawan, Brahma Wahyu
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9340

Abstract

In this study , Gold jewelry plays a dual role in Indonesia, serving both aesthetic and symbolic functions as a marker of social status and as a reliable investment asset. With the digital transformation, consumer behavior especially among Millennials and Generation Z has shifted significantly: they increasingly rely on online information regarding price, product quality, and brand reputation before committing to a purchase. This study examines factors affecting purchase intention and actual purchase decision at Wahyu Redjo Jewelry’s new store in Kediri, with emphasis on digital marketing strategies and electronic word of mouth (e-WOM). Data were collected via a structured survey of potential customers and analysis of customer reviews. Findings indicate that both strong digital marketing presence and favorable e-WOM significantly enhance purchase intention, which in turn highly correlates with purchase decision. These results suggest that Wahyu Redjo should intensify its digital engagement and leverage positive consumer testimonials to build trust and competitiveness in the local Kediri market
Analyzing the Economic Effects of Electronic Word of Mouth and Brand Image on Impulsive Buying through Crowd Attractiveness Kamila W, Bunga Nailul; Kurniawan, Brahma Wahyu
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9339

Abstract

In this study, The development of the fast-food culinary industry in Indonesia has shown significant growth in line with the increasingly practical lifestyle of society. Fast food, particularly crispy chicken, has become a popular choice due to its convenience and taste. The intense competition in the culinary business, especially in shopping centers, drives entrepreneurs to create strategies that attract consumer interest. One of the consumer behaviors often utilized is impulsive buying, which refers to unplanned purchasing decisions influenced by environmental stimuli. Factors such as product appearance, promotions, electronic word of mouth (e-WOM), brand image, and crowd attraction play an important role in shaping this behavior. e-WOM contributes to forming initial consumer expectations, while brand image builds positive perceptions of the product. However, both require the support of crowd attraction as a mediating variable, functioning as a social cue that strengthens consumer confidence in making impulsive purchases. This study focuses on PokPok My Crispy Snack at Kediri Mall, which has established a strong reputation in the fast-food industry. The findings are expected to provide insights into the factors influencing impulsive buying behavior in the modern culinary business.
Co-Authors Adelina, Radica Imarotus Suaidah Indah Yuni Astuti, Indah Kamila W, Bunga Nailul Kusumawardani, Mawar Ratih Listyani, Indah Mustikasari, Teti Agustin