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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi International Journal of Economics Development Research (IJEDR) Aksara: Jurnal Ilmu Pendidikan Nonformal Akuntansi Bisnis & Manajemen (ABM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Socius: Social Sciences Research Journal Jurnal Ekonomi, Manajemen, Akuntansi
Kurniawan, Brahma Wahyu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Akuntansi Bisnis

 1 
Budaya Organisasi dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior Melalui Komitmen Organisasi Sebagai Variabel Moderating Kusumawardani, Mawar Ratih; Kurniawan, Brahma Wahyu
Akutansi Bisnis & Manajemen ( ABM ) Vol 25 No 2 (2018): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.853 KB) | DOI: 10.35606/jabm.v25i2.379

Abstract

The results of this study indicate that: (1) Organizational culture has a significant influence on Organizational Citizenship Behavior, (2) Job satisfaction hasn’t influence on Organizational Citizenship Behavior, (3) Organizational culture has a significant influence on organizational commitment, (4) Job satisfactin hasn’t influence on organizational commitment, (5) Organizational Citizenship Behavior has a significant influence on organizational commitment, (6) Organizational culture has an indirrect influence on organizational commitment through Organizational Citizenship Behavior, and (7) Job satisfaction has an indirrect influence on organizational commitment through Organizational Citizenship Behavior.
Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja Kurniawan, Brahma Wahyu
Akutansi Bisnis & Manajemen ( ABM ) Vol 25 No 1 (2018): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.553 KB) | DOI: 10.35606/jabm.v25i1.343

Abstract

The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.
Afiliasi Pemasaran Memediasi Ulasan, Penjualan Kilat, terhadap Minat Beli Sandal Dejavu Tiktokshop (Affiliate Marketing Mediates Reviews, Flash Sales, to Buying Interest Tiktokshop Dejavu Sandals) afandi, muhammad wahyu; kurniawan, Brahma wahyu
Akutansi Bisnis & Manajemen ( ABM ) Vol 33 No 1 (2026): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v33i1.1708

Abstract

Studi ini bertujuan untuk menganalisis pengaruh ulasan produk dan flash sale terhadap minat beli konsumen pada produk sandal slop merek DeJavu di TikTok Shop, dengan affiliate marketing sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif, dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data dikumpulkan secara daring dari 100 responden pengguna TikTok melalui kuesioner Google Form selama periode April–Juli 2025. Hasil penelitian menunjukkan bahwa ulasan produk dan flash sale berpengaruh signifikan terhadap minat beli, baik secara langsung maupun melalui affiliate marketing sebagai variabel mediasi parsial. Temuan ini menekankan pentingnya integrasi strategi konten, promosi berbasis waktu, dan kolaborasi dengan afiliasi dalam meningkatkan keputusan pembelian konsumen di platform digital.
Co-Authors Adelina, Radica afandi, muhammad wahyu Imarotus Suaidah Indah Yuni Astuti, Indah Kamila W, Bunga Nailul Kusumawardani, Mawar Ratih Listyani, Indah Mustikasari, Teti Agustin Pitaloka, Anissa Dyah Ayu Pratama, Mohammad Riski Eka Umi Nadhiroh Zulfia Rahmawati