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All Journal Majalah Ilmiah UPI YPTK International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Dharma Ekonomi Jurnal Kabar Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen
Ida Zuniarti
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Penyusunan Laporan Keuangan Sederhana Bagi Pelaku UMKM Kota Tangerang Selatan Agus Setyo Pranowo; Ida Zuniarti; Lia Mazia; Windi Windi; Nono Arief Rachman; Isbat Isbat; Ismet Alimin; Universitas Pakuan; Nanang Qosim Yusuf; Henry Lasut; Yuhelmis Sienifa
Jurnal Kabar Masyarakat Vol. 2 No. 1 (2024): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i1.1465

Abstract

Community service activities are carried out to increase the competitiveness of South Tangerang City MSMEs in the era of society 5.0. In order to achieve this goal, there are various training activities in this community service, one of which is training in preparing simple financial reports, including introducing account names in accounting, recording transactions in basic accounting equations and preparing financial reports. Training in preparing simple financial reports as a strategic step to improve the skills of Micro, Small and Medium Enterprises (MSMEs) in South Tangerang City in managing financial transactions. The main aim of this activity is to provide practical understanding and support to MSMEs in preparing simple but informative financial reports. The service method is carried out by providing training and direct assistance to MSME actors in South Tangerang City. The material presented includes the basics of accounting, recording transactions in basic accounting equations, as well as preparing financial reports, and interpreting financial information that is relevant for the needs of small-scale businesses. Training activities showed the results of increasing knowledge about preparing reports for MSME actors in South Tangerang City by 47%. The implications of this service activity can be used as a basis for developing similar programs to support the development of MSMEs and encourage economic growth at the local level.
THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS Dede Suleman; Ida Zuniarti; Sri Rusiyati; Joko Ariawan; Roy Irawan; Helmy Ivan Taruna; Eulin Karlina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.88

Abstract

The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.
Pengaruh dari Kualitas Layanan dan Presepsi Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi : Study Kasus pada Coffee Shop Bajawa di Bekasi Nova Yudha Andriansyah Putra; Ida Zuniarti; Lia Mazia
Dharma Ekonomi Vol. 32 No. 1 (2025): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i1.220

Abstract

This study highlights Bajawa Coffee Shop in Bekasi as the main subject in examining the factors that influence customer loyalty. This study aims to analyze the effect of service quality and price perception on customer loyalty, with customer satisfaction as a mediating variable. Service quality refers to the extent to which the service provided is able to meet customer expectations, while price perception is the customer's assessment of the economic value of the product or service received, which is influenced by costs, market demand, and business strategy. Customer satisfaction is a subjective evaluation of the experience of using a service, which reflects how well customer expectations are met by actual performance. This satisfaction plays an important role in building long-term relationships between customers and companies, and has a major impact on loyalty, brand reputation, and business sustainability. Customer loyalty itself is defined as a commitment to continue choosing and recommending a particular product or service, despite offers from competitors. In the context of increasingly tight competition in the cafe industry and the increasing trend of coffee consumption, understanding the factors that shape loyalty is very important. This study uses service quality and price perception as independent variables, customer satisfaction as a mediating variable, and customer loyalty as a dependent variable. The results of this study are expected to contribute to the development of more effective business strategies in retaining customers at the Bajawa Bekasi Coffee Shop.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TOUR AND TRAVEL PADA PT. SAKINAH TOUR & TRAVEL DI JAKARTA SELATAN Amellia, Amellia; Ida Zuniarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6679

Abstract

The purpose of this study is to analyze the influence of service quality and price on consumer decisions at PT. Sakinah Tour & Travel in South Jakarta. The issue addressed in this research is the decline in the number of umrah pilgrims post-Covid-19, attributed to dissatisfaction with service quality and pricing. The sampling technique used in this study is Slovin's formula, with a sample size of 60 respondents. The results indicate that both service quality and price have a positive and significant effect on consumer decisions, with Thitung values of 6.317 and 5.530, respectively. These findings emphasize the importance of improving service quality and setting competitive prices to attract more consumers.
Pendampingan Penerapan Digital Marketing untuk Meningkatkan Kinerja UMKM di Era Digital Nita Merlina; Lia Mazia; Ida Zuniarti; Irhenda Zuniar Fakhira; Jonatan Antonius Hutagalung
Majalah Ilmiah UPI YPTK Vol. 30 (2023) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v30i2.159

Abstract

Pendampingan dalam rangka menerapkan Digital Marketing bagi mitra UMKM merupakan hal ynag sangat penting bagi perkembangan bisnis. Fokus utamanya adalah pada upaya meningkatkan kinerja UMKM melalui pemahaman dan penerapan konsep-konsep digital marketing. Pendekatan ini diperlukan untuk memungkinkan UMKM memanfaatkan teknologi digital seperti media sosial, optimisasi mesin pencari, dan strategi pemasaran online lainnya. Melalui bimbingan yang tepat, diharapkan UMKM dapat mengembangkan kehadiran online yang kuat, meningkatkan visibilitas, dan akhirnya, pertumbuhan bisnis mereka di pasar digital yang terus berkembang. Metode pendampingan yang diterapkan adalah dimulai dari tahap evaluasi, sosialisasi kegiatan, penyebaran kuesioner Pretest, Tahap Bimbingan Teknis (Bimtek)/Pelatihan dan penyebaran kuesioner Posttest. Pemanfaatan dana hibah dari Direktorat Jenderal Pendidikan Tinggi, Riset, dan Teknologi salah satunya untuk pelatihan Digital Marekting bagi mitra UMKM, mulai dari pembahasan Sosial Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), cara pembuatan konten di Tok Tok dan cara membuat landing page. dengan tujuan agar mitra UMKM dapat menambah wawasan terkait Digital Markering. Hasil dari pendampingan ini terlihat dampak bahwa mitra UMKM bisa memahami dan menerapkan Digital Marketing yang merupakan kebutuhan dari bisnis yang saat ini berjalan. Peningkatan pemahaman dari cukup paham menjadi paham merupakan suatu hal yang positif dan perlu pelatihan lebih lanjut lagi terkait dengan perkembangan teknologi
HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS Ety Nurhayaty; Dede Suleman; Mohamad Trio Febriyantoro; Ida Zuniarti; Sri Rusiyati; Sofyan Marwansyah; Aprilia Puspasari; Lukman Hakim
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.885

Abstract

The growth of e-commerce is very rapid in today's era, giving rise to intense competition and efforts to increase consumers in an e-commerce are not easy efforts. Therefore, many advantages are now being offered by e-commerce, including the ease of payment and the many discounts that are provided. So research on these two variables is important to see the effect on consumer purchasing decisions. In this study using 100 sample 3 variables and 15 indicators and using SPSS analysis tools. The results showed that the ease of payment or the ease of payment has an effect on purchasing decisions and discounts also have an effect on consumer purchasing decisions. Therefore efforts to increase ease of payment and discounts are the right strategy for e-commerce to increase sales.
Co-Authors Agus Setyo Pranowo Amellia Amellia Dede Suleman Eulin Karlina Helmy Ivan Taruna Henry Lasut Irhenda Zuniar Fakhira Isbat Isbat Ismet Alimin Joko Ariawan Jonatan Antonius Hutagalung Lia Mazia, Lia Lukman Hakim Nanang Qosim Yusuf Nita Merlina Nono Arief Rachman Nova Yudha Andriansyah Putra Nurhayaty, Ety Puspasari, Aprilia Roy Irawan Sofyan Marwansyah Sri Rusiyati Universitas Pakuan Windi Windi Yuhelmis Sienifa