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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Jurnal Abdimas Mandiri Jurnal Akuntansi dan Manajemen Dinasti International Journal of Digital Business Management Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Creative Business Master Manajemen JER Jurnal Manajemen Bisnis Digital Terkini
Helmy Ivan Taruna
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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The Influence of Service Quality and Price on Alfamart Consumer Loyalty with Customer Satisfaction As Mediation Variables Mety Titin Herawaty; Aprillia Aprillia; Aan Rahman; Luthfia Rohimah; Helmy Ivan Taruna; Etik Dwi Styaningrum; Dede Suleman
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.63 KB) | DOI: 10.5555/ijosmas.v3i2.179

Abstract

This study aims to analyze the quality of service and price on consumer loyalty, with the variable customer satisfaction as a mediating variable. Data collected from 100 respondents of Alfamart minimarkets in Jakarta, Bogor, Depok, Tangerang and Bekasi. The distribution was carried out during December 2021, using the google form due to the pandemic conditions. The research method used is purposive sampling, namely people who shop at the Alfamart Minimarket in the last month and are willing to fill out the questionnaire that the researcher gave. The collected data were analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. Hasil penelitian menunjukkan Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Loyalty, Price has a no significant effect on Customer Loyalty, Customer Satisfaction has a no significant effect on Customer Loyalty, Customer satisfaction did not significantly mediate the service quality and price variables on consumer loyalty.
PENGARUH BOPO, LDR DAN NIM PERBANKAN TERHADAP ROA DI INDUSTRI PERBANKAN INDONESIA Sabaruddin Siagian; Nanang Lidwan; Wawan Ridwan; Helmy Ivan Taruna; Faizal Roni
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1579

Abstract

Tujuan penelitian ini adalah menguji apakah BOPO, LDR dan NIM berpengaruh terhadap ROA di industri perbankan Indonesia. Data yang digunakan dalam penelitian ini adalah data sekunder dari bank umum konvensional (BUK) terdaftar di Otoritas Jasa Keuangan atau OJK pada periode tahun 2015-2019. Dalam penelitian ini digunakan uji asumsi klasik yaitu, uji normalitas, multikolonieritas, uji heteroskedasitas dan uji autokorelasi untuk mengetahui keterkaitan antara variabel. Dalam menganalisis data penelitian ini menggunakan regresi linier berganda. Hasilnya, BOPO dan LDR tidak berpengaruh terhadap ROA perbankan. Dan, NIM berpengaruh negatif dan signifikan terhadap ROA perbankan.
TANTANGAN PENYALURAN KREDIT, NPL DAN CAR PERBANKAN INDONESIA PADA MASA PANDEMI COVID-19 Helmy Ivan Taruna
Jurnal Akrab Juara Vol 6 No 3 (2021)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian adalah untuk menguji tantangan penyaluran kredit, kredit bermasalah dan permodalan atau rasio kecukupan modal perbankan pada masa pandemi Covid-19. Penelitian ini menggunakan data sekunder dan data tersebut diambil dari Otoritas Jasa Keuangan atau OJK. Populasi penelitian adalah bank umum konvesional di Indonesia. Dan sampel penelitian ini menggunakan 98 bank umum yang terdaftar di Otoritas Jasa Keuangan. Hasil penelitian ini adalah terjadi kontraksi pertumbuhan yang minus pada penyaluran kredit perbankan pada masa pandemi Covid-19. Dan kredit bermasalah atau non performing loans (NPL) itu masih dibawah 5 persen kendati ada tekanan dampak pandemi Covid-19. Tidak ada perubahan signifikan pada kredit bermasalah karena Otoritas Jasa Keuangan mengeluarkan peraturan, POJK No.11/POJK.03/2020, yang mengharuskan perbankan melakukan restrukturisasi kredit sebagai dampak pandemi Covid-19. Selanjutnya hasil penelitian ini, permodalan bank atau rasio kecukupan modal perbankan tetap kuat kendati ada tekanan dari dampak pandemi Covid-19.
Cost Structure and Efficiency at PT.Bersama Lemindo Abadi : case study Helmy Ivan Taruna
Jurnal Manajemen Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.059 KB) | DOI: 10.36406/jam.v16i02.243

Abstract

Indonesia still considered as good market for this adhesive industry. This creates high competition among the players. The intensity of competition among the existing competitors in the market is high, because there are number of small, equal or even higher competitors. Industry is also growing, even though customer have low switching cost. However fixed cost are high. resulting huge production and reduction in prices. These situations make the reasons for advertising wars, price wars, modifications, ultimately costs increase and it is difficult to compete.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Puji Yuniarti; Zulkifli Zulkifli; Wiwin Wianti; Resti Yulistria; Raden Ati Haryati; Roy Irawan; Eulin Karlina; Helmy Ivan Taruna
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
DIGITAL MARKETING UNTUK KEBERLANGSUNGAN USAHA EKONOMI KREATIF UMKM WANOJA BINANGKIT BOGOR Aan Rahman; Puji Yuniarti; Ratih Setyo Rini; Helmy Ivan Taruna
Jurnal Abdimas Mandiri Vol. 6 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v6i3.2707

Abstract

Pemberlakuan kembali pembatasan mobilisasi masyarakat selama pandemi karena peningkatan Virus Corona varian Omicron yang diterapkan pemerintah semakin menumbuhkan kebiasaan baru dalam kehidupan bermasyarakat untuk mendukung upaya pencegahan dan pengendalian virus Covid-19. Pembatasan ini juga berlaku dalam kegiatan berorganisasi, salah satunya kegiatan pengabdian masyarakat kepada mitra kelompok masyarakat dengan selalu mengedepankan protokol kesehatan. Permasalahan utama Wanoja Binangkit Kabupaten Bogor antara lain kemampuan pengurus dan anggota dalam bidang memasarkan produk UMKM secara online atau e-marketing masih kurang, Solusi yang disampaikan melalui kegiatan pengabdian masyarakat ini yaitu dengan melaksanakan pelatihan kepada pengurus Wanoja Binangkit Kabupaten Bogor tentang pelatihan implementasi digital marketing untuk keberlangsungan usaha ekonomi kreatif agar dapat memanfaatkan dan menerapkan e-marketing sebagai pertahanan ekonomi Bentuk kegiatan pelatihan dilakukan secara virtual memanfaatkan teknologi melalui media online aplikasi Zoom oleh dosen UBSI yang telah ditunjuk sebagai tutor. Pelatihan ini memberikan dampak positif bagi keberlangsungan usaha ekonomi kreatif UMKM Wanoja Binangkit di tengah Pandemi Covid 19  dan akan dilaksanakan secara bertahap dan berkesinambungan agar diperoleh hasil yang optimal.Kata kunci : Digital Marketing, Ekonomi Kreatif
THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST Dede Suleman; Yohanes Totok Suyoto; Wiwin Wianti; Etik Dwi Styaningrum; Supriatin; Rohani Lestari Napitupulu; Helmy Ivan Taruna
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.887

Abstract

This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online shopping platforms, it is essential to understand the factors that drive consumers' purchasing decisions. The study will be conducted using a quantitative research approach, and data will be collected through a survey. The sample will consist of online shoppers who have made purchases in the last six months. The study will explore the relationship between brand and trust and their effect on online consumer buying interest. The study will also investigate the mediating effect of trust on the relationship between brand and online consumer buying interest. The study will use a regression analysis to analyze the data. The findings of this research will have implications for marketers and businesses looking to improve their online sales. The study will provide insight into the importance of building a strong brand and fostering consumer trust in driving online purchasing decisions. This research will contribute to the existing literature on online consumer behavior and provide a better understanding of the factors that influence online buying interest.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Resimen III Pasukan Pelopor Hotmauli Angelina Nainggolan; Helmy Ivan Taruna
MASMAN Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.478

Abstract

This research is entitled "The Influence of Motivation and Work Discipline on the Performance of Employees of the III Regiment of the Pioneer Force". This study aims to see the influence of motivation and work discipline on employee performance partially and simultaneously. A sample taken for respondents. This study is a quantitative research by testing hypotheses using SPSS version 20. The results of the t-test (partial) test on the motivation variable showed that t counted 5.546 > t table 2.002 and a significant value of 0.000 < 0.05, meaning that the motivation variable partially affected and significant on the performance of employees of the III Passukan Pioneer Regiment. The results of the t-test (partial) test on the work discipline variable showed a t count of 4.973 > 2.002 and a significant value of 0.000 < from 0.05, meaning that the work discipline variable partially affected and significant on employee performance III Regiment of the Pioneer Force. Based on the output results of SPSS version 20, the results of the f test (simultaneous) test show that the F value is greater than the f table or 441.704 > 3.16 and the significant value is 0.000 < 0.05. Therefore, it can be concluded that motivation (X1) and work discipline (X2) together have a significant and significant effect on employee performance (Y).
The Impact of Digital Marketing and Brand Articulation Capabilities on Marketing Performance of Small and Medium Enterprises: Case Study in West Lombok Province suleman, Dede; Ety Nurhayaty; Lukman Hakim; Helmy Ivan Taruna; Nurzalinar Joesah; Yuliana Saridewi Kusumastuti; Resti Yulistria
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2298

Abstract

This research investigates the influence of Digital Marketing and Brand Articulation Capabilities on SME Marketing Performance in West Lombok Province, Indonesia. The research results show that Digital Marketing has a positive and significant impact on the Marketing Performance of SMEs, and Brand Articulation Ability also plays an important role in improving their performance. In addition, this research reveals that Brand Articulation Ability acts as a mediating variable in the relationship between Digital Marketing and Marketing Performance. These findings have important implications for SME owners and marketing practitioners, highlighting the importance of investing in effective Digital Marketing and developing Brand Articulation Capabilities. The integration of a good Digital Marketing strategy and the ability to convey a clear brand message can help SMEs achieve success in an increasingly digital and competitive business era.
Predicting Financial Distress and Bankruptcy of PT Sepatu Bata Tbk with Six Methods Sucipto, Rakhmat Hadi; Sumantri, Fazhar; Taruna, Helmy Ivan
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.977

Abstract

This study aims to estimate the financial difficulties that may be experienced by PT Sepatu Bata Tbk, compare six bankruptcy prediction methods, namely Altman, Springate, Zmijewski, Grover, Ohlson, and Taffler, and find the accuracy level of the predictive model. The research uses a quantitative approach by utilizing an independent sample t-test to detect comparisons between bankruptcy prediction methods from the company's secondary data. The results of the study show that the Altman method successfully detected the existence of financial distress of the company, namely in 2020, 2022, and 2023, while the rest of the time the company was still safe and entered the gray area, the Springate method predicts that for 12 years from 2012 to 2023 the company was trapped in the threat of bankruptcy due to financial distress, the Grover method found the fact that throughout the year from 2012 to 2023 the company experienced financial difficulties, Zmijewski's method proves that companies are experiencing financial distress only in 2023, Ohlson's method detects that companies are still in good health for 12 years from 2012 to 2023, and the Taffler model predicts that companies have experienced various conditions over the past 12 years and are only threatened with bankruptcy in 2020 and 2021. The Taffler method showed the highest accuracy rate of 83%, followed by the Altman and Zmijewski methods at 75%, Ohlson at 65%, and Springate and Grover both recorded an accuracy rate of 33%.
Co-Authors Aan Rahman Aprillia aprillia Dede Suleman Etik Dwi Styaningrum Eulin Karlina Eulin Karlina Faizal Roni Fazhar Sumantri Hotmauli Angelina Nainggolan Ida Zuniarti Joko Ariawan Lidwan, Nanang Lukman Hakim Mety Titin Herawaty Novi Julianti Nurhayaty, Ety Nurzalinar Joesah Puji Yuniarti Raden Ati Haryati Rahayu Swastika Ratih Setyo Rini Resti Yulistria Rohani Lestari Napitupulu Rohimah, Luthfia Roy Irawan Sabaruddin Siagian Sri Rusiyati Sucipto, Rakhmat Hadi Supriatin Supriatin Wahyu Indrarti Wawan Ridwan Wiwin Wianti, Wiwin Yohanes Totok Suyoto Yuliana Saridewi Kusumastuti Zilaika Firsta Kautzariana Zulkifli Zulkifli