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All Journal Al-Hikmah Catimore: Jurnal Pengabdian Kepada Masyarakat Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah Inkunabula: Journal of Library Science and Islamic Information Maktabatun: Jurnal Perpustakaan dan Informasi PEDAMAS (Pengabdian Kepada Masyarakat)
Ramadayanti, Ramadayanti
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Al-Hikmah

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Optimizing The Use of Instagram as a Promotional Medium from The Perspective of Islamic Ethics in The Mega Rezky Health Vocational School Library, Makassar Ramadayanti, Ramadayanti
Al-Hikmah Journal for Religious Studies Vol 27 No 02 (2025): Desember
Publisher : Universitas Islam Negeri Alauddin

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Abstract

This study discusses optimizing Instagram as a promotional medium for the Makassar Health Vocational School Library. The research focuses on two main aspects: the type of content promoted and the strategies employed for promotional activities. The study aims to identify effective content and optimal strategies to enhance the visibility of library services on Instagram. The study employed a qualitative research approach involving observation, interviews, and documentation techniques. Five informants were selected through purposive sampling: two librarians, a social media manager, a teacher, and two active library users. Data analysis was conducted according to the Miles and Huberman model through reduction, presentation, and conclusion drawing. The research findings show that promoted content includes service information, the latest collections, literacy education, and documentation of student literacy activities. Effective strategies include using attractive visuals, maintaining a consistent upload schedule, and actively interacting with followers. This study confirms that optimizing content and promotional strategies on Instagram increases student engagement and awareness of library services. Additionally, applying Islamic communication ethics based on tabligh, amanah, and ihsan ensures that promotional messages are educational, honest, and beneficial to users.  
Co-Authors Abidin, Saenal Andriani, Nur Arda, Atma Darliana, Fina Fajrina, Aila Jannah, Raodhatul Juwairiah Juwairiah Khairunnisyah, Khairunnisyah Marni Marni, Marni Muhammad Reza Munuara, Rara Al Nur Arifin Nur Fidia, Hikmah Nurhalisa, Siti Qoriyah, Nurul Rahmi Hidayah, Rahmi Salsabila, Nadia Sandrina, Yayang Tri Tasya, Ana Topan, Ali Touku Umar Yurda Fitri