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All Journal DINAMIKA DOTCOM Wacana, Jurnal Sosial dan Humaniora Measurement : Jurnal Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal ABM Mengabdi Jurnal Pengabdian kepada Masyarakat Akuntansi Bisnis & Manajemen (ABM) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Pengabdian Kepada Masyarakat Journal of Economics and Management Scienties Management Studies and Business Journal Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Innovation Research KOPEMAS Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat Jurnal Simki Economic
Marli Marli
STIE Malangkucecwara Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Increasing Consumer Engagement and Purchase Decisions Through Social Media Influencer Credibility: An Empirical Study on Skincare Products Dwi Danesty Deccasari; Marli Marli
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2825

Abstract

This study examines the role of social media influencer credibility in influencing skincare product purchasing decisions by considering the mediation mechanism of consumer engagement. The quantitative approach used path analysis and was based on survey data from active skincare product users who follow influencers on social media platforms. The results indicate that influencer credibility has a significant direct positive influence on skincare product purchasing decisions. Furthermore, consumer engagement serves as an important mediator linking influencer credibility to purchasing decisions. This engagement is measured through active consumer interactions, such as comments, likes, and content sharing, which are considered valid indicators of emotional and cognitive attachment to the product. These findings confirm that influencer credibility not only builds trust directly but also increases consumer interaction, ultimately driving purchasing decisions indirectly. The practical implications of this study emphasize the importance of selecting influencers with credible reputations and developing content strategies that can increase engagement to maximize the effectiveness of skincare marketing campaigns. Recommendations for further research include exploring moderating variables, using longitudinal designs, and qualitative approaches to deepen understanding of the dynamics of this relationship.
Dampak Capital Expenditure pada Harga Saham Melalui ROA dan DER (Kasus: Sektor Konsumer Non-Cyclicals BEI 2021-2024) Dwi Danesty Deccasari; Marli Marli
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.562

Abstract

This study analyzes investment strategies and their impact on corporate performance and market value, focusing on the influence of capital expenditure on stock prices, with Return on Assets (ROA) and the Debt-to-Equity Ratio (DER) acting as moderating variables. The study encompasses 42 companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange between 2021 and 2024 selected via purposive sampling that exhibit significant capital investment activity. Its primary objective is to provide a deep understanding of the complex relationships between these variables and to identify how ROA and DER moderate the link between capital expenditure and stock prices, thereby addressing existing gaps in the literature. Employing a quantitative approach, the study analyzes secondary data from annual financial reports using SmartPLS software to test the hypotheses. The results indicate that capital expenditure positively influences stock prices, with ROA playing a significant moderating role; specifically, high profitability translates investments into more substantial stock price appreciation. Meanwhile, DER also exerts a complex moderating effect, demonstrating that optimal debt levels support the positive impact of investment, whereas excessive debt ratios can mitigate this effect. The study concludes that investment management must balance capital expenditure decisions with profitability performance (ROA) and a sound capital structure (DER) to achieve optimal market value, implying the need for a holistic investment strategy to maximize shareholder value.
Co-Authors )Lailatus Sa’adah - Widanarni Agussalim Andriansyah Ali Lating Aminul Amin Anjarweni, Vika Atinia Ari Sulistyani Bunyamin Bunyamin Dheva Novianda Saputri Dian Mawar Didik Priyo S. Didik Priyo Sugiharto Dwi Danesti Dwi Danesti Dwi Danesti Deccasari Dwi Danesty D. Dwi Danesty Deccasari Dyah Aruning Puspita Eko Sudjawoto Eko Sudjawoto Fenny Devina Gunawan Hedher Tuakia Janan, Suci Syifaun lailatus sa'adah Lailatus Sa’adah Lailatus Sa’adah Lailatus Sa’adah Lating, Noval Ali Lidia Andiani Lindananty Lindananty Munawar - Ismail Muniroh, Muniroh Renna Li’is Raaqi Nuurika Rina Rahmawati Rina Rahmawati Rina Rahmawati Rina Rahmawati Shafira, Maura Siti Munfaqiroh Soemarsono - - Suyanti Suyanti Viona Anjelina Ade Erika Widanarni Pudjiastuti Widanarni Pujiastuti Wiyarni Wiyarni Yupono Bagyo Yuyuk Liana Zainul Arifin