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Wulandari, Anna
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Pemberdayaan masyarakat desa dalam mewujudkan sustainability business UMKM rengginang desa karangsari Nugroho, Arief; Hermiati, Novi Fitria; Wulandari, Anna; Putra, Maha
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.116

Abstract

Usaha Kecil dan Menengah (UKM) merupakan sekelas usaha swasta dari masyarakat yang dapat menciptakan lapangan kerja. Usaha Kecil dan Menengah (UKM) pada tingkat daerah menjadi tumpuan bagi masyarakat daerah karena dinamika ekonomi usahanya dapat berhubungan dengan aktivitas masyarakat disekitar usahanya. Usaha Kecil dan Menengah (UKM) menjadi mitra bagi masyarakat daerah dalam meningkatkan pendapatan. Pengabdian Masyarakat ini dilakukan untuk meningkatkan kemampuan pengusaha kecil dan menengah teknik tata kelola pemasaran Rengginang di Desa Karangsari Kecamatan Cikarang Barat Kabupaten Bekasi Provinsi Jawa Barat. 
Peningkatan Kualitas Sumber Daya Manusia Masyarakat Desa Berbasis Pendidikan Islami dan Potensi Kearifan Lokal di Desa Muktiwari, Kecamatan Cibitung, Kabupaten Bekasi Nugroho, Arief Teguh; Putra, Maha; Achmad, Yudianto; Wulandari, Anna
Bisma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Bisma: Jurnal Pengabdian Masyarakat
Publisher : Universitas Darunnajah, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61159/bisma.v1i2.181

Abstract

The quality of the process and the results of local excellence are greatly influenced by the available resources, known as the 7M, namely Man (labor), Money (capital), Machine (machines), Material (raw materials), Method (method), Marketing ( marketing), and Management (management). If all of these resources are met, the process and results will be optimal, but on the other hand, if something is missing, the results could be less than satisfactory. Apart from being influenced by resources, this process must also pay attention to market conditions, competitors, potential substitutes, and technological developments. Thus, the final result of this process will be a local product or culture that is of high value, unique, and has advantages compared to similar products from other regions. Meanwhile, the role of the academic team is to prepare a more structured workshop/training concept and empower it by improving the quality of human resources based on Islamic education and the potential of local regional wisdom. Through this collaboration, it is hoped that it will be possible to realize and improve the quality of human resources based on Islamic education and the potential of local regional wisdom owned by Muktiwari Village, Cibitung District, Bekasi Regency.Sumber Daya Manusia Masyarakat Desa; Kearifan Lokal; Pendidikan Islami; Desa Muktiwari
Meningkatkan Daya Saing UMKM melalui Analisis SWOT dan NIB Hidayat, Taufik; Wulandari, Anna; Mulyanto, Heru; Bastanta, Andreas Riski; Muhsoni, Ridwan
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 7, No 1: Juli 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i1.3798

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are critical as the backbone of local economies and a source of innovation in this rapidly evolving economic world. MSMEs have great potential but often face problems such as lack of capital, limited market access, and lack of knowledge of business strategies. This activity report discusses the mentoring efforts made to support MSMEs, specifically "Brewman Coffee", in analysing their business SWOT and helping them to create a Business Identification Number (NIB) to support business legality and growth. The goal of this activity is that MSMEs can prepare themselves to face market challenges and better utilise existing opportunities through this mentoring. The methods used were observation, interviews, training and mentoring, and monitoring and evaluation. The activity results show that partners understand the business strategy to be carried out and can make NIB independently. The next activity is expected that partners can continue to manage legality so that they can compete globally.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dan Dampaknya Pada Kepuasan Konsumen Produk Skintific Di Cikarang Nurlina, Nurlina; Wulandari, Anna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5270

Abstract

In its role as a benchmark for how a scientific product becomes superior and competitive in the market, of course it results from the product quality, brand image and promotion of a product that is prepared. The aim of this research is to determine the influence of Product Quality and Consumer Satisfaction on Purchasing Decisions and its impact on consumer satisfaction as a mediating variable. This research uses quantitative methods with a sample size of 100 respondents. This research was processed using SmartPLS and data collection was carried out via Google forms. Product quality has a significant effect on purchasing decisions with a value of 3.679. Product Quality has no effect on Consumer Satisfaction which has a value of 1.509. Consumer Satisfaction has a significant effect on Purchasing Decisions with a value of 2.987. The Brand Image variable has a significant effect on Purchasing Decisions with a value of 3.303. Brand Image influences consumer Satisfaction with a value of 4.104. Product Quality has no effect on Consumer Satisfaction and Purchasing Decisions has a value of 1.457. Brand Image has a significant effect on Consumer Satisfaction and Purchasing Decisions with a value of 2.108.  
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dan Dampaknya Pada Kepuasan Pelanggan Produk Kosmetik Wardah Di Cikarang Selatan Lestari, Dian Alia; Wulandari, Anna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5271

Abstract

Customer satisfaction is the collection of feelings and beliefs that people have about their current desires. Customer satisfaction is also an employee's feeling about the work they do. Employee feelings towards work can be interpreted as whether employees feel satisfied, comfortable, safe and at ease in carrying out or completing their work. The aim of this research is to determine the influence of product quality and brand image on customer decisions with customer satisfaction as a mediating variable. This research uses quantitative methods with a sample size of 96 respondents. This research was processed using SmartPLS data processing software and data collection was carried out via Google forms. The results of this research show that product quality has a significant effect on customer decisions, brand image has an effect on customer decisions, product quality has an effect on customer satisfaction as a mediating variable, meanwhile several variables that have no effect include product quality that has no significant effect on customer satisfaction, quality product and customer satisfaction have no effect on customer satisfaction.    
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Pada Kepuasan Pelanggan Sepatu Merek Nike Di Universitas Pelita Bangsa Cikarang Hidayatulloh, Enjang Galih; Wulandari, Anna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5280

Abstract

Kepuasan pelanggan adalah merupakan perasaan senang atau kecewa seseorang yang muncul setelah membandingkan kinerja (hasil) produk yang dipikirkan. Kepuasan pelanggan juga merupakan perasaan karyawan terhadap pekerja yang dilakukannya. Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian dengan kepuasan pelanggan sebagai variabel mediasi. Penelitian ini memakai metode kuantitatif dengan jumlah sampel sebanyak 120 responden. Penelitian ini diolah dengan menggunakan software olah data SmartPLS dan pengumpulan data dilakukan melalui formulir Google. Hasil penelitian ini menunjukan citra merek berpengaruh secara signifikan terhadap kepuasan pelanggan, keputusan pembelian berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian, kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian sebagai variabel mediasi, sementara itu beberapa variable yang tidak berpengaruh diantara nya citra merek tidak berpengaruh signifikan terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap keputusan pembelian, dan kepuasan pelanggan.
Company Size and Price-Earnings Ratio as A Signal in Influencing Firm Value Moderated by Investment Decisions Nurjanah, Rina; Yahya, Adibah; Wulandari, Anna
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 9 No. 02 (2024): JESPB Edisi Oktober 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v9i02.1922

Abstract

This study aims to examine the impact of firm size and price-earnings ratio on firm value, with investment decisions as a moderating variable, focusing on property and real estate companies listed on the Indonesia Stock Exchange from 2020 to 2023. The research employs a quantitative approach using panel data regression analysis. Financial data were collected from annual reports and financial statements of listed property and real estate companies. The study utilises E-Views software for data analysis, including descriptive statistics, correlation analysis, and moderated regression analysis. The findings reveal that firm size and price-earnings ratio positively and significantly influence firm value. However, investment decisions do not moderate the relationship between firm size or price-earnings ratio and firm value in the context of Indonesian property and real estate companies during the studied period. The study is limited to a specific sector and time frame, which may affect the generalizability of results. Additionally, secondary data may not capture all nuances of managerial decision-making processes. This research contributes to the body of corporate finance and strategic management knowledge by providing insights into the determinants of firm value in the Indonesian property and real estate sector.
Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen yang Dimediasi oleh Kepuasan Konsumen Les Privat Be Smart Student (Studi Kasus: Yayasan Pendidikan Ruang Ilmu Cikarang) Ismawati, Putri; Darmayanti, Hervina Puspita; Sulastri, Yati; Prasetyo, Dimas Bayu; Wulandari, Anna
Jurnal Kajian Ilmiah Vol. 25 No. 1 (2025): January 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/qhvn0v39

Abstract

The marketing mix is a set of controllable tactical marketing tools that companies combine to generate desired responses in their target markets. The main objective of this study is to examine the influence of the marketing mix on customer satisfaction, the impact of the marketing mix on customer loyalty, and the role of customer satisfaction in mediating the relationship between the marketing mix and customer loyalty. This research employs a quantitative method, involving customer loyalty as the dependent variable, the marketing mix as the independent variable, and customer satisfaction as the mediating variable. The results of the study indicate that the marketing mix has a significant impact on customer satisfaction, meaning that the better the marketing mix, the higher the level of customer satisfaction. Furthermore, the marketing mix also significantly influences customer loyalty, indicating that a higher quality marketing mix leads to increased customer loyalty. Regarding the mediating variable, it is concluded that customer satisfaction serves as a mediator linking the marketing mix and customer loyalty, demonstrating that customer satisfaction effectively bridges the relationship between the marketing mix and customer loyalty.
The Influence of Halal Friendly Attributes on Visit Intention Mediated by Destination Image and Artificial Intelligence Adoption in Tourist Destinations: Pengaruh Atribut Ramah Halal terhadap Minat Berkunjung yang Dimediasi oleh Citra Destinasi dan Adopsi Kecerdasan Buatan di Destinasi Wisata Wulandari, Anna; Narimawati, Umi; Syafei, M. Yani
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 6 No. 01 (2025): Ekomabis Edisi Januari 2025
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v6i01.2294

Abstract

This study examines the influence of halal-friendly attributes on visit intention, which is mediated by destination image and adoption of artificial intelligence (AI) in tourist destinations. This study addresses the inconsistencies in previous findings by proposing a comprehensive model that combines cultural and technological factors. This study involved 164 respondents who visited tourist destinations in Bekasi. The results showed that halal-friendly attributes significantly improved destination image, which positively influenced AI adoption and travel intention. The dual mediation effects of destination image and AI adoption provide insight into how these factors interact to shape tourists’ visit intention. This study contributes to the literature by offering empirical evidence supporting the integration of halal-friendly attributes with technological advancements to attract Muslim tourists. Penelitian ini menguji pengaruh atribut ramah halal terhadap niat berkunjung, yang dimediasi oleh citra destinasi dan adopsi kecerdasan buatan (AI) di destinasi wisata. Penelitian ini membahas ketidakkonsistenan dalam temuan sebelumnya dengan mengusulkan model komprehensif yang menggabungkan faktor budaya dan teknologi. Penelitian ini melibatkan 164 responden yang berkunjung ke destinasi wisata di Bekasi. Hasil penelitian menunjukkan bahwa atribut ramah halal secara signifikan meningkatkan citra destinasi, yang secara positif memengaruhi adopsi AI dan niat berkunjung. Efek mediasi ganda dari citra destinasi dan adopsi AI memberikan pemahaman tentang bagaimana faktor-faktor ini berinteraksi untuk membentuk niat berkunjung wisatawan. Studi ini berkontribusi pada literatur dengan menawarkan bukti empiris yang mendukung integrasi atribut ramah halal dengan kemajuan teknologi untuk menarik wisatawan Muslim.
PERAN JENJANG KARIR DALAM MEMEDIASI PENGARUH MOTIVASI DAN KETERLIBATAN TERHADAP KINERJA DOSEN DI JAWA BARAT Wulandari, Anna
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5829

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh motivasi dan keterlibatan kerja terhadap jenjang karir dan dampaknya pada kinerja dosen di Indonesia. Menggunakan data primer dari 108 dosen di wilayah Jawa Barat, penelitian ini mengaplikasikan pemodelan persamaan struktural untuk menganalisis hubungan antar variabel. Hasil penelitian menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap jenjang karir dan kinerja dosen. Keterlibatan kerja berpengaruh terhadap jenjang karir, tetapi keterlibatan kerja tidak berpengaruh terhadap kinerja. Temuan ini mengindikasikan bahwa motivasi merupakan faktor utama yang mendorong peningkatan kinerja dosen. Jenjang karir tidak memediasi pengaruh motivasi dan keterlibatan terhadap kinerja, sehingga terdapat faktor lain yang lebih berpengaruh terhadap kinerja seperti lingkungan kerja dan dukungan institusi. Penelitian ini memberikan kontribusi penting dalam literatur jenjang karir dosen, dan menekankan perlunya strategi yang terstruktur dan berbasis motivasi untuk meningkatkan kinerja dosen. Temuan ini dapat menjadi dasar bagi pengembangan kebijakan yang lebih efektif dalam mendukung jenjang karir dan kinerja dosen di institusi pendidikan tinggi. Penelitian ini membuka peluang untuk eksplorasi lebih lanjut mengenai faktor-faktor lain yang mempengaruhi kinerja dosen seperti kepemimpinan, dukungan institusi, dan lingkungan kerja.
Co-Authors Achmad, Yudianto Anggara, Bangkit Akbar Arief Nugroho Aswan Supriyadi Sunge Bastanta, Andreas Riski Darmayanti, Hervina Puspita Hamzah Muhammad Mardi Putra Hermiati, Novi Fitria Heru Mulyanto Hidayatulloh, Enjang Galih Indah Paramita, Anisa Josef Anis, Billy Kamela, Hurian Lestari, Dian Alia Muhsoni, Ridwan Nugroho, Arief Teguh Nurjanah, Rina Nurlina Nurlina Permana, Adam Dede Prasetyo, Dimas Bayu Putra, Maha Rahayu Sulistyowati, Rahayu Ramadhani, Yunita REZEKI, FITRI Sapruwan, Muhammad Sari, Putri Anggun Sulastri, Yati Suratno Suratno Syafei, M. Yani Taufik Hidayat Umi Narimawati Widya Asmara Wijayanto, Tri Ngudi Yahya, Adibah Yuan Badrianto