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PENGARUH BRAND IMAGE, E-SECURITY, DAN PERCEIVED RISK TERHADAP KEPUTUSAN PEMBELIAN DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PELANGGAN SHOPEE DI YOGYAKARTA): Permatasari, Mita; Udayana, IBN; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42110

Abstract

Penelitian ini bertujuan untuk menguji apakah brand image, e-security, dan perceived risk berpengaruh dalam keputusan pembelian dengan dimediasi e-trust pada pelanggan shopee di wilayah Yogyakarta. Penelitian ini mengambil sampel dari beberapa gen Z pengguna e-commerce shopee yang berada di wilayah Yogyakarta. Metode penentuan sampel adalah nonprobability sampling dengan menggunkan metode purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang dibagikan menggunakan google form. Jumlah kuesioner yang diolah sebanyak 152 kuesioner yang didapat dari rumus Hair yaitu indikator dikali 8. Data penelitian ini dianalisis menggunakan analisis regresi bergandan dan pengolahan ini dilakukan dengan menggunakan SPSS. Hasil penelitian ini menunjukan bahwa semua variabel independen secara bersama-sama berpengaruh terhadap variabel dependen.
Canva Training by Teaching Campus Students in Developing Digital Literacy Skills in Educational Environments Permatasari, Mita; Nurhayati, Nurhayati; Lasmi, Hardiyanti; Fujiastuti, Winarni; Hasanah, Niswayanti; Jumrah, Jumrah
Journal of Universal Community Empowerment Provision Vol. 4 No. 1 (2024): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v4i1.339

Abstract

Training in using the Canva application is one of the most important things in developing digital literacy skills in the educational environment because Canva as a technology-based application provides a learning space for every educator and student to carry out learning. The aim of this activity is to improve participants' abilities in creating learning media and educational posters using Canva. The method used in this training activity is qualitative through descriptive analysis techniques. The training was carried out by providing material and direct practice using the Canva application. This activity was attended by 66 participants who were educators and students from three schools in different locations. The research results showed that Canva training provided participants with a positive experience in developing their digital literacy skills. Participants expressed an increase in their deeper understanding of graphic design and creating visual learning materials after participating in this activity.