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Journal : jgeo

STRATEGI PEMASARAN PARIWISATA BERKELANJUTAN COMMUNITY-BASED TOURISM BERDASARKAN TOURISM AREA LIFE CYCLE (TALC) DI DESA WISATA TETEBATU, LOMBOK TIMUR Andrinata, Andrinata; sukmawati, sukmawati
Jurnal Geografi Vol 20 No 1 (2024): JURNAL GEOGRAFI
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jgeo.v20i1.16616

Abstract

Tetebatu Village is a Tourism Village that practices sustainable tourism through the implementation of Community-Based Tourism. The establishment of a Community-Based Tourism Tourism Village can be assessed using the Tourism Area Life Cycle (TALC) theory. To enhance tourism development, a marketing plan aligned with the different stages of the TALC theory can be used. The objective of this study is to ascertain and evaluate the status of Tetebatu Tourism Village using the TALC theory, and thereafter devise a suitable marketing strategy aligned with the various phases of the TALC model. This research employs a descriptive qualitative methodology, specifically focusing on investigating the life cycle of Tetebatu Village. The research utilizes primary data and secondary data as the types of data. The findings indicated that Tetebatu Village is currently in the developmental stage, marked by the growing participation of various stakeholders, including both the local community and the government. Considering the location of Tetebatu Tourism Village in TALC, the recommended marketing approach would involve implementing programming and promotion strategies. Additional marketing methods include implementing cost leadership by delivering reasonable prices, differentiating the tourism items being sold, and targeting certain segments.
PENGARUH PENDEKATAN SAINTIFIK BERBASIS OUTDOOR STUDY TERHADAP KEMAMPUAN BERPIKIR SPASIAL PESERTA DIDIK Manek, Agustinus Hale; Pamungkas, Bella Theo Tomi; Andrinata, Andrinata; Sunimbar, Sunimbar; Samin, Mikael
Jurnal Geografi Vol 21 No 1 (2025): JURNAL GEOGRAFI
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jgeo.v21i1.22301

Abstract

The scientific approach based on Outdoor Study provides an innovative alternative in geography learning by utilizing the environment as a direct learning resource. This study aims to determine the effect of the scientific approach based on Outdoor Study on students' spatial thinking skills. The research design used a quasi-experimental method with a pretest-posttest nonequivalent control group design. The subjects of the study were students of grade XI S.1 and XI S.2 at SMA Negeri 2 Kupang City. The instrument used was a spatial thinking ability test validated by experts. Data analysis used an independent sample t-test through SPSS 16.00 for Windows. The test results showed a Sig. (2-tailed) value of 0.000 which is smaller than 0.05, so it is concluded that there is a significant effect of the scientific approach based on Outdoor Study on students' spatial thinking skills. These findings indicate that geography learning through direct interaction with the surrounding environment can improve spatial thinking skills significantly.
STRATEGI PENGEMBANGAN KAWASAN WISATA ALAM MATA AIR PANAS RANA MASAK DI DESA GOLO NDELE KECAMATAN KOTA KOMBA KABUPATEN MANGGARAI TIMUR Ibes, Melania; Samin, Mikael; Andrinata, Andrinata
Jurnal Geografi Vol 21 No 2 (2025): JURNAL GEOGRAFI
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jgeo.v21i2.22443

Abstract

The still-rarely-known Rana Masak Hot Spring Natural Tourism Area is a problem in itself. Therefore, an appropriate strategy is needed in the development of the Rana Masak Natural Tourism Area. The method used is a Mixed method, with data collection techniques through observation, documentation, interviews and questionnaires. The results of the study show that the Rana Masak Hot Spring Natural Tourism Area has visual attractions including: hot springs at more than one point, golden yellow limestone rock formations, panoramic rice fields and rivers that soothe the eyes of tourists. Accessibility conditions are still inadequate because they still use dirt paths. The condition of the available amenities is only a park equipped with chairs in a state of disrepair. The strategy that must be implemented is to support an aggressive growth policy by using existing strengths to take advantage of existing opportunities and the development of the Rana Masak Hot Spring Natural Tourism Area is further optimized by strengthening the construction of facilities and accessibility as well as increasing promotion by collaborating with local influencers so that it can become a favorite and sustainable tourist destination.