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RuangGuru community as a reflection of future learning in time of COVID-19 Chinmi, Maichel; Marta, Rustono Farady; Jarata, Jesus Rafael Boado
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2900

An effort to educate the people of a nation is a glorious educational goal, where intelligence is not only intellectually but a deeper meaning of intelligence itself. COVID-19 period is a genuinely uplifting meaning of the education itself. RuangGuru, an education-based application, provides solutions for Indonesians with free online schools. The researchers would like to see the shifting of meaning for a community who has used this application during COVID-19. The theory of Social Actions Media Studies was used to see the change in meaning. We also used the reception analysis method by Stuart Hall to classify the interviews' results into three categories, pro, contra, or neutral. The results indicate a shift in meaning due to the interpretation process by RuangGuru community, which is also influenced by local culture, on transition and future education is perceived.

RuangGuru community as a reflection of future learning in time of COVID-19 Chinmi, Maichel; Marta, Rustono Farady; Jarata, Jesus Rafael Boado
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2900

An effort to educate the people of a nation is a glorious educational goal, where intelligence is not only intellectually but a deeper meaning of intelligence itself. COVID-19 period is a genuinely uplifting meaning of the education itself. RuangGuru, an education-based application, provides solutions for Indonesians with free online schools. The researchers would like to see the shifting of meaning for a community who has used this application during COVID-19. The theory of Social Actions Media Studies was used to see the change in meaning. We also used the reception analysis method by Stuart Hall to classify the interviews' results into three categories, pro, contra, or neutral. The results indicate a shift in meaning due to the interpretation process by RuangGuru community, which is also influenced by local culture, on transition and future education is perceived.

STEREOTIP DAN PRASANGKA KOMUNIKASI ANTAR PEMERAN FILM KOS-KOSAN DENGAN PESPEKTIF WACANA KRITIS MILLS Maria Borges, Serilio Verdial; Marta, Rustono Farady; Panggabean, Hana Rochani Gustasari; Briandana, Rizki; Chinmi, Maichel
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i2.7236

Visual media is a very popular communication media in society, with short films being particularly accessible and easily interpreted by viewers. This research aims to analyse a short film titled "Kos - Kosan", which address the issue of prejudice and stereotypes related to religious conflict, focusing on the subject-object position, author-reader positions depicted in the scenes shown. Using Sara Mills' Critical Discourse Analysis and a descriptive qualitative analysis method, this study seeks to describe the impact on women and explore the perspective and actions taken by viewers of the short film plot towards the object, women. This study found that the conflict that occurs is primarily due to misunderstandings in communication, where the subject directs the object toward an understanding that negative connotation. Similarly, viewers tend to perceive women in terms of immorality and promiscuity rather than discrimination and intolerance. One of the factors causing misunderstandings in communication between the actors of this short film is nonverbal communication, including facial expressions and body language, which often lead to misinterpretation.

Media Preneurship Study for The Dynamics Journalism in Indonesia Briandana, Rizki; Haris, Abdul; Marta, Rustono Farady; Chinmi, Maichel; Aliagan, Isiaka Zubair
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2635

Introduction: YouTube, is one of the most popular forms of new media platforms in Indonesia. The freedom of the people who can act as creators or spectators is a special attraction for the community, moreover the availability of many choices of content has increasingly made YouTube the mainstay of the best-selling entertainment media. The rise of television journalists using social media, especially YouTube, has made an appeal for studies to be carried out to analyze the dynamics which enables them to utilize their professional competencies as a mediapreneur.Methods: This study applied a qualitative approach. The method used was the case study approach with in-depth interview and observation as the data collection techniques. The informants for the interview were the television journalist in Jakarta. There were eight television journalists who were used as informants for this study.Findings: This study found that the presence of new technology in journalistic work practices has eroded professional values. This research reveals the recognition of the erosion of professional values due to the impact of new media, coupled with the interests of entrepreneurial journalists who act as content creators for their own economic interests. Therefore, one way that is able to perpetuate existence is the strengthening and sharpness of in-depth and intact journalism.Originality: This study has become a novelty since no previous studies in Indonesia which analyze the role of journalists as professionals and also as content creators in mediaprenership efforts in the digital era.

STRATEGI MEMBANGUN BRAND ENGAGEMENT IKLAN SIRUP MARJAN PADA FESTIVE SEASON Suryani, Ita; Marta, Rustono Farady; Chinmi, Maichel
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7895

PT Lasallefood Indonesia is a beverage-producing company, namely Marjan. This Ramadan moment was taken advantage of by Marjan Syrup to issue a new advertisement, released and premiered on February 25, 2023, on television. Carrying the theme "Baruna the Guardian of the Ocean". The aim to be achieved is how Marjan Syrup advertising strategy can take advantage of the 2023 Ramadhan festive season in building brand engagement with consumers. a qualitative approach with a case study research method is used or a single case study with the object of research namely discussing Marjan syrup advertisements. From problems raised, this concludes the success of the advertisement is related to brand engagement can be seen from the following five points: (1) Consistency comes before Ramadhan, (2) Presenting different versions of stories, (3) Out of the box advertising concepts (4) Products which are suitable for special moments and (5) viral effects.

Alih Inovasi Produksi Bersih Kulit Singkong dan Pemanfaatannya Menuju Ekonomi Hijau Nurhayati, Nurhayati; Marta, Rustono Farady; Dwijayanti, Risqi Inayah; Luahambowo, Melkisedek; Agustinus, Ferdinand; Chinmi, Maichel
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220235

Kulit singkong merupakan pembalut umbi songkong setelah kulit luar, bagian kulit luar tipis berwarna merah muda dan pada bagian dalamnya berwarna putih. Kulit singkong selalu dibuang kelingkungan dari UMKM Akopa. Tidak disadari bahwa kulit singkong terdapat kandungan karbon (C) sebesar 59,31%, hydrogen (H) sebesar 9,78%, oksigen (O) sebesar 28,74%, nitrogen (N) sebesar 2,06%, sulfur (S) sebesar 0,11% dan air (H2O) sebesar 11,4%. Berdasarkan kandungan dari kulit singkong diatas maka masih dapat dimanfaatkan menjadi produk olahan lain seperti makanan ringan yang memiliki nilai ekonomi yang tinggi, salah satunya yaitu menjadi kripik singkong. Memang terlihat sederhana apabila melihat proses pengolahan kulit singkong menjadi kripik salah satu penerapan ilmu produksi bersih dari pemanfaatan limbah singkong. Peserta selain dilatih membuat kripik singkong juga diberikan pengetahuan tentang kandungan kulit singkong serta cara menjaga kelestarian lingkungan. Hasil pelatihan yaitu diketahui nilai tambah ekonomi dari pengolahan kulit singkong menjadi kripik sebesar Rp 137.000,- dari 6 kg kulit singkong basah, rasa kripik singkong yang disukai adalah rasa pedas sebesar 52%. Meningkat pengetahuan peserta tentang kandungan sianida dalam kulit singkong sebesar 20% menjadi 80% dan mengetahui cara menghilangkan kandungan sianida kulit singkong sebesar 24% menjadi 76% dari jumlah peserta sebanyak 25 (dua puluh lima orang). UMKM sejatinya menigkatkan perekonomian dari masyarakat sekitar selain itu juga dapat meminimalisir sampah buangan (kulit singkong) untuk meningkatkan nilai tambah ekonomi hijau di Indonesia. _____________ Cassava skin is a dressing for cassava tubers after the outer skin, the thin outer skin is pink and the inside is white. Cassava skin is always thrown into the environment from UKM Akopa. Even though cassava peel still contains carbon (C) of 59.31%, hydrogen (H) of 9.78%, oxygen (O) of 28.74%, nitrogen (N) of 2.06%, sulfur (S) of 0.11% and water (H2O) of 11.4%. Based on the content of the cassava peel above, it can still be used to make other processed products such as snacks which have high economic value, one of which is cassava chips. The process of processing cassava peels into chips does seem simple, one of the applications of clean production science from the utilization of cassava waste. Apart from being trained in making cassava chips, participants were also given knowledge about the content of cassava peels and how to preserve the environment. The result of the training is that it is known that the economic added value of processing cassava skins into chips is Rp. 137,000.- from 6 kg of wet cassava skins, the preferred taste of cassava chips is spicy by 52%. Increasing participants' knowledge about the cyanide content in cassava peels by 20% to 80% and knowing how to remove the cyanide on cassava peels by 24% to 76% of the total number of participants of 25 (twenty five people). UMKM actually improve the economy of the surrounding community while also minimizing waste (cassava peels) to increase the added value of the green economy in Indonesia.

Ikatan Emosional Asertif dalam Narasi Film Ngeri-Ngeri Sedap dari Perspektif Trompenaars Hermanto, Febe Oriana; Marta, Rustono Farady; Panggabean, Hana; Chinmi, Maichel
Koneksi Vol. 7 No. 2 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i2.26250

Not many media products are able to reveal the other side of a particular ethnic identity and entity. However, the Horrific-Ngeri Sedap film manages to present the uniqueness of one of the tribes in Indonesia, namely the Batak tribe. The film directed by Dion Rajagukguk won seven awards at the 2022 Indonesian Journalist Film Festival (FFWI). Through this film, people are taught about the importance of maintaining emotional bonds in a family for the sake of the integrity of relationships. This study aims to see the role of the dimension of relational expression and assertive communication style using Tzvetan Todorov's narrative analysis method. The results of this study indicate that the affective and collectivism cultural dimensions dominate the Ngeri-Ngeri Sedap films which are at the same time cultural characteristics inherent in the lives of Indonesian people. In addition, the assertive communication style is still highlighted in this film even though the main character almost always uses an aggressive communication style. Tidak banyak produk media yang mampu membeberkan sisi lain dari identitas dan entitas suku tertentu. Namun Film Ngeri-Ngeri Sedap berhasil menyajikan keunikan dari salah satu suku di Indonesia, yaitu suku Batak. Film yang digarap oleh Dion Rajagukguk ini berhasil memborong tujuh penghargaan di Festival Film Wartawan Indonesia (FFWI) 2022. Melalui film ini, masyarakat diajarkan tentang pentingnya merawat ikatan emosional dalam sebuah keluarga demi keutuhan relasi. Penelitian ini bertujuan untuk melihat adanya peranan dimensi ekspresi relasi serta gaya komunikasi asertif dengan metode analisis naratif Tzvetan Todorov. Hasil penelitian ini menunjukkan bahwa dimensi budaya afektif dan kolektivisme mendominasi film Ngeri-Ngeri Sedap yang sekaligus merupakan ciri khas budaya yang melekat pada kehidupan masyarakat Indonesia. Selain itu, gaya komunikasi asertif tetap ditonjolkan dalam film ini sekalipun tokoh utama hampir selalu menggunakan gaya komunikasi agresif

Prioritas Media dan Terpaan Informasi Gagal Ginjal Akut pada Anak terhadap Tingkat Kecemasan Ibu Muda @MPASIBAYISEHAT Gustina, Fenti; Marta, Rustono Farady; Sarasati, Fitri; Chinmi, Maichel; Tjajadi, Octavia Putri; Wahyuddin
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 12 No 2 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v12i2.20508

Abstract (Bahasa Inggris) The study aimed to investigate the impact resulting from the prioritization of information and information exposure on cases of Acute Kidney Injury in Children, specifically examining the level of anxiety among young mothers who follow the Instagram account @mpasibayisehat. This research uses three theories, that is Agenda Setting Theory for variable X1 of prioritization of information; Cultivation Theory for variable X2 of information exposure; and Anxiety and Uncertainty Management Theory for variable Y of level of anxiety. The coefficient analysis results reveal that factor X1 yielded a t-value of 5.350, while variable X2 showed a t-value of 2.729. Additionally, the ANOVA table indicates that the calculated F-value is 219.652. This suggests a significant impact between each independent factor and the dependent factor. Furthermore, collectively, the independent factors also have a significant impact on the dependent variable. In this context, considering the coefficient of determination, the influence of variable X on Y can be measured at a substantial 81.5%. These findings illustrate that the observed influence falls into the category of very high impact. Keywords: Acute Renal Failure, Anxiety Level, Information Priority, Information Exposure, Young Mother

Eksistensialisme Sartre dalam Perbedaan Pengalaman Bekerja di Rumah dengan Cafe Bagi Kopi Muthmainah, Syifa Salmah; Fadhilla, Deva Naufal; Marta, Rustono Farady; Lumampauw, Andreas; Chinmi, Maichel
MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi Vol 10 No 1 (2025): Juni
Publisher : Fakultas Dakwah UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/mauizoh.v10i1.123

Penelitian ini membahas perbedaan pengalaman pekerja yang memilih antara Work From Home (WFH) dan Work From Cafe (WFC) dalam perspektif eksistensialisme Jean-Paul Sartre. Studi ini menemukan bahwa pilihan lokasi kerja tidak hanya memiliki implikasi praktis tetapi juga mempengaruhi aspek eksistensial pekerja, termasuk kebebasan, tanggung jawab, dan makna kerja. WFH memberikan fleksibilitas tetapi dapat menyebabkan isolasi sosial, sementara WFC menawarkan interaksi sosial yang lebih aktif tetapi memiliki tantangan tersendiri terkait gangguan lingkungan. Model kerja hybrid menjadi solusi yang semakin populer karena menggabungkan manfaat dari kedua pendekatan ini. Temuan ini dapat membantu organisasi dalam merancang kebijakan kerja yang lebih inklusif dan berorientasi pada kesejahteraan pekerja.

TELAAH CITRA TOMORO COFFEE ATAS TEMUAN KECOA DI MINUMAN MELALUI BINGKAI TIGA BERITA DARING Agustinus, Ferdinand; Marta, Rustono Farady; Tjajadi, Octavia Putri; Lumampauw, Andreas; Chinmi, Maichel
Indonesian Journal of Digital Public Relations (IJDPR) Vol 4 No 1 (2025): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v4i1.9054

Peristiwa yang diunggah ke media sosial mengenai kecoa yang ditemukan di cangkir minuman Tomoro Coffee oleh akun X @Katapalindrom menjadi buah bibir warganet. Kasus ini mencuri berbagai atensi publik akibat berbagai spekulasi muncul dan membawa citra Tomoro Coffee buah bibir perbincangan Warganet hingga akhirnya mencuat ke berbagai pemberitaan, beberapa diantaranya: Suara.com, Jawa Pos dan VOI.ID. Penelitian ini bertujuan untuk mengetahui cara ketiga media tersebut melakukan konstruksi pemberitaan terkait unggahan temuan kecoa di dalam cangkir minuman oleh akun X @Katapalindrom. Analisis yang digunakan merupakan model Pan & Kosicki, serta menggunakan Teori Pengelolaan Impresi dalam menelaah objek penelitian. Hasil penelitian tersebut menjabarkan bahwa: 1). Sintaksis, di mana ketiga media tersebut menjabarkan beragam komentar serupa dari berbagai komentar warganet, penggunaan lead pada Suara.com dan Jawa Pos memberikan atensi besar terhadap dinamika yang timbul; 2). Skrip, dalam hal ini ketiga media tersebut memberikan pemaparan yang baik mengenai 5W+1H dalam menyajikan peristiwa berdasarkan fakta di tempat kejadian; 3). Tematik, pada bagian ini menjabarkan keterhubungan antara kalimat satu dengan kalimat lainnya; 4). Retoris, dari ketiga media tersebut sama-sama menggunakan unsur leksikon seperti atensi publik dalam menjabarkan fenomena yang menegaskan kasus tersebut dengan bingkai subjektif baik Suara.com maupun Jawa Pos, berbeda dengan VOI.ID yang memaparkan peristiwa sebagaimana diceritakan.

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