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All Journal International Conference on Law, Business and Governance (ICon-LBG) JURNAL PERSPEKTIF BISNIS Journal of Business Administration (JBA) Proceedings of The International Conference on Social and Islamic Studies
Dian Pane
Politeknik Negeri Ujung Pandang
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Journal of Business Administration (JBA)

 1 
PERANAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN PADA PT SEMEN TONASA Sumatriani Sumatriani; Dian Pane; Nurhasana Kamaruddin
Journal of Business Administration (JBA) Vol 1, No 1 (2021): Juni 2021
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.865 KB) | DOI: 10.31963/jba.v1i1.2677

Abstract

Penelitian ini dilakukan pada masyarakat sekitar pabrik PT Semen Tonasa, yakni Desa Biring Ere, Kecamatan Bungoro, Kabupaten Pangkajene dan Kepulauan yang dipilih dengan menggunakan teknik purposive sampling sehingga menghasilkan sampel sebanyak 97 responden. Permasalahan pada penelitian ini yakni kegiatan operasional pabrik dan truk perusahaan mengeluarkan debu yang beterbangan di udara dan menempel di rumah-rumah masyarakat, sehingga hal tersebut mengotori lingkungan dan menyebabkan pencemaran udara dan dapat berdampak buruk pada kesehatan seperti penyakit pernafasan. Selain itu, aksi unjuk rasa pada Oktober 2019 silam merupakan bentuk kekecewaan masyarakat yang tuntutannya ketika audiensi belum ditanggapi. Karena itu, penelitian ini bertujuan untuk, 1) mengetahui persepsi masyarakat terhadap implementasi corporate social responsibility pada PT Semen Tonasa; 2) mengetahui persepsi masyarakat terhadap reputasi perusahaan pada PT Semen Tonasa; 3) mengetahui pengaruh implementasi corporate social responsibility terhadap reputasi perusahaan pada PT Semen Tonasa. Pengumpulan data dilakukan dengan kuesioner yang valid dan reliabel. Hasil analisis statistik deskriptif diperoleh bahwa nilai variabel implementasi corporate social responsibility sebesar 4,06 dan reputasi perusahaan sebesar 4,01 yang masing-masing berada pada kategori baik. Hasil analisis statistik inferensial menunjukkan bahwa implementasi corporate social responsibility berpengaruh signifikan dan positif terhadap reputasi perusahaan pada PT. Semen Tonasa.
PENGARUH GREEN MARKETING TERHADAP MINAT BELI PRODUK AVOSKIN (STUDI KASUS PADA FOLLOWERS AKUN TWITTER @AVOSKINBEAUTY) Irma Sari Gani; Dian Pane; Farida Amansyah
Journal of Business Administration (JBA) Vol 2, No 2 (2022): Desember 2022
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v2i2.3776

Abstract

This research was conducted on followers of @avoskinbeauty twitter account. This research aimed to find out the effect of green marketing on buying interest in Avoskin products on the followers of @avoskinbeauty twitter account. The type of research used was associative research. Sampling technique used was stratified purposive sampling. Data collection techniques were carried out using questionnaires distributed to 100 followers of @avoskinbeauty twitter account. The data obtained were analyzed using simple linear regression analysis, coefficient of determination and t-test with the help of SPSS 25.0 program. The results of this research indicated that green marketing had a positive and significant effect on buying interest in Avoskin products on followers of @avoskinbeauty twitter account. Green marketing contributes 28.3% in influencing the buying interest of followers of the @avoskinbeauty twitter account towards Avoskin products.
PENGARUH CELEBERITY ENDORSER TERHADAP BUYING DECISION PRODUK MS GLOW PADA MAHASISWI POLITEKNIK NEGERI UJUNG PANDANG Nuraliyah Azizah Harfa; Dian Pane; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 1 (2023): Juni 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i1.4208

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Persepsi Mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser pada produk MS Glow, 2) buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang, 3) pengaruh celebrity endorser terhadap buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang. Teknik penarikan sampel yang digunakan adalah teknik stratified purposive sampling. Adapun teknik pengumpulan data yang digunakan yaitu penyebaran kuesioner dan wawancara. Analisis data yang digunakan yaitu analisis kuantitatif dengan menggunakan tiga analisis yaitu analisis regresi linier sederhana, koefisien determinasi (R2), dan uji hipotesis (uji T). Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan bahwa: (1) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser berada pada kategori “baik”. (2) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap buying decision produk MS Glow berada pada kategori baik. (3) Celebrity endorser berpengaruh signifikan terhadap buying decision produk MS Glow pada Mahasiswi Politeknik Negeri Ujung Pandang dengan berkontribusi sebesar 28,3%.
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.
Co-Authors Ahmadi Usman Baroroh Lestari Farida Amansyah Irma Sari Gani Maulana Tri Adi Nuraliyah Azizah Harfa Nurhasana Kamaruddin Sumatriani, Sumatriani Syahriah Sari Wahyuni Amin