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Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta Palova, Vendra; Achmad, Ardan; Sungkono, Nono
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta. Teori yang digunakan teori media sosial dan model attention, interest, desire, action (AIDA). Metode penelitian survei dengan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatif. Populasi penelitian yakni komunitas Backpacker Jakarta. Sampel penelitian sebanyak 255 komunitas dengan teknik pengambilan sampelnya purposive sampling. Data dikumpulkan melalui kuesioner dan metode analisis data menggunakan regresi linear sederhana. Hasil temuan penelitian menunjukkan terdapat pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta yang signifikan dengan besarnya pengaruh termasuk kategori pengaruh kuat, artinya bahwa semakin meningkatnya penggunaan Instagram Hastag Local Pride Indonesia maka akan semakin meningkat minat beli Komunitas Backpacker Jakarta. Dari hasil koefisien determinasi, diketahui besarnya persentase minat beli Komunitas Backpacker Jakarta setelah dipengaruhi Penggunaan Instagram Hastag Local Pride Indonesia sebesar 57% dan sisanya 43,0% dipengaruhi faktor-faktor lain yang tidak diteliti, seperti iklan di website, iklan di Facebook, dan word of mouth.
Teknik Dasar Public Speaking dan Penyusunian Materi Presentasi pada Pengelola RPTRA di Jakarta Dewi, Yuni Retna; Sungkono, Nono; Hamsinah, Hamsinah; Ridwan, Widyarini
Jurnal Pustaka Dianmas Vol 5, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v5i2.6493

Abstract

The objective of this community service activity is to equip participants with basic public speaking techniques, confidence, and presentation skills in front of an audience. Participants in this community service consist of RPTRA management staff in Jakarta in accordance with the given theme. The activity was conducted from morning to afternoon and included public speaking lessons, practical exercises/role plays, follow-up plans, and pre-tests to evaluate and provide feedback to each participant. The results of this community service programme showed that participants were able to speak in public, although generally not in a systematic manner. Therefore, an evaluation was conducted based on the pre-test through several questions prepared by the team of instructors. Through this programme, participants were able to maximise their abilities, and it is hoped that this public speaking training programme can be developed further in the future to achieve the goal of building confidence. Thus, it can be concluded that public speaking training can improve participants' knowledge and presentation skills, which in turn can boost their confidence when presenting in public.