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All Journal Jurnal Ilmu Komunikasi Isamic Communication Journal JRK (Jurnal Riset Komunikasi) Jurnal Pendidikan : Riset dan Konseptual Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Komunikasi Indonesia
Haekal Fajri Amrullah
Universitas Mercu Buana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMASI PEMASARAN MENGGUNAKAN MEDIA BARU PADA ERA NORMAL BARU (STUDI KASUS FACEBOOK MARKETING BRAND ZHFRN) Haekal Fajri Amrullah; Ridho Azlam Ambo Asse; Rahmadya Putra Nugraha
Jurnal Riset Komunikasi Vol 12, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v12i1.11593

Abstract

Dampak kebijakan pemerintah dalam menanggulangi penyebaran virus Covid 19 berimplikasi pada sektor ekonomi makro dan mikro hingga level UMKM. Salah satu Brand lokal industri rumahan ZHFRN sukses berdiri dan bertahan selama pembatasan sosial tersebut dengan menggunakan facebook marketing. Penelitian bersifat kualitatif dengan metode studi kasus. Bertujuan untuk menganalisa bentuk strategi pemasaran menggunakan facebook selama masa pandemi covid 19. Peneliti melakukan eksplorasi terhadap strategi dan perangkat aktivitas pemasaran menggunakan wawancara mendalam kepada pemilik usaha serta pembuat konten facebook ZHFRN. Hasil penelitian menyebutkan bahwa pemetaan segmentasi berfungsi sebagai pembagi kategori setiap jenis produk sebelum dikampanyekan dengan iklan berbayar facebook pada beberapa indikator kelompok konsumen (facebook ads). Kemampuan Targeting ideal akan dibutuhkan dalam mengoptimasikan himpunan data facebook dengan kategori targeting konten produk yang akan di kampanyekan secara berbayar. Sedangkan aspek Positioning di implementasikan pada pengisian data profil fanpage brand dan bahan pembuatan konten agar representatif dengan positioning brand. Bauran pemasaran Product, Price, Place, dan Promotion (4P) diakomodir oleh facebook dalam implementasinya. UMKM baru yang merintis usaha seperti ZHFRN cukup mengimplementasikan facebook fanpage dengan mengandalkan kampanye iklan berbayar secara tepat sasaran, aktif membuat konten dan merespon pertanyaan konsumen.
Aktivitas Public Relations Dalam Transformasi Basis Kerja Secara Digital di Era Pandemi Covid-19 Haekal Fajri Amrullah; Nur Alfiyyah
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 10, No 3 (2021): November 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v10i3.14448

Abstract

Pada era Pandemi Covid-19, teknologi telekomunikasi kini menjadi penunjang utama agar operasional perusahaan atau instansi dapat berjalan. Imogen Public Relations menyadari bahwa pentingnya media digital dan fasilitas virtual dalam menjalankan aktivitasnya terutama aktivitas Public Relations. Tujuan dari penelitian ini adalah untuk mengetahui aktivitas Public Relations dalam transformasi basis kerja secara digital di era pandemi Covid-19. Digital Public Relations atau Cyber Public Relations merupakan konsep yang menjelaskan pemanfaatan media internet bagi praktisi PR dalam melaksanakan peran, tugas dan praktik, ataupun aktivitas kehumasan perusahaan maupun instansinya. Digital Public Relations sama hal nya dengan Electronic Public Relations (E-PR) dapat diartikan sebagai berikut. E adalah electronic. P adalah public. R adalah relations. Paradigma penelitian ini menggunakan paradigma postpositivistik. Pendekatan penelitian kualitatif dengan metode penelitian deskriptif. Teknik pengumpulan data primer yaitu wawancara terstruktur dan data sekunder dengan dokumentasi. Hasil penelitian ini menunjukkan bahwa transformasi basis kerja yang terjadi adalah perubahan sebuah penanganan pekerjaan dengan memanfaatkan fasilitas digital yang ada, Imogen Public Relations lebih mementingkan management operasional dalam hal pesan maupun materi yang disajikan dan tampilan virtual yang menarik agar tetap menciptakan kenyamanan stakeholders untuk menjalankan aktivitas secara virtual dengan mengedepankan tercapainya citra yang baik bagi perusahaan.
Manajemen Komunikasi Kepala Sekolah dalam Meningkatkan Motivasi Kinerja Guru di SDIT Izzati Depok Haekal Fajri Amrullah; Maemunah Sa'diyah; Abdul Hayyie Al Kattani
Jurnal Pendidikan : Riset dan Konseptual Vol 6 No 3 (2022): Volume 6, Nomor 3, Juli 2022
Publisher : Lembaga Penelitian dan Pengabdian Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.351 KB) | DOI: 10.28926/riset_konseptual.v6i3.536

Abstract

Manajemen komunikasi merupakan hal yang penting untuk dilaksanakan dalam sebuah lembaga pendidikan terutama oleh kepala sekolah dalam memberikan motivasi kepada guru-guru dalam meningktkan kinerja. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana kepala sekoah SDIT Izzati Depok melaksanakan manajemen komunikasi dalam meningkatkan kinerja guru. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teknik pencarian data dengan wawancara mendalam. Hasil penelitian ini adalah kepala sekolah SDIT Izzati Depok manjalankan manajemen komunikasi dengan tahapan-tahapan seperti perencanaan menyiapkan pesan motivasi dalam setiap kegiatan. Pengorganisasian memanfaatkan sumber daya dalam menjalankan komunikasi. Pelaksanaan komunikasi dijalankan dengan mempraktikan semua perencanaan dan memilih media komunikasi yang tepat. Terkahir pengawasan adanya supervisi yang dijalankan sekaligus mengevaluasi komunikasi yang dijalankan.
Pengungkapan Diri dan Manajemen Privasi Komunikasi Pasien Covid-19 Andi Pajolloi Bate; Haekal Fajri Amrullah
Jurnal ILMU KOMUNIKASI Vol. 19 No. 2 (2022)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v19i2, Desember.4382

Abstract

This study elaborates communication privacy management (CPM) theory in describing the privacy management of Covid-19 patients. This research uses  case study method.  The results show that informants who are worried about isolation and social stigma consider their status as a Covid-19 patient as personal information. Meanwhile, those who has the intention to participate in stopping the spread of Covid-19 consider their status as public information, so disclosure is necessary. Social media is considered as an appropriate means of disclosure because the patients get virtual support, minimal boundary turbulence, and the presence of healthy discussions about Covid-19 within it.
Hashtag Activism and Football Tragedy Commemoration: Social Network Analysis In the #100harikanjuruhan Hashtag on Twitter Bate, Andi Pajolloi; Amrullah, Haekal Fajri
Jurnal Komunikasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the role of hashtag activism and the 100-day commemoration of the Kanjuruhan tragedy in shaping the structure and dynamics of social relationships on Twitter. The study utilizes social network analysis (SNA) to analyze the social network around the #100harikanjuruhan (100 Days of Kanjuruhan) hashtag and visualize the network model formed through centrality measurements to identify influential accounts in conversations related to the hashtag. The study found that the formed network structure indicates relatively distant actor distances with low connectivity and one-way ties, as well as centralized power with an insignificant distribution. Furthermore, In the social network formed, actors with high degree, betweenness, and eigenvector centralities do not necessarily have high closeness centrality with all other actors in the network. This shows that in a large network, actors with many connections and high levels of intermediation may not necessarily be able to reach all actors quickly, contributing to the limited resonance of this #100HariKanjuruhan movement on Twitter.
Dramatization of Children's Fantasy Messages in Dieng Hair in Digital Media Marwan Mahmudi; Haekal Fajri Amrullah; Nono Sungkono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.4000

Abstract

This study explains how digital media dramatizes fantasy messages about children with dreadlocks in Dieng. The purpose of this study is to explore the meaning of fantasy messages as a result of dramatization by digital media for children with dreadlocks in Dieng. This study departs from the fantasy theme concept that the content of the message is dramatized to trigger a fantasy chain, such as jokes, analogies, word games, stories, and so on Digital media. Data collection techniques with documentation looking for news in digital media. The results of the research from the Syntax category, the four media showed that Dieng dreadlocks were special children, with unique and fashionable looks. The Script category is said to be privileged not a curse, asking for a different suit than usual. The Thematic category is phrased with the ruwatan ceremony as 'returning a deposit. The Rhetoric category reveals the presence of officials and community leaders to strengthen the dramatization of cultural/traditional phenomena in the news frame. The conclusions and suggestions of the research that the influence of ideology, interests, and editorial policies imply that news is not as subjective as the general view.
BRIDGING CULTURES: INTERCULTURAL COMMUNICATION IN PUBLIC RELATIONS FOR JAKARTA PRACTITIONERS Irmulansati Tomohardjo; Mokhtarrudin Ahmad; Haekal Fajri Amrullah
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2598

Abstract

This research aims to describe how public relations practitioners apply intercultural communication competence, who have worked in government institutions, mass media, hospitality, and other organizations with a diversity of ethnic and cultural members, and also should have specific competence to solve their problem communication in all daily activities. This research is based on an intercultural communication perspective, and interpersonal competence of public relations, with the research method being a case study, interviewing technique for gathering data, and qualitative descriptive analysis.Five key informants invited with different background organizations described that they have worked in public relations functions and follow the mechanism of intercultural communication competencies, such as motivation to communicate, sufficient knowledge of culture, appropriate communication skills, sensitivity, and character. The research result describes five competencies that have applied in their professional communication activities,  especially building good relationships, mapping cultural background, having a high motivation to communicate with others, practicing relevant communication when they encounter several difficulties, then always trying to understand the psychology of others when they start to communicate, in formal or informal situation. Then, in the process of anticipating so as not to experience frustration or culture shock with communication partners from different cultures, the speakers also made adaptations, making relevant adjustments, based on the current situation, in the form of speaking in general, discussing local products, discussing the latest issues. and optimize social media. It becomes a medium to reduce the inconvenience of communicating due to differences in culture and background.
Pro-Palestinian netizen cyber activism through the Julid Fi Sabilillah movement on Instagram Amrullah, Haekal Fajri; Bate, Andi Pajolloi; Briandana, Rizki
Islamic Communication Journal Vol. 9 No. 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2024.9.2.22395

Abstract

This study investigates the Julid Fi Sabilillah movement, a pro-Palestinian cyber activism initiative on Instagram formed by Indonesian netizens in response to the Al-Aqsa Hurricane attack by Israel. The emergence of a social movement on social media called Julid Fi Sabilillah became a mutually supportive virtual community that was formed to fight Israeli propaganda and its supporters on social media by trolling, cursing, and terrorizing the social media accounts of Israeli supporters. This research aims to find out and analyze how Julid Fi Sabilillah's activism on Instagram social media creates propaganda and mental attacks and creates negative issues for Israeli supporters on social media. Using a qualitative approach and case study method, this research revealed that the Julid Fi Sabilillah movement successfully countered the narrative supporting Israel on Instagram. Findings reveal that the movement has effectively disrupted pro-Israel accounts, causing psychological distress among supporters and amplifying global awareness of Palestine's plight. This digital activism highlights the potential of social media in uniting global efforts toward political and humanitarian causes. ***** Penelitian ini menyelidiki gerakan "Julid Fi Sabilillah", sebuah inisiatif aktivisme siber pro-Palestina di Instagram yang dibentuk oleh warganet Indonesia sebagai respons terhadap serangan Badai Al-Aqsa oleh Israel. Munculnya gerakan sosial di media sosial yang bernama Julid Fi Sabilillah menjadi komunitas virtual yang saling mendukung yang terbentuk karena adanya tujuan melawan propaganda Israel dan pendukungnya di media sosial dengan cara trolling menghujat dan meneror akun media sosial pendukung Israel. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana aktivitisme Julid Fi Sabilillah di media sosial Instagram dalam membuat propaganda, menyerang mental dan membuat isu negatif bagi pendukung Israel di media sosial. Dengan pendekatan Kualilatif dan metode studi kasus penelitian ini mengungkap bahwa gerakan Julid Fi Sabilillah berhasil melawan narasi pendukung Israel di Instagram. Hasil penelitian menunjukkan bahwa gerakan tersebut telah secara efektif mengacaukan akun-akun pro-Israel, menyebabkan tekanan psikologis di antara para pendukung dan meningkatkan kesadaran global akan penderitaan Palestina. Aktivisme digital ini menyoroti potensi media sosial dalam menyatukan upaya global menuju tujuan politik dan kemanusiaan.
Construction of Self-Identity of Baduy Muslim Residents on Social Media Amrullah, Haekal Fajri; Bate, Andi Pajolloi; Mahmudi, Marwan; Sungkono, Nono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4452

Abstract

The phenomenon of religious conversion becomes interesting when the Baduy tribe, known as a tribe that holds fast to its customs and beliefs, converts or converts to Islam. The discussion of self-identity becomes even more unique and interesting when a Muslim Baduy citizen still uses the Baduy identity to show their identity, one of which is through social media. Social media functions as a means for users to place themselves in the framework they want, easily establish relationships, increase insight, form, express and display their identity. Identity is a picture of the cultural, social, relational, and individual self. The purpose of this study is to examine how Muslim Baduy citizens construct their identities on Instagram social media. This study uses a qualitative approach with a case study method. Through data collection techniques through interviews conducted with Muslim Baduy citizens who have used Instagram social media. The results of the study show that the self-identity shown by Muslim Baduy citizens on social media is generally like ordinary citizens. The Baduy identity that is attached to them cannot be easily removed, even though their lives are modern. The existence of social media is used to provide an explanation that they want to be known as Muslims only, no longer called Baduy Mualaf.
Co-Authors Abdul Hayyie Al Kattani Andi Pajolloi Bate Irmulansati Tomohardjo Maemunah Sa'diyah Marwan Mahmudi Mokhtarrudin Ahmad Nono Sungkono Nur Alfiyyah Rahmadya Putra Nugraha Ridho Azlam Ambo Asse Rizki Briandana Sungkono, Nono