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All Journal Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Travel, Hospitality and Events
Mashita, Azra
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pengaruh Entrepreneurial Marketing dan Network Relationship Terhadap Kinerja Usaha Mikro Kecil dan Menengah (UMKM) Bidang Kuliner di Kota Jakarta Selatan Mashita, Azra; Muchtar, Fatimah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.152 KB) | DOI: 10.36418/syntax-literate.v6i11.1742

Abstract

Usaha mikro, kecil dan menengah (UMKM) memiliki peran penting dan strategis dalam pembangunan ekonomi nasional dan dinilai mampu menjadi tulang punggung pertumbuhan ekonomi. Persaingan pada lingkungan yang kompetitif dan keadaan yang terus berubah menjadi tantangan bagi UMKM. Untuk dapat terus bertahan dan tumbuh dalam segala tantangan yang selalu terjadi adalah dengan meningkatkan kinerja. Entreprenerial marketing dan network relationship dinilai menj adi dua faktor utama yang memengaruhi kinerja UMKM. Tujuan penelitian ini dilakukan untuk mengetahui bagaimana pengaruh kedua variabel tersebut terhadap kinerja UMKM. Penelitian ini mengunakan pendekatan kuantitatif yang data nya bersumber pada kuesioner dari 150 pelaku UMKM kuliner di Jakarta Selatan. Penelitian ini menemukan bahwa entrepreneurial marketing dan network relationship memengaruhi kinerja UMKM baik secara parsial maupun simultan
Analysis of Gunung Api Purba Nglanggeran Tourist Destination on Tourist Satisfaction Nurhidayati, Hindun; Mashita, Azra; Sahra, Zagita; Reihani, Pradisha; Gunadi, I Made Adhi
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.464

Abstract

Purpose: This study aims to analyze what factors influence tourist satisfaction in tourist destination Gunung Api Purba Nglanggeran. Research methods: This is a quantitative research with simple linear regression analysis, and the use of SPSS 23 in processing data. The data collected using google form with 70 respondents from tourists who visited Gunung Api Purba Nglanggeran. Results and discussion: The findings of this study indicate that tourist destinations influence the tourist satisfaction positively. Meanwhile, this study finds that amenity and accessibility in tourist destinations need to be improved. Implication: This research was conducted to provide developments in the Gunung Api Purba Nglanggeran. This research suggests that this destination should further improve existing amenities and accessibility to increase visitor satisfaction.
Co-Authors Gunadi, I Made Adhi Muchtar, Fatimah Nurhidayati, Hindun Reihani, Pradisha Sahra, Zagita