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All Journal Journal of halal product and research (JHPR) Jurnal Bakti Untuk Negeri
Soleh, Mochammad
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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PENINGKATAN KEBERDAYAAN PELAKU UMK DI BALIKPAPAN DALAM BRANDING PRODUK HALAL GUNA MENDAPATKAN UNIQUE SELLING PROPORTITION Rahem, Abdul; Prayoga, Adistiar; Soleh, Mochammad; Ekowati, Juni; Naufal, Adam Mochammad; Abdul Jabbar, Davano Al Raffi; Yaqin, Ainul
Jurnal Bakti untuk Negeri Vol 5 No 1 (2025): Jurnal Bakti Untuk Negeri
Publisher : Sekolah Tinggi Ilmu Kesehatan ISFI Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36387/hmnyhr36

Abstract

The empowerment of micro and small-sized enterprises (MSEs’) is essential to promoting an inclusive and sustainable economy. One approach is to develop an unique selling proposition for MSEs' products. The aim of the community services, (1) providing counselling related to the Halal Product Assurance System (SJPH) for MSEs; (2) providing counselling on the use of digital technology; and (3) providing consultation and facilitation related to halal certification, business legality, and businesses digitalization. The trend of halal certification registration in Balikpapan from 2019-2024 showed good growth, although it was not as important as the number of food and beverages MSEs in Balikpapan City. In this sense, the Universitas Airlangga team chose MSE actors from six sub-districts in Balikpapan City as the focus of this activities. The evaluation approach was carried out using outputs. In addition to documenting internal and external community services, the empowerment of business actors was measured. The Wilcoxon Signed Rank Test was used to determine the results. It is reasonable to assume that the counselling was effective. This activity is designed to empower MSEs’ and serve as a model for speeding halal certification while also establishing an inclusive and sustainable community-based economy (SDGs 8, 11, and 17).
Toward the future of the halal industry: exploring perceptions and halal awareness among poultry slaughterhouse business practitioners Hikmah, Lailatul; Pertiwi, Tanza Dona; Cholil, Muhammad; Susanto, Arva Athallah; Soleh, Mochammad; Widiastuti, Tika
Journal of Halal Product and Research (JHPR) Vol. 8 No. 1 (2025): Advancing the Halal Industry: Innovation, Sustainability, and Global Impact
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhpr.vol.8-issue.1.75-89

Abstract

The halal industry has become an integral part of the global economic structure, especially in countries with a majority Muslim population. In Indonesia, significant potential is evident, particularly in the halal food business, both domestically and internationally. However, to foster it, a sustainable halal supply chain requires confirmation or assurance of product halalness. However, this also poses challenges related to awareness and perceptions of halal among business operators, making finding solutions crucial. This research employs a qualitative approach through observation, interviews, and data collection documentation. Research findings indicate that business operators' perceptions and awareness are still limited; thus, there is no impetus to obtain halal certification. Moreover, the results show that business operators face barriers related to halal certification, particularly concerning costs and insufficient socialisation received, leading to a lack of awareness of the necessity of halal certification. However, for already certified halal business operators, such accreditation is considered a good product brand image, supports business sustainability, and opens up new opportunities. Practitioners and academics also concur, identifying costs and socialisation as field constraints. This research focuses on overcoming cost and administrative difficulties, reviewing legislation, and implementing socialization efforts that should reach all business operators. The government and halal centers expect this research to serve as a reference to achieve the future goals of the halal industry in Indonesia. Keywords: Halal Industry, Perceptions, Halal Awareness, Cutting Household Entrepreneurs, Halal Certified
Co-Authors Abdul Jabbar, Davano Al Raffi Abdul Rahem, Abdul Ainul Yaqin Cholil, Muhammad Hikmah, Lailatul Juni Ekowati Naufal, Adam Mochammad Pertiwi, Tanza Dona Prayoga, Adistiar Susanto, Arva Athallah Tika Widiastuti