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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi PESHUM Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Rakhmad Saiful Ramadhani
Unknown Affiliation
Humanities Computer Science & IT Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Identitas Islam Indonesia melalui Strategi Branding Humas Museum Islam Indonesia K. H Hasyim Asy’ari Jombang Lungita Elok Iktikafia; Rakhmad Saiful Ramadhani; Fatihatul Lailiyah
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1101

Abstract

This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.
Strategi Branding Organisasi PSHT Ranting Gondang dalam Membangun Citra Positif di Masyarakat untuk Meningkatkan Kepercayaan dan Partisipasi Aktif Anggota Hanifah Puspita Dewi; Rakhmad Saiful Ramadhani; Moch. Ichdah Asyarin Hayau Lailin
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1534

Abstract

Culture in Indonesia is not just a story in the past, but an effort to understand how to know aspects of life. Such as values, beliefs, arts, morals, customs, science, technology, and ways of life that have evolved or influenced each other in history, then One of them is through the traditional martial arts culture of pencak silat is a martial art originating from Indonesia, not only martial arts but a rich and multidimensional cultural heritage that has close ties in the culture of society. Pencak silat Persaudaraan Setia Hati Terate (PSHT) is the largest pencak silat organization in Indonesia which has the goal of forming noble people, knowing right from wrong, and being pious to God Almighty. PSHT is PSHT is one of the pencak silat founded by Ki Hajar Harjo Oetomo in Madiun City, East Java in 1922. This study uses a qualitative research type with a qualitative descriptive approach. It aims to understand in depth the branding strategy of PSHT Ranting Gondang in building a positive image in the community and member solidarity, with Data Collection techniques: In-depth interviews, participatory observation, document analysis. The results of the research on the Branding Strategy of PSHT Gondang Branch in Building a Positive Image in the community can be understood in its active role in educating, directing members in a positive direction, and not only its role, PSHT has a primary function in the community in changing the image into a long-term reputation for the future of PSHT Gondang Branch. The community also contributed a lot of energy and thought to confirm that the branding strategy implemented by PSHT Gondang Branch has effectively integrated various elements (noble values and ethics, internal cultural values, vision and mission, real social behavior and actions.
ANALISIS WACANA ”KEPANTASAN BERSIKAP” DALAM STAND UP COMEDY PANDJI PRAGIWAKSONO Altin Muntiara Sari; Rakhmad Saiful Ramadhani; Fatihatul Lailiyah
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 2 No 2 (2021): Volume 2 nomor 2 Desember 2021
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

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Abstract

Nowadays everyone is free to have an opinion, the existence of social media adds to the potential for freedom of opinion. No wonder there are more and more cases of offense, this is due to the appropriateness of attitude. Appropriate behavior is an attempt to minimize actions/speech that have the potential to offend individuals/groups. One of the impacts of the appropriateness of attitude is the change in the term crazy to people with mental disorders (ODGJ), disability is refined into disability. Appropriate behavior can be applied in Indonesia considering the friendly Indonesian people, but this sometimes clashes with comedy because sometimes comedians make comedy by ignoring the appropriateness of behavior. One of them was Pandji Pragiwaksono who violated the appropriateness of attitude. In the video Stand Up Comedy "Pragiwaksono" entitled "Pandji and Cicak Ninja". Pandji discusses the theme of animals that he hates, the animal in question is a cat. In his material, Pandji called the cat a petty animal. As a result Pandji was bullied by netizens. The purpose of this study was to find out how the discourse analysis of "appropriate behavior" in Pandji Pragiwaksono's Stand Up Comedy. The author uses the Discourse Analysis of Teun A. Van Dijk as an analytical knife. The research method used is descriptive qualitative. This research analyzes the elements of the text structure (micro structure, superstructure, macro structure), social cognition, and social context. The results of this study are materials produced in comedy discourse through the process of observing the cat phenomenon, which is relevant in society. The occurrence of violations of appropriate behavior in Stand Up Comedy is due to negligence regarding one of the material discussed. Whereas in comedy, diction is needed that does not heed the appropriateness of acting so that it sounds funny. Ethically, it is appropriate to act as a contradiction and violate ethics, but on the other hand, it becomes a material for humor in a single joke.
KOMUNIKASI ANTARPERSONAL RIAN KEPADA ORANG DENGAN GANGGUAN JIWA (ODGJ) TERLANTAR PADA VIDEO YOUTUBE RIANTV Sita Maylani Putri; Masnia Ningsih; Rakhmad Saiful Ramadhani
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 2 No 2 (2021): Volume 2 nomor 2 Desember 2021
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

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Abstract

In communication there is what is called interpersonal communication, namely communication carried out with two people exchanging ideas or opinions. The rapid growth of technology helps people get information, one of the media that is often used today is YouTube. Many YouTubers are competing creatively in creating interesting content to get people's attention. Like the RianTv youtube channel, which creates content about social experiments for People with Mental Disorders (ODGJ). People with Mental Disorders who have mental disorders that affect the brain. A research must have a goal, namely to find out how the process of interpersonal communication between Rian and ODGJ who are neglected on RianTV's youtube. The type of research used is descriptive qualitative with content analysis method approach. Using the theory of empathy, this research results that with a sense of empathy and positive thoughts, Rian's interpersonal communication process to People With Mental Disorders (ODGJ) can run well. This is done by means of a personal approach. So that effective communication is achieved, namely getting a positive feedback response from ODGJ towards Rian by being willing to clean up and expressing gratitude.
PENGGUNAAN PANTUN PADA ADAT PERKAWINAN DI TANJUNGPINANG KEPULAUAN RIAU SEBAGAI MEDIA KOMUNIKASI Zukha Mega Priyhangka; M.I. Asyarin Hayau Lailin; Rakhmad Saiful Ramadhani
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 2 No 2 (2021): Volume 2 nomor 2 Desember 2021
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

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Abstract

This study aims to explain how the use of rhymes in marriage customs in Tanjungpinang, Riau Islands as a medium of communication. This study uses a qualitative descriptive method. Data collection techniques using observation, interviews and documentation. This research uses Laswell Communication Theory and Symbolic Interaction Theory. The results of this study indicate that the rhyme is used during the procession of asking for proposals, delivering signs, delivering shopping, rituals, marriage contracts, side by side and patting fresh flour. rhyme interpreter with reciprocated rhymes. Pantun on marriage customs in Tanjupinang Riau Islands is used to convey an intention or purpose to the bride and groom and also to convey advice or advice for the bride and groom who will live together as a married couple and as a medium of communication.
ANALISIS WACANA GAYA KOMUNIKASI ADE LONDOK DALAM MEMVIRALKAN ODADING MANG OLEH MELALUI MEDIA SOSIAL Wira Yudha Ardiansyah; Masnia Ningsih; Rakhmad Saiful Ramadhani
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 3 No 1 (2022): Volume 3 nomor 1 Juni 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

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Abstract

Di era globalisasi seperti ini, perkembangan teknologi khususnya teknologi informasi telah berkembang dengan pesat. Kebutuhan akan informasi adalah kebutuhan akan pengetahuan, berita, peristiwa, dan kesenangan semata yang ada di seluruh bagian dunia. Kebutuhan tersebut akan dipenuhi melalui akses internet dan jejaring sosial, yang dikenal dengan sebutan media sosial. Virus Virtual atau Viral adalah penyebaran informasi atau komunikasi melalui dunia maya (media internet), khususnya di media sosial, tidak lama ini viral video “Odading Mang Oleh” yang dibuat oleh Ade Londok yang merupakan konsumen atau pembeli dari odading tersebut. Video ini viral karena bahasa dari Ade Londok saat melakukan review odading dengan menggunakan gaya komunikasi yang berbeda. Tujuan yang hendak dicapai dalam penelitian ini adalah untuk mengetahui struktur wacana dan gaya komunikasi yang digunakan oleh Ade Londok dalam memviralkan odading mang oleh melalui media sosial. Jenis penelitian yang digunakan adalah penelitian deskriptif kualitatif, dengan menggunakan metode analisis wacana Teun A. van Dijk yang menghasilkan, dalam memviralkan odading mang oleh di media sosial, Ade Londok menggunakan 3 gaya komunikasi yaitu 1). Dramatic Style, 2). Animated Ekspresive, dan 3). Impression Leaving.
REPRESENTASI PROSES INTERAKSI SOSIAL DALAM FILM AIR MATA DI LADANG TEBU (STUDI ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE) Ferry Indra; Rakhmad Saiful Ramadhani
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 3 No 2 (2022): Vol. 3 No. 2 (2022): Volume 3 Nomor 2, Desember 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

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Abstract

Penelitian ini adalah sebuah analisis yang dilakukan pada film “Air Mata di Ladang Tebu”. Alasan peneliti menganalisis filmuAiryMatayidiuiLadang Tebu adalah karena film ini mengangkat sejarah politik,  filmuiniidibuatyiberdasarkanuiperistiwauikepulangan tahananipolitikidiiPulauiBuru. Yang dimana tidak ada satupun solusi secara hukum, dalamikonteksinegara, perihaliperistiwaiitu (tahananiPulauiBuru). Film iniimecoba untukumerekonstruksiikembaliibagaimana seharusnya menyikapiidanimelakukan rekonsiliasiiterhadapitahanan politik. Seperti merekaiyang pernahidibuangidi Pulau Buru. AdaurekomendasiidariuKomnasiHAM tentang rekonsiliasi. Tapiikitaitidak pernahimengerti bagaimanairekonsiliasiiitu harus dijalankan. Pulau Buru baru ditempati oleh tahanan politik PKI pada tahun 1969, setelah sebelumnya ditahan di Nusa Kambangan. Mereka dibuang ke Pulau Buru lantaran Nusa Kambangan tak sanggup menampung ribuan tahanan politik. Selain karena penjara yang sempit, alasan pembuangan tersebut juga didasari oleh program pemerintah, yakni keputusan Presiden Soeharto No.16 Tahun 1969. Representasi proses interaksi sosial dalam film Air Mata di Ladang Tebu menggunakanumetodeukualitatif danuanalisis semiotika CharlesiSandersiPierce sebagaiupendekatannya. Hasil penelitian representasi makna dalam film Air Mata di Ladang Tebu menghasilkan cerita yang membentuk sebuah realitas yang dikonstruksi terkait sebuah situasi yang dihadapi seorang tahanan politik sekembalinya tokoh tersebut ke kampung halamannya. Dalam situasi tersebut, juga terkandung contoh perilaku yang ditunjukkan oleh sahabat dari tokoh utama yang bersikap hangat dan menerima kepulangan tokoh utama di desanya dengan tangan terbuka. Sejarah singkat yang melatarbelakangi kisah dalam film ini dan kondisi tokoh utamanya merupakan “Framing” atau proses pembingkaian yang dibentuk oleh penulis dan sutradara, sehingga penonton dapat menyerap dan memaknai pengaruh yang muncul dari salah satu peristiwa penting dalam sejarah di Indonesia.
Transformasi Perilaku Konsumsi Pasca-Pandemi di Indonesia: Peran Kampanye Mindful Consumption Akun TikTok @itscasriani dalam Mendorong Gaya Hidup Hemat Lestari, Amelia Octavia Ayu Putri; Masnia Ningsih; Rakhmad Saiful Ramadhani
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.12884

Abstract

Penelitian ini bertujuan untuk menganalisis kampanye mindful consumption untuk gaya hidup hemat yang dilakukan melalui akun TikTok @itscasriani. Dengan pendekatan kualitatif deskriptif, penelitian ini mengkaji strategi komunikasi persuasif yang digunakan oleh Cempaka Asriani dalam menyampaikan pesan-pesan tentang konsumsi sadar dan hidup hemat kepada audiensnya. Data diperoleh melalui observasi konten TikTok dan analisis respon audiens, dengan fokus pada 18 konten terpilih yang mencerminkan tema mindful consumption. Hasil penelitian menunjukkan bahwa kampanye ini efektif dalam membangun kesadaran audiens melalui empat pendekatan utama: emotional appeal (daya tarik emosional), rational appeal (daya tarik logis), identification (pembentukan kesamaan dengan audiens), dan repetition (pengulangan pesan). Konten-konten yang diunggah tidak hanya bersifat edukatif tetapi juga memicu refleksi diri, perubahan perilaku, dan partisipasi aktif dalam gaya hidup hemat. Audiens merespon positif dengan mengadopsi nilai-nilai mindful consumption, seperti membeli sesuai kebutuhan, menghindari impulsive buying, dan mengelola keuangan secara bijak. Penelitian ini memberikan kontribusi akademis dengan memperkaya literatur tentang kampanye digital dan komunikasi persuasif di media sosial, khususnya TikTok. Secara praktis, temuan ini dapat menjadi referensi bagi kreator konten, influencer, atau lembaga yang ingin mengkampanyekan gaya hidup berkelanjutan dan hemat melalui platform digital.
Co-Authors Altin Muntiara Sari Fatihatul Lailiyah Ferry Indra Hanifah Puspita Dewi Lestari, Amelia Octavia Ayu Putri Lungita Elok Iktikafia M.I. Asyarin Hayau Lailin Masnia Ningsih Moch. Ichdah Asyarin Hayau Lailin Sita Maylani Putri Wira Yudha Ardiansyah Zukha Mega Priyhangka