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Pengembangan Motif Batik Etno Majaphit Pada Komunitas Pembatik Desa Lakardowo Kecamatan Jetis Kabupaten Mojokerto Masnia Ningsih; Rakhmad Saiful Ramadhani
Prapanca : Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.827 KB) | DOI: 10.37826/prapanca.v1i1.128

Abstract

The association of ethno majapahit batik craftsmen who are members of the “Lakardowo Village Batik Craftsman” community is an association which is engaged in the production of handicrafts / crafts. Until now, at the age of about four years, the community has the ability to produce quality products that have regional characteristics. However, this community has several obstacles in being able to compete with fellow batik craftsmen from outside the Mojokerto area, among others; can not yet emerge a characteristic that has a strong character to elevate batik ethno majapahit Mojokerto, does not have a patent for the design of the motif or trademark patent, so that in competing with batik craftsmen from areas outside Mojokerto are still not confident and have not received full trust from the market. With the Participatory Rural Appraisal (PRA) method, through intensive workshops by exploring the existing potential, namely developing ethno majapahit batik motifs, as well as facilitating partners to have patent rights for the motives they produce and also trademark patents registered with Menkumham. And equip ethno majapahit batik craftsmen with online marketing skills that allow them to relate to a wider range of consumers.
Meningkatkan Literasi dan Numerasi Siswa dengan Ruang Eksplorasi pada SDN Terusan 2 Kabupaten Mojokerto Masnia Ningsih; Ratnaningrum Zusyana Dewi
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.722 KB) | DOI: 10.37826/prapanca.v3i1.437

Abstract

Pentingnya melakukan adaptasi teknologi untuk menghasilkan proses pembelajaran yang inovatif agar siswa dapat meraih capaian pembelajaran mencakup aspek sikap, pengetahuan, dan ketrampilan secara optimal dan selalu relevan dengan tuntutan kebutuhan zaman. Dari hasil observasi yang dilakukan telah didapatkan sebuah gambaran mengenai permasalahan yang selama ini muncul di SDN Terusan 2 yakni rendahnya kemampuan literasi dan numerasi dari siswa-siswi yang ada disekolah tersebut. Hal itu disebabkan karena ketidak disiplinan siswa dalam proses pembelajaran dan juga minimnya sarana prasarana yang dimiliki sekolah untuk menunjang proses pembelajaran, seperti tidak adanya perpustakaan sekolah yang layak dan memadai dan juga sekolah tidak memiliki peralatan proyektor ataupun laptop untuk bisa digunakan dalam menunjang proses adaptasi teknologi bagi siswa. Dalam pelaksanaan kegiatan pengabdian ini, digunakan metode studi kelayakan, dimana output kegiatan adalah berupa hasil peningkatan kemampuan siswa dalam literasi dan numerasi melalui keberadaan ruang eksplorasi. Hal tersebut dapat dilihat dari meningkatnya animo dan semangat belajar yang tinggi dari siswa-siswi untuk berangkat kesekolah, dari semula yang awalnya dalam setiap kelas hanya berisi 50% dari jumlah siswa setiap harinya, menjadi 80-100% kehadirannya. Dan hal tersebut berdampak pada peningkatan nilai hasil evaluasi belajar siswa SDN Terusan 2 di akhir semesternya.
Sikap Toleransi Dan Empati Remaja Pra Nikah Terhadap Penganut Childfree Wulan Mujiawati; Ratnaningrum ZD; Masnia Ningsih
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1249

Abstract

The decision not to have children, known as childfree, is a conscious choice made by a married couple. Childfree has become a hot topic of discussion among young Indonesians, especially on social media. This study aims to identify and analyze the level of tolerance and empathy possessed by pre-married adolescents towards individuals who choose not to have children (childfree). This study uses a descriptive qualitative approach, using five male adolescent informants aged 23-24 years from various academic backgrounds as subjects. The selection of informants with different backgrounds aims to obtain more diverse views on attitudes towards childfree. The results of the study show that most informants show a tolerant attitude towards the childfree decision. This attitude of tolerance is shown through respect for other people's life choices, without any tendency to judge or reject the choice.
Peran Drama Konflik sebagai Strategi Komunikasi Pemasaran pada Akun Elvara Finna Maulana Kismawardani; Masnia Ningsih; Fatihatul Lailiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1259

Abstract

In marketing communication, there are several important aspects that need to be a priority for a businessman, one of which is promotion. Promotion is a strategy carried out by a company to attract and make consumers aware of the products offered. Along with technological advances, business people are now increasingly utilizing e-commerce platforms, such as Tiktokshop, to promote and advertise their products. Tiktokshop also has a live streaming feature whose purpose is to introduce business people's products in detail to consumers directly. Now, one of the Tiktok accounts that uses promotions via live streaming is the Elvara account. Elvara is one of the Tiktok accounts that sells skincare products using a unique marketing communication strategy. Presenting household conflict dramas every day when offering products on live streaming. The purpose of the study was to determine the role of conflict drama as a marketing communication strategy in promoting skincare products offered during live streaming. This study uses a qualitative approach method with the 7P marketing mix theory which includes product, price, place, promotion, people, process, and physical evidence. The results of this study indicate that promotion through conflict drama can influence decision making by loyal consumers (customers) to repeat orders and potential consumers to directly purchase skincare products offered by the Elvara account.
Analisis Framing Berita "Gempur Rokok Ilegal" dalam Perspektif Komunikasi Pemerintah Daerah: : Studi Kasus Website Mojokertokab.Go.Id Friska Septin Arianti Putri; Rahmad Saiful Ramadhani; Masnia Ningsih
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1689

Abstract

The increasing accessibility of information in the digital era has accelerated the dissemination of messages. In the context of the rampant circulation of illegal cigarettes in society, the Mojokerto Regency Government is striving to address this issue by launching the “Crackdown on Illegal Cigarettes” campaign. The aim of this study is to clarify the message framework used to understand how news about “Crackdown on Illegal Cigarettes” is reported on the mojokertokab.go.id website. This research is a qualitative descriptive study utilizing Robert N. Entman’s framing analysis model, which includes: identifying the problem, diagnosing its causes, assessing the moral implications, and proposing solutions. Data collection methods include documentation and literature review, with the object of the study being news coverage related to the “crackdown on smuggled cigarettes.” The findings of this study indicate that the news coverage of the “Crackdown on Illegal Cigarettes” on the mojokertokab.go.id website emphasizes the importance of supporting legal cigarettes because they contribute to public welfare through the Tobacco Excise Sharing Fund (DBHCT) program. Therefore, minimizing the circulation and sale of illegal tobacco is crucial to ensure that DBHCT can be utilized optimally, thereby enhancing overall community welfare.
Peran Akun Tik Tok @Mojokerto Jalan-Jalan Dalam Pemasaran Pariwisata di Mojokerto Muhamad Misbahul Irsad; Masnia Ningsih; Ratnaningrum Zusyana Dewi
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1701

Abstract

Tik Tok is a very popular social media, especially in terms of marketing, education and social campaigns. Marketing via Tik Tok in creative terms has a tremendous impact on users. One of the Tik Tok users of the @Mojokerto account goes for a walk using creative videos in tourism marketing in Mojokerto. This research aims to find out how the Tik Tok @Mojokerto account works in marketing tourism in Mojokerto. This research uses a descriptive qualitative method with a content analysis approach according to Klaus Krippendorff and uses content analysis theory, tourism theory and message theory. The results of the findings of this research can be concluded that the Tik Tok account @Mojokerto provides marketing via video by conveying informative and persuasive messages related to tourism with effective and easy to understand message delivery so that the audience can give Likes, Comments, Shares. Thus, the role of the Tik Tok @Mojokerto traveling account in increasing visitors to tourism in Mojokerto can be seen as a result of effective promotion through social media platforms such as TikTok.
Mobilisasi Dukungan dan Simpati Publik Terhadap Palestina pada Akun @Erlanishere di Twitter Sinta Nur Azizah; Masnia Ningsih; Moch. Ichdah Asyarin Hayau Lailin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.291

Abstract

Twitter has become a social media that is widely used to communicate, communicate information, obtain information, and is often used as a place to discuss issues such as the Israeli-Palestinian conflict. The @erlanishere account is one of the humanitarian activists who regularly posts about the Palestinian situation. The stories presented not only provide information, but also arouse the emotions of the public and raise awareness and solidarity with the suffering of the Palestinian people. So this account is appointed as the Commander of the Netizen Julid Anti-Israeli Special Operations Unit. Only by using the tag, @erlanishere can coordinate netizens to voice the Israeli conflict in Gaza. In this way, the information can spread to netizens throughout Indonesia. The research into @erlanishere's account aims to understand the narrative of Israeli atrocities in Palestine and their impact on public perceptions. Using the critical discourse analysis method by Teun A.Van Dijk, the results of the research on this @erlanishere account were, able to mobilize public support and sympathy for Palestine, through the use of emotional language, visualizing violence, and presenting critical facts about Israeli actions.
Konstruksi Realitas Feminisme Liberal dalam Film Barbie (2023) Karya Greta Gerwig Fera Meilia Ananda Putri; Masnia Ningsih; Ratnaningrum Zusyana Dewi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.292

Abstract

Movies always construct how reality happens in the real world, many things can be constructed and discussed in a film, one of which is about liberal feminism, liberal feminism is a view to place women to have full and individual freedom. This research will discuss how the construction of liberal feminism reality in the Barbie (2023) movie by Greta Gerwig. The purpose of this study is to find out how the construction of liberal feminism reality is depicted in the Barbie (2023) movie by Greta Gerwig. The research method used in this study is a qualitative research method using a content analysis approach. By referring to the theory of liberal feminism, this study produces a conclusion about the existence of a scene about liberal feminism, precisely about the freedom of women to do anything in their lives such as the freedom to achieve dreams, the freedom to be a leader, the freedom to do good, the freedom to fight oppression, the freedom to get happiness, and the freedom to receive awards which are part of the construction of the reality of the world today. The construction of reality appears in a Barbie movie because the director of this Barbie movie wants to show how the state of the world now often makes all women feel threatened and not free to do anything according to their wishes, besides that through this movie the director of the movie wants that there will be no more injustice or unfreedom for women. The implications that occur here can certainly make the audience who has watched this movie can treat anyone, especially women, well, namely giving justice and freedom wherever they are and the audience can understand that the movie is created from the existing reality, then neatly constructed into a movie by presenting a moral message that is useful for anyone.
Penerimaan Khalayak pada Konten Youtube Gamal: Episode Akar Permasalahan di Dunia Muhammad Fa’isal; Rakhmad S. Ramadhani; Masnia Ningsih
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 3 (2024): September : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i3.286

Abstract

Neo-feudalism Analisis Resepsi, Fariz Egia Gamal, Akar Permasalahan Di Dunia, Neo Feodalisme describes the resurgence of social and economic patterns resembling medieval feudalism in a modern context. This phenomenon is characterized by increasing social and economic inequality and the concentration of wealth and influence among a few individuals or groups, reflects a distribution structure similar to that implemented in the feudal system of the past. This study aims to analyze the audience reception of Gamal's YouTube content in the episode "Root Problems in the World." The research utilizes Stuart Hall's reception analysis methodology, with data collected through observation and documentation techniques. The analysis is based on three categories (Dominant Hegemonic Position, Negotiated Position, and Oppositional Position) of audience comments on Gamal's YouTube content in the episode "Root Problems in the World." The results show that out of 300 comments interpreting Gamal’s YouTube content in the episode "Root Problems in the World," 265 comments fall into the dominant hegemonic position, 30 comments fall into the negotiated position, and 5 comments fall into the oppositional position.
Ekonomi Politik Media dalam Pemberitaan BRICS pada The Jakarta Post Model Vincent Mosco Moch Krisna Pambudi Utomo; Masnia Ningsih; Moch Icdah Asyarin Hayau Lailin
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 4 (2025): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i4.6481

Abstract

The global economic crisis has prompted developing countries, including the BRICS group (Brazil, Russia, India, China, and South Africa), to strengthen cooperation in creating a multipolar economic order as a form of resistance to Western domination. Mass media plays a crucial role in framing this dynamic. This study aims to examine how The Jakarta Post constructs the BRICS narrative through three main dimensions in Vincent Mosco's Political Economy of Communication theory: commodification, spatialization, and structuring. This study uses a descriptive qualitative approach, with data collection techniques in the form of documentation and analysis of news published in The Jakarta Post between June 18, 2024, and January 31, 2025. Data were categorized based on the type of information and main themes, then analyzed using Mosco's theoretical concepts. The results show that the commodification process occurs when geopolitical issues, such as Indonesia's opportunity to join BRICS, are transformed into media commodities appealing to elite readers and strategic economic actors. This practice also involves the contribution of experts, but often without equitable compensation. Spatialization is reflected in the real-time distribution of digital content that transcends geographical and temporal boundaries, strengthening the penetration of BRICS discourse into the international public sphere. Structuralization emerges in the narrative of building a new world order through BRICS agendas such as dedollarization, technological integration, and alternative payment systems, although it remains overshadowed by the dominance of Western financial institutions. Thus, media coverage not only represents geopolitical dynamics but also transforms strategic issues into information products with economic value, while revealing the tension between the aspirations of developing countries and established global hegemony.