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Tubagus Dicky Faldy Syahid Noor
Institut Bisnis Dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Tinjauan Atas Green Marketing Pada Hotel Pesona Alam Resort & Spa Janah, Lelatul; Noor, Tubagus Dicky Faldy Syahid; Rainanto, Bambang Hengky
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.1903

Abstract

Perkembangan luar biasa dari layanan atau produk ramah lingkungan di pasar dalam menanggapi kebutuhan konsumen telah membuat strategi pemasaran ramah lingkungan menjadi topik utama. Prinsip-prinsip pemasaran hijau mengubah nilai dan sikap perusahaan untuk memenuhi kebutuhan konsumen. Tujuan dari Penelitian ini yaitu untuk mengetahui: 1) bagaimana penerapan green marketing pada Hotel Pesona Alam Resort & Spa; 2) apa saja kendala penerapan green marketing pada Hotel Pesona Alam Resort& Spa; 3) bagaimana upaya untuk mengatasi kendala dalam penerapan green marketing pada Hotel Pesona Alam Resort & Spa. Hasil Penelitian ini yaitu: 1) Pesona Alam Resort & Spa telah menerapkan ketujuh aspek green marketing mix; 2) dalam penerapanya terdapat beberapa kendala yang dialami oleh Pesona Alam Resort & Spa dalam menerapkan green marketing mix diantaranya keraguan dari pelanggan terkait kemasan air mineral botol kaca, penerapan green innovation atau eco-innovation, mengedukasi karyawan; 3) upaya yang dilakukan untuk mengatasi kendala yaitu pihak hotel memberi label pada air minum botol kaca, kedepannya pihak hotel akan terus berinovasi pada produk hijau, perusahaan akan membentuk tim hijau atau komite lingkungan yang terdiri dari karyawan dari berbagai departemen. Kata Kunci: Green marketing mix, Pesona Alam Resort & Spa
Penggunaan Media Sosial Marketing Pada PT. Malak Kosmetik Indonesia Nurinsani, Abdulwafi; Nurendah, Yulia; Noor, TB. Dicky Faldy Syahid
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 2 (2024): JABKES Edisi Agustus 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i2.1989

Abstract

The development of the cosmetics industry in Indonesia continues to increase every year, this does not rule out the possibility of competition between competitors, companies must be able to keep up with the competition in order to survive in the tight competition, one strategy that can be used in the current digital era is by utilizing Social Media as one of the platforms for companies as a medium for carrying out promotional and advertising activities, as one of the company's efforts to stay connected with consumers so that they can compete with competitors. The purpose of this study is to find out: 1) how to implement the use of social media at PT. Malak Cosmetics Indonesia; 2) what are the obstacles in the use of social media at PT. Malak Cosmetics Indonesia; 3) how to overcome obstacles in the use of social media at PT. Malak Cosmetics Indonesia. The results of this study are: 1) The implementation of the use of social media at PT. Malak Cosmetics is going quite well, as evidenced by the occurrence of sales both online and offline; 2) The obstacles that occur are the lack of facilities and infrastructure owned.; 3) Other obstacles regarding community guidelines on nudity, pornography, or explicit sexual content owned by all social media platforms.   Keyword: Social Media Marketing
PKM Donasi Alat Pelindung Diri Bagi Tenaga Kesehatan Puskesmas di Kota Bogor pada Masa Pandemi Covid-19 Muktiadji, Nusa; Rainanto, Bambang Hengky; Cahyani, Nani; Herawati, Heti; Mulyana, Mumuh; Noor, Tubagus Dicky Faldy Syahid
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.479

Abstract

Kegiatan donasi saat ini sangat dibutuhkan, karena adanya wabah pandemic covid-19 yang terlah menyebar di Indonesia sejak Maret 2020 dengan kasus terkonfirmasi positif hingga 2 Juni 2020 sebanyak 27.549 orang. menyebabkan masker yang sangat dibutuhkan menjadi langka dan memiliki harga yang cukup tinggi dan tidak terjangkau. Di sisi lain, selain para tenaga medis yang membutuhkan masker, para masyarakat pun memerlukannya. Selain masker, kebutuhan akan sabun cuci tangan yang cukup tinggi membuatnya mahal Oleh karena itu, kegiatan donasi dirasa sangat diperlukan untuk membantu dan meringankan beban bagi masyarakat ataupun tenaga medis. Mengingat bahwa seluruh lapisan masyarakat dari berbagai bidang terkena dampak yang signifikan dari merebahnya wabah pandemi covid-19. Seluruh elemen masyarakat, tak terkecuali institusi pendidikan ikut bahu membahu untuk meringankan beban yang dirasakan.
Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja Umkm Dalam Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Abdimas Dedikasi Kesatuan Vol. 2 No. 1 (2021): JADKES Edisi Januari 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.1179

Abstract

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT
Pemanfaatan Digital Marketing UMKM Berbasis Kearifan Lokal Batik Bogor Melalui Media Sosial Cahyani, Nani; Effendy, Marwan; Noor, TB. Dicky Faldy Syahid
Jurnal Abdimas Dedikasi Kesatuan Vol. 3 No. 2 (2022): JADKES Edisi Juli 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v3i2.1644

Abstract

Program pengembangan UMKM yang diuusulkan dengan mengusung tema pemanfaatan digital marketing UMKM berbasis kearifal lokal batik Bogor melalui media sosial untuk para pelaku usaha dan pengrajin batik yang berada di Kampung Batik Cibuluh memiliki potensi yang luar biasa tinggi dan dapat dikembangkan menjadi suatu produk kerajinan berbasis kearifal local Bogor dan destinasi wisata kota Bogor. Program ini diusulkan berdasarkan adanya permasalahan para pelaku usaha batik yang tergabung dalam komunitas kampung batik Bogor mempunyai pengetahuan dan skills yang kurang memadai terhadap digital marketing sebagai sarana dalam memasarkan produk mereka, sehingga sulit untuk meningkatkan omzet penjualannya. Sementara digital marketing saat ini bisa dikatakan sebagai sarana yang paling utama dalam proses mempromosikan produk. Tujuan dari program kegiatan PKM ini adalah untuk memberikan solusi terhadap permasalahan turunnya omzet di kalangan pelaku usaha batik, melalui pelatihan pemanfaatan digital marketing maka diharapkan para pelaku usaha mampu untuk meningkatkan pemahaman dan ketrampilannya dalam memasarkan produk dan meningkatkan omzet penjualan secara efektif dan efisien, disamping itu kegiatan ini mampu menghasilkan luaran PKM yang dapat digunakan dalam meningkatkan kompetensi dosen dan mahasiswa dalam proses belajar mengajar serta berkontribusi secara langsung dalam pembangunan masyarakat Kota Bogor.
Tinjauan Atas Strategi E-Marketing Pada Kinasih Resort & Conference Bogor Noor, Tubagus Dicky Faldy Syahid; Nurvenda, Siti Suryani
Jurnal Ilmiah Pariwisata Kesatuan Vol. 4 No. 2 (2023): JIPKES Edisi Juli 2023
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v4i2.2069

Abstract

E-Marketing is an effort to market products and services using online platforms via the internet. The use of E-Marketing can reach a wider audience than traditional media and is more cost effective in marketing. E-Marketing opens up new opportunities to improve marketing strategies to achieve better results. With the help of E-marketing, companies can implement more practical strategies because potential customers can easily get information about products and services and do business via the Internet. The purpose of this review is to find out: 1) To find out what forms of E-Marketing are implemented at the Kinasih Resort & Conference Bogor; 2) To find out what E-Marketing strategies are implemented at Kinasih Resort & Conference Bogor; 3) What are the obstacles and how to overcome obstacles in implementing the EMarketing strategy at Kinasih Resort & Conference.The results of this review are: 1) Kinasih Resort & Conference Bogor has implemented four types of E-marketing; 2) Kinasih Resort & Conference Bogor has implemented seven E-marketing strategies; 3) In its implementation, there are several obstacles experienced by Kinasih Resort & Conference Bogor, including a lack of human resources in the digital marketing division, a lack of interesting and aesthetic content, and less responsive sales. The efforts made by Kinasih Resort & Conference Bogor to overcome obstacles include making additions and improvements in the field of human resources (HR) for the Digital Marketing division, and increasing the number of variations of interesting and aesthetic content on social media. Keywords: E-Marketing, Kinasih Resort & Conference Bogor
The Brand Gestalt And Green Marketing As Part of Achieving Village Tourism Sustainability Noor, Tubagus Dicky Faldy Syahid; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.232

Abstract

Brand Gestalt, Green Marketing and Tourism     _____1081     Submitted: MAY 2024    Accepted: JULY 2024 Indonesia has many tourist villages that have the potential to be developed and have their characteristics. However, the COVID-19 pandemic has affected tourism, especially tourist villages. Therefore, tourist villages must rise again. As a form of support to create a sustainable tourism village and have a good business. How does the head of the tourism village manager in the developing category in the Java and Bali regions seek to develop a tourist village in their area by creating the establishment of a destination brand, doing green marketing, and, of course, becoming a sustainable tourism village? This research can be regarded as the contribution of a new model that uses other elements and aspects to form a brand destination for a tourist village destination.   Keywords: Brand Gestalt, Green Marketing, Village Tourism Sustainability
Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.921

Abstract

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT
Co-Authors Bambang Hengky Rainanto Fauziah, Mutya Heti Herawati Heti Herawati Janah, Lelatul Marwan Effendy Mumuh Mulyana Mutya Fauziah Nani Cahyani Nani Cahyani Nurinsani, Abdulwafi Nurvenda, Siti Suryani Nusa Muktiadji Nusa Muktiadji Radini, Siti Puti Rainanto, Bambang Hengky Siti Puti Radini Sujana Sujana Sujana Sujana Weman Suardy Weman Suardy Yulia Nurendah Yulia Nurendah