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Journal : Media Mahardhika

PENGARUH PROGRAM DANA BERGULIR OLEH UPK DAN TENAGA KERJA TERHADAP PENINGKATAN PENDAPATAN KUWA DI DESA BAMBANG KECAMATAN TURI LAMONGAN Evi Fitrotun Najiah; Yunni Rusmawati DJ
Media Mahardhika Vol. 17 No. 1 (2018): September 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i1.57

Abstract

There are three PNPM-MPd programs in Turi Subdistrict namely the first in physical form where this assistance focuses on the development of both infrastructure and facilities that can have an impact to facilitate the community in carrying out activities that support economic activities in the area and in activities this community will be accompanied by technical facilitators. Whereas the second activity is in the form of training in which the proposed community or group will be trained to form a productive group which can later form an independent business group and is expected to have a positive impact on improving the economy for this activity. the third is in the form of savings and loans which in this activity people will become partners with UPK (Activity Management Unit) this activity is a special savings and loan group of women formed from a group of women who have businesses both livestock business, design and craft they form the group and applying for a loan at UPK aim to improve and develop the business that is run. the objectives in this study include: to determine the effect of partially the UPK revolving fund program and the workforce on increasing the income of KUWA in Bambang Village, Turi Lamongan Subdistrict, to determine the simultaneous effect of UPK revolving fund program and workforce on increasing KUWA income in Bambang Village Turi Lamongan Subdistrict and to find out which variable has the most dominant influence on the increase of KUWA income in Bambang Village, Turi Lamongan District. From the results of the study there are the results of the regression coefficients of each independent variable, namely the revolving fund program (X1) = 0.449 and Labor (X2) = 0.004, so it can be concluded that the most dominant factors affecting income increase (Y) are factors of the Revolving Fund Program by UPK (X1).
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO: (Studi Kasus di Wilayah Kecamatan Karanggeneng Lamongan) Yunni Rusmawati DJ
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.103

Abstract

Penelitian ini bertujuan untuk mengetahui faktor kualitas produk, promosi berpengaruh secara parsial maupun simultan terhadap keputusan pembelian produk smartphone oppo studi kasus di kecamatan karanggeneng lamongan serta untuk mengetahui faktor kualitas produk dan promosi, mana yang lebih dominan berpengaruh terhadap keputusan pembelian produk smartphone oppo di kecamatan karanggeneng lamongan. Hasil uji regresi menunjukan bahwa variabel kualitas produk dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel yang dominan pengaruhnya terhadap keputusan pembelian adalah kualitas produk. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kualitas produk dan promosi berpengaruh positif terhadap keputusan pembelian produk smartphone oppo di Kecamatan Karanggeneng Lamongan.
PENGARUH KETERAMPILAN DAN ETOS KERJA TERHADAP PRODUKTIVITAS KERJA PADA CV MANDIRI TRANS DI SURABAYA Yunni Rusmawati DJ
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.191

Abstract

Employees are the main asset of the company who become planners and active actors of every organizational activity. They have the thoughts, feelings, desires of status, and educational background, age, and gender that are heterogeneous which are brought to the company organization. Employees are not machines, money, and materials that are passive in nature and can be fully controlled and regulated in order to support the achievement of company goals. The purpose of this study was to partially determine the variables of skills and work ethic factors on productivity at CV Mandiri Trans in Surabaya, to determine the simultaneous influence of the variables of skills and work ethic factors on productivity and to determine the variables of skills and factors. Work ethic that has the most dominant influence on productivity at CV Mandiri Trans in Surabaya. The population in this study amounted to 30 so that the samples taken were all the numbers of the population using saturated sampling techniques. The data analysis method used was the validity test, reliability test, multiple linear regression analysis, t test and F test. The results obtained in this study were Y = 4.851 + 0.355 X1 + 0.515X2 so that it states that the most dominant variable affects Work productivity is a work ethic variable with a regression coefficient of 0.515.