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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Media Mahardhika Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURNAL MANAJEMEN JURNAL EKSBIS Grouper: Jurnal Ilmiah Perikanan Jurnal Scientia Jurnal Pengabdian kepada Masyarakat Nusantara
DJ, Yunni Rusmawati
Faculty Of Economics, Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Mathematics Social Sciences Veterinary Other

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Journal : Jurnal Scientia

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INFLUENCE OF LIQUIDITY, SOLVENCY AND PROFITABILITY ON COMPANY PROFIT GROWTH (Case Study: Against Printing, Advertising and Media Sector Companies, 2016-2020) Dini Marse Herminda; Deddi Nordiawan; Yunni Rusmawati DJ
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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This study aims to determine the effect of Liquidity, Solvency and Profitability on Profit Growth in the Company. The purpose of this study was to determine the relationship between Current Ratio, Debt to Equity Ratio, and Net Profit Margin partially, simultaneously and with determination. Sample of 10 companies with purposive sampling method. Data analysis using SPSS.20 Software. The results of this study CR and NPM do not have a partially significant effect, while DER has an effect. All independent variables have simultaneous effect on the dependent variable. The value of determination is 85.8%.
THE EFFECT OF PROMOTION STRATEGIES, PRODUCT, AND DISTRIBUTION ON CONSUMER BUYING INTEREST AT PT. UGGAS SEJAHTERA BERSAMA BRANCH LAMONGAN Elsa Dwi Rachmadhani; Mohammad Yaskun; Yunni Rusmawati DJ
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

This research aims to find out the factors about marketing that consist of promotion strategies, product and distribution that can affect consumer buying interest. To find out the effect or absence of independent variables (promotion strategies, product, and distribution) on dependent variables (consumer buying interest) used quantitative research types using questionnaire data, tables and numbers described with appropriate theories and formulas so that valid results are obtained . Based on the results of the analysis conducted, it is known that the promotion strategy variable has a partial effect on the consumer buying interest variable PT. USB. Second, product variables have a partial effect on consumer buying interest variables in PT. USB. Third, the distribution variable has a partial effect on the consumer buying interest variable in PT. USB. It is known that the variables of promotional strategies, products and distributions have a simultaneous effect on the consumer buying interest of PT. USB. From the results of the t test analysis, it is known that product variables have the most dominant influence on consumer buying interest variables in PT. USB.
Co-Authors Abid Muhtarom Ardyan Firdausi Mustoffa Bhiaztika Ristyanadi Chabib Hasan Imam Al Farid Deddi Nordiawan Diah Novitasari Dini Marse Herminda Elsa Dwi Rachmadhani Emalia Nova Sustyorini Emalia Nova Sustyorini Evi Fitrotun Najiah Luluk Nur Azizah Mahameru Rosy Rochmatullah Mohammad Yaskun Nurul Badriyah Nurul Khoiroh Titin Titin