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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Media Mahardhika Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURNAL MANAJEMEN JURNAL EKSBIS Grouper: Jurnal Ilmiah Perikanan Jurnal Scientia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
DJ, Yunni Rusmawati
Faculty Of Economics, Universitas Islam Lamongan
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO: (Studi Kasus di Wilayah Kecamatan Karanggeneng Lamongan) Yunni Rusmawati DJ
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.103

Abstract

Penelitian ini bertujuan untuk mengetahui faktor kualitas produk, promosi berpengaruh secara parsial maupun simultan terhadap keputusan pembelian produk smartphone oppo studi kasus di kecamatan karanggeneng lamongan serta untuk mengetahui faktor kualitas produk dan promosi, mana yang lebih dominan berpengaruh terhadap keputusan pembelian produk smartphone oppo di kecamatan karanggeneng lamongan. Hasil uji regresi menunjukan bahwa variabel kualitas produk dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel yang dominan pengaruhnya terhadap keputusan pembelian adalah kualitas produk. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kualitas produk dan promosi berpengaruh positif terhadap keputusan pembelian produk smartphone oppo di Kecamatan Karanggeneng Lamongan.
PENGARUH KETERAMPILAN DAN ETOS KERJA TERHADAP PRODUKTIVITAS KERJA PADA CV MANDIRI TRANS DI SURABAYA Yunni Rusmawati DJ
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.191

Abstract

Employees are the main asset of the company who become planners and active actors of every organizational activity. They have the thoughts, feelings, desires of status, and educational background, age, and gender that are heterogeneous which are brought to the company organization. Employees are not machines, money, and materials that are passive in nature and can be fully controlled and regulated in order to support the achievement of company goals. The purpose of this study was to partially determine the variables of skills and work ethic factors on productivity at CV Mandiri Trans in Surabaya, to determine the simultaneous influence of the variables of skills and work ethic factors on productivity and to determine the variables of skills and factors. Work ethic that has the most dominant influence on productivity at CV Mandiri Trans in Surabaya. The population in this study amounted to 30 so that the samples taken were all the numbers of the population using saturated sampling techniques. The data analysis method used was the validity test, reliability test, multiple linear regression analysis, t test and F test. The results obtained in this study were Y = 4.851 + 0.355 X1 + 0.515X2 so that it states that the most dominant variable affects Work productivity is a work ethic variable with a regression coefficient of 0.515.
Does Management Efficiency have any Influence on Job Satisfaction? Nurul Badriyah; Abid Muhtarom; Yunni Rusmawati DJ; Titin Titin; Mahameru Rosy Rochmatullah; Chabib Hasan Imam Al Farid; Ardyan Firdausi Mustoffa
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 19, No 2 (2024): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v19i2.2024.pp260-275

Abstract

Recently, there has been a growing global need for washing services worldwide. This surge has significantly influenced the growth of washing enterprises in all nations, including Indonesia. Nevertheless, this nation's expansion of the laundry sector has led to fierce rivalry. Many laundry businesses have failed to compete because they could not effectively implement efficient human resource management. This study aims to analyze the impact of efficiency management on employee satisfaction by identifying remedies to maintain the sustainability of the laundry sector. This study primarily examines the management of human resource efficiency, emphasizing four dimensions: leadership style, work environment, rewards, and work motivation. This study examines the role of employee performance accomplishment as a mediator. This study uses structural equation modeling (SEM) approaches to quantitatively test data from 135 respondents. The results of this study suggest that the leadership style, work environment, and rewards that align with employee preferences have a substantial impact on employee job satisfaction. It means that efficient human resource management that emphasizes these three dimensions is critical to the success of laundry businesses facing intense competition. Theoretically, this study has successfully addressed the gap in previous studies. Practically, this study can provide valuable information to practitioners in enhancing the competitive edge of their laundry business.
Co-Authors Abid Muhtarom Ardyan Firdausi Mustoffa Bhiaztika Ristyanadi Chabib Hasan Imam Al Farid Deddi Nordiawan Diah Novitasari Dini Marse Herminda Elsa Dwi Rachmadhani Emalia Nova Sustyorini Emalia Nova Sustyorini Evi Fitrotun Najiah Luluk Nur Azizah Mahameru Rosy Rochmatullah Nurul Badriyah Nurul Khoiroh Rosyad, Sabilar Titin Titin Yaskun, Mohammad Yuris Luluk Ismiyatikah