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All Journal PINISI Discretion Review Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Pallangga Praja Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Aliah, Nurul
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Journal : PINISI Discretion Review

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Artificial Intelligence-Based Public Services in the Digital Era in Indonesia Didin, Didin; Haedar, Ahmad Wahidiyat; Aliah, Nurul
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.67972

Abstract

Technological advancements have driven the transformation of public services in Indonesia. One significant innovation is the implementation of Artificial Intelligence (AI) to enhance the efficiency, effectiveness, and quality of services. This research employs a qualitative approach with a descriptive-analytical method to explore the implementation of Artificial Intelligence (AI) in public services in Indonesia. The findings indicate that AI-based public services offer various benefits, such as automating administrative processes, personalizing services, enabling data-driven decision-making, and improving transparency and accountability. Technologies like chatbots, predictive analytics, and IoT-based systems have been utilized in various sectors, including healthcare, transportation, education, and public safety. However, implementing AI in public services in Indonesia faces challenges, such as digital divides, infrastructure limitations, inadequate regulations, and the need for better digital literacy among both the public and government officials. This study aims to explore the potential and challenges of implementing AI in public services in Indonesia and provide strategic recommendations to maximize the benefits of this technology. With the right approach, AI-based public services are expected to promote inclusivity, enhance public satisfaction, and contribute to achieving sustainable development goals in Indonesia.
The Influence of Word of Mouth and Digital Marketing on Kopi Cuss Marketing Strategy Iriandy, Iriandi; Bahar, Ayu Saputri; Purnamasari, Fitry; Niza, Andi Khaerun; Aliah, Nurul
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.72345

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Digital Marketing on marketing strategies in the mobile coffee business "Kopi Cuss". The study was conducted with a quantitative descriptive approach using a questionnaire distributed to 106 respondents, who were active consumers of Kopi Cuss in the last six months. The results of the linear regression test showed that WOM had a significant influence on marketing strategies, while digital marketing did not have a significant influence partially. However, the results of the simultaneous test showed that both had a significant influence together. These findings indicate the importance of synergy between informal communication from consumers and digital marketing strategies in building brand awareness and customer loyalty, especially among the younger generation.
Co-Authors ., Masyitah Ahmad Wahidiyat Haedar Andi Khaerun Niza Armanusa, Armanusa Asmar Asmar, Asmar Ayu Saputri Bahar Bustomi, Thomas Didin, Didin Fitry Purnamasari Haedar Akib Iriandy, Iriandi Iriandy, Iriandy Maya Kasmita Nasriah Nasriah Rimal Mahdani Rivai, Andi Muhammad RR. Ella Evrita Hestiandari SOUFYAN, DARA ANGREKA Syarifuddin Syarifuddin