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Journal : PINISI Discretion Review

Artificial Intelligence-Based Public Services in the Digital Era in Indonesia Didin, Didin; Haedar, Ahmad Wahidiyat; Aliah, Nurul
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.67972

Abstract

Technological advancements have driven the transformation of public services in Indonesia. One significant innovation is the implementation of Artificial Intelligence (AI) to enhance the efficiency, effectiveness, and quality of services. This research employs a qualitative approach with a descriptive-analytical method to explore the implementation of Artificial Intelligence (AI) in public services in Indonesia. The findings indicate that AI-based public services offer various benefits, such as automating administrative processes, personalizing services, enabling data-driven decision-making, and improving transparency and accountability. Technologies like chatbots, predictive analytics, and IoT-based systems have been utilized in various sectors, including healthcare, transportation, education, and public safety. However, implementing AI in public services in Indonesia faces challenges, such as digital divides, infrastructure limitations, inadequate regulations, and the need for better digital literacy among both the public and government officials. This study aims to explore the potential and challenges of implementing AI in public services in Indonesia and provide strategic recommendations to maximize the benefits of this technology. With the right approach, AI-based public services are expected to promote inclusivity, enhance public satisfaction, and contribute to achieving sustainable development goals in Indonesia.
The Influence of Word of Mouth and Digital Marketing on Kopi Cuss Marketing Strategy Iriandy, Iriandi; Bahar, Ayu Saputri; Purnamasari, Fitry; Niza, Andi Khaerun; Aliah, Nurul
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.72345

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Digital Marketing on marketing strategies in the mobile coffee business "Kopi Cuss". The study was conducted with a quantitative descriptive approach using a questionnaire distributed to 106 respondents, who were active consumers of Kopi Cuss in the last six months. The results of the linear regression test showed that WOM had a significant influence on marketing strategies, while digital marketing did not have a significant influence partially. However, the results of the simultaneous test showed that both had a significant influence together. These findings indicate the importance of synergy between informal communication from consumers and digital marketing strategies in building brand awareness and customer loyalty, especially among the younger generation.
Integrating Makassar Tourism Information Systems in Support of Smart Tourism City Aliah, Nurul
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.81043

Abstract

The rapid advancement of digital technology has transformed the tourism sector into a data-driven ecosystem that demands system integration and collaborative governance. This study aims to analyze the role of tourism information system integration in supporting Makassar’s transition toward a Smart Tourism City. Employing a mixed-method sequential explanatory approach, the research combines quantitative analysis through a structured questionnaire distributed to 134 stakeholders including government officials, tourism industry actors, and creative communities with qualitative exploration through observation and document analysis of the Makassar Tourism Master Plan (RIPPAR 2022–2037). Quantitative results indicate that digital infrastructure (β = 0.334), system integration (β = 0.297), and digital utilization (β = 0.291) significantly influence smart tourism performance (R² = 0.734, p < 0.05). Qualitative findings support these results, revealing that while digital facilities and community participation are strong, institutional data integration remains partial. The overall Digital Tourism Integration Index (IIDK) reached 77.4%, classifying Makassar as “digitally ready but partially integrated.” The study concludes that the success of a smart tourism city depends not only on technological readiness but also on the alignment of governance structures and participatory collaboration across sectors. Practically, this research recommends establishing a centralized digital tourism data hub and strengthening inter-agency coordination to achieve full interoperability and sustainable digital governance. The findings provide both empirical insight and policy implications for urban digital transformation, particularly for developing cities aiming to advance toward sustainable smart tourism ecosystems.
Needs-Based Drug and Medical Consumables (MDCs) Planning as a Zine-Qua-Non in Hospitals Muttaqin, Muttaqin; Kartini Wonsu, Andi Selvi; Yuliati, Andi; Samboteng, Lukman; Aliah, Nurul
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79141

Abstract

Needs-based drug and medical consumables (MDCs) planning is a Zine Qua Non to ensure optimal patient care in hospitals and healthcare centers. Accurate drug and MDC planning affects the quality of medical services, the effectiveness of resource utilization, operational costs, and patient satisfaction. This research article describes the needs-based drug and MDCs planning system in hospitals. A descriptive case study was conducted at La Mappapenning Regional Hospital in Bone Regency. Data were obtained through observation, documentation, and in-depth interviews with the director, pharmacists, medical personnel, and staff. The study found that needs-based planning at La Mappapenning Regional Hospital can reduce waste of drug and MDCs supplies, accelerate response times to medical needs, and increase patient and family satisfaction. Furthermore, it demonstrates the importance of using a management information system in planning drug and MDCs needs efficiently, effectively, and sustainably. This study recommends collaboration between units in handling a series of drug and MDCs management processes, training for medical personnel and administrative staff, and optimizing the use of the hospital management information system (SIMRS) to support needs-based drug and MDCs planning.