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All Journal Socia : Jurnal Ilmu-Ilmu Sosial MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Studi Diplomasi dan Keamanan Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Noken: Ilmu-Ilmu Sosial Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity Sebatik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Communication Avant Garde Buletin Poltanesa Jurnal Pertahanan dan Bela Negara Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication International Journal of Science and Society (IJSOC) Journal Research of Social Science, Economics, and Management Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Witarti, Denik Iswardani
Program Studi Magister Ilmu Komunikasi, Fakultas Ilmu Komunikasi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Avant Garde

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Representasi Perempuan Cantik di Media Feminis Daring Jurnal Perempuan dan Magdalene Meylisa Yuliastuti Sahan; Denik Iswardani Witarti
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1475

Abstract

Women in their efforts to end the subordination of their bodies and create a body positivity movement then formed their own media with a feminist perspective such as Jurnal Perempuan and Magdalene. This study aims to analyze and explain the form of representation of beautiful women in the feminist media of Jurnal Perempuan and Magdalene using Sara Mills' critical discourse analysis theory with a feminist perspective that looks at the text from the subject-object and writer-reader side and its relationship to the circumstances when the text was produced. The results of this study explain that women must find a way out to believe the existing beauty myths. the definitions of beautiful women and beauty from the Journal of Women and Magdalene do not differ much, these two media try to explain and convince that there has never been a right definition to explain women's beauty itself, the definition and shape of the boxes on women's beauty are wrong. and the pursuit of beauty is not right. Beautiful women must be interpreted more broadly than just physical appearance.
Strategi Komunikasi Melalui Promo Digital Untuk Meningkatkan Rating di Rajawali Televisi Irawan, Yousep Eka; Iswardani Witarti, Denik
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2661

Abstract

Television continues to look for ways to carry out its communication strategy in order to be the best in its segment by increasing ratings. In essence, communication strategy has planning and management to achieve a goal, namely optimizing the presence of technology, as well as a transfer of new ideas on a larger scale designed to change human behavior. This research is based on a qualitative approach and uses content analysis. The data was collected from April to November 2023. The data collection techniques used were interviews, observation and documentation. The research results: First, It can be concluded that the first division to manage digital promos since 2017. Initially Rajawali TV only utilized onair and offair promos. The range of promo broadcasts no longer depends on broadcast hours or broadcast slots. Second, managing promos on social media and the process of creating and processing contents so as to create interaction and get input from the audience, invite to disseminate promo content and RTV benefits from additional income from Youtube. Third, the results of social media utilization are seen to help increase ratings. However, there need to be other factors to increase program ratings consistently, such as content, program content itself, broadcast hours, geographic factors, social economic strata, competing tv factors.
Co-Authors Ahmad Toni, Ahmad Alferdo Kurniawan Armandha, Semmy Tyar Atik Ariesta Binasri, Binasri Budi Hartono DAVID RANDY De Putri, Sekar Farida Ariyani, Pipin Fithriana, Arin Irawan, Yousep Eka Maria Septian Riasanti Mola Mey Luvita Meylisa Yuliastuti Sahan Muljati, Raden Puspitasari, Anggun Reza, Yuliana Choerul Rina Juliastuti Salpiati, Emi Shila Yuli Pratiwi Sugeng Dwi Nugroho Suwatno Suwatno Triyono, Wahyu Agus Wahyu Agus Triyono Windarto Windarto Windarto Yuliana Choerul Reza