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Journal : Jurnal Manajemen Teknologi

Pengaruh Nilai Informasi dan Sosial pada Co-Consumption dan Co-Production antar Anggota Kaskus: Perspektif Modal Sosial Sukoco, Badri Munir; Aditya, Mohamad Lambang
Jurnal Manajemen Teknologi Vol 10, No 3 2011
Publisher : SBM ITB

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Abstract

Consumers co-create values through co-consumption (with other consumers) and co-production (with producers). This study argues that members' perceptions on informational and social values contribute to co-creation, which is stronger when they have greater product involvement. Further arguments indicate that members' perceptions on informational and social values are determined by social capital inside the community. The developed hypotheses are tested on 204 Kaskus community members who are affiliated with 6 different brands on two product categories, mobile phone and snack. The results indicate that social capital positively influences members' perception on informational and social values. Social value influence co-consumption and co-production, while informational value mainly influence co-production. The moderating effect of product involvement exists on the influence of social value on co-production.Keywords: co-consumption, co-production, social capital, informational value, social value, productinvolvement, virtual community
Sistem Organisasi Kognitif dan Afektif dan Pengaruhnya terhadap Kinerja Apotek di Surabaya: Efek Moderasi Orientasi Kewirausahaan Sukoco, Badri Munir; Viciana, Vindi
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.2

Abstract

Abstract: Apothecary is a highly regulated and competitive industry due to less differentiation and high density in certain areas. Interestingly, the performance of apothecaries is heterogeneous; and based on market orientation perspective we argue that the condition exists due to different level on responding competitors’ actions as well as customers’ needs. Further, we argue that managers’ entrepreneurial orientation can strengthen these relationships. The mechanism of how can apothecaries develop their responsiveness to competitors and customers also is investigated. We distributed questionnaires among apopthecary managers in Surabaya and generated 131 responses. By using PLS, the results indicate that responsiveness to competitors positively influence on their performance, while responsiveness to customers is not. The moderating effect of entrepreneurial orientation is also not confirmed. Responsiveness to competitors is highly determined by cognitive and affective organizational system, while responsiveness to customers mainly determined by affective organizational system. Managerial and academic implications are further discussed in this paper.Keywords: Cognitive Organization System, Affective Organization System, Responsiveness to Competitors, Responsiveness to Customers, Performance, and Drugstore   Abstrak. Apotek merupakan industry yang sangat diatur oleh pemerintah dengan tingkat persaingan yang tinggi karena diferensiasi yang ditawarkan rendah dan densitas yang cukup tinggi di beberapa area. Menariknya, kondisi tersebut juga membuat kinerja apotek beragam; sehingga dengan menggunakan perspektif orientasi pasar, penelitian ini berargumentasi bahwa responsifitas pengelola apotek akan tindakan pesaing maupun kebutuhan pelanggan dapat membedakan kinerjanya. Riset ini juga berargumentasi bahwa orientasi kewirausahaan yang dimiliki pengelola akan menguatkan pengaruh tersebut. Mekanisme tentang bagaimana perusahaan membentuk responsifitas terhadap pesaing maupun pelanggan juga diinvestigasi. Riset ini mendistribusikan survei kepada pengelola apotek di Surabaya dengan respon sebanyak 131 responden. Menggunakan PLS, hasil penelitian menunjukkan bahwa responsifitas terhadap tindakan pesaing berpengaruh terhadap kinerja apotek, sedangkan responsifitas terhadap pelanggan tidak signifikan. Efek moderasi orientasi kewirausahaan yang dihipotesiskan juga tidak terbukti. Responsifitas terhadap pesaing dipengaruhi sama kuatnya oleh sistem organisasi yang kognitif dan afektif, sedangkan responsifitas terhadap pelanggan lebih dipengaruhi oleh sistem organisasi yang afektif. Implikasi manajerial dan akademis disajikan lebih lanjut dalam penelitian ini. Kata kunci: Sistem Organisasi Kognitif, Sistem Organisasi Afektif, Responsifitas pada Pesaing, Responsifitas pada Pelanggan, Kinerja, dan Apotek 
Pengaruh Modal Sosial pada Perilaku Berbagi Pengetahuan dan Kinerja: Studi Kasus di Pemasok Komponen Otomotif Astra Group Sukoco, PhD, Badri Munir; Hardi, Hardi Hardi
Jurnal Manajemen Teknologi Vol 12, No 3 (2013)
Publisher : SBM ITB

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Abstract

As the biggest automotive group producer in Indonesia, Astra Group maintains relationship with its suppliers extensively, in which suppliers with small and medium enterprises (SMEs) for motorcycle reach 94% while automobile for about 60%. The existing relationships create strong social capital and offer positive consequences for both parties. Using social capital theory, this study empirically tests the effect of social capital on knowledge sharing between buyer (Astra Group) and supplier as well as suppliers' performance. Further, this study argues that perceived interdependency to the buyer could moderate the effect of social capital on suppliers' performance. Based on a survey among 211 suppliers' of Astra Group, the results indicate that social capital mainly influences suppliers' performance. The moderating effect of interdependency is not confirmed in this study. Consistent with the developed hypotheses, relational social capital is developed by cognitive and structural social capital. Managerial and academic implications are presented in this study.Keywords: social capital, knowledge sharing, suppliers' performance, interdependency, Astra Group