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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Teori dan Terapan Jurnal Dinamika Ekonomi dan Bisnis Airlangga Development Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Manajemen dan Usahawan Indonesia International Journal of Science and Society (IJSOC) The South East Asian Journal of Management ASEAN Marketing Journal
Badri Munir Sukoco
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Airlangga
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Pencapaian Kinerja Melalui Responsifitas Pada Pesaing Dengan Moderasi Tensi Persaingan Dan Kelonggaran Sumberdaya Muslich Anshori; Badri Munir Sukoco; Mikhael Mangihot Napitupulu
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 1 (2012): Jurnal Manajemen Teori dan Terapan - April 2012
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.229 KB) | DOI: 10.20473/jmtt.v5i1.2448

Abstract

Telecommunication industry in Indonesia is growing rapidly in the last two decades. Prepaid services remain dominant (above 90%), in which 95% are distributed electronically. The condition attracts many players to participate in the business and eventually increasing the competitive tension among them. Based on market orientation perspective, we investigate whether responsiveness toward competitors deliver higher performance for electronic server company? Moreover, this study address under which conditions that the relationship is strengthened or weakened? By distributing questionnaires among all electronic server companies in Surabaya, we reported that responsiveness toward competitors positively contribute to companies’ performance. The relationship strengthened when the slack resources was low than high, while there was no moderating effect of competitive tension. Managerial and academic implications are further discussed. 
Pengaruh Identitas Sosial Dan Co-Creation Terhadap Niat Berperilaku Anggota Komunitas Online VW: Efek Moderasi Nostalgia Badri Munir Sukoco; Untung Teko TP
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.39 KB) | DOI: 10.20473/jmtt.v6i2.2668

Abstract

Developing relationships with customers through brand community is the recent tool for marketers for customer relationship management (CRM) program. The existence of a community, especially virtual, depends on the members’ participation as well as their recommendation to others. Previous studies indicate that members’ participation and recommendation depends on how deep is their identification toward the community. This article argues that social identification itself is not enough, unless the members engage in co-creation activities by exchanging knowledge with other members (co-consumption) and producers (co-production). Further, this article further argues that the effect of social identity on members’ co-creation and behavioral intentions will be moderated by their nostalgia proneness. We conducted survey among Volkswagen Indonesia CyberCommunity (VICC) members as one of the legendary brand in Indonesia. The results indicate that direct effect of social identity on members’ behavioral intentions is greater than indirect effect through co-creation. The moderating effect of nostalgia proneness is significant on the relationship between social identity and behavioral intentions, in which the effect is larger when members’ identification is low. Managerial and academic implications are further discussed in this paper. 
The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program Sukoco, Badri Munir; Lai, Meng-Kuan; Weng, Wan-Jou
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Exploring the Formation of Relational Collaboration among Competitors Nur Alamzah; Badri Munir Sukoco; Indrianawati Usman
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35905

Abstract

Objective: This paper aims to explore how a relational collaboration process is formed among bag and suitcase craftsmen in an Industrial Village in Indonesia. Design/Methods/Approach: The study is a qualitative case study formulated from nine informants interviewed with different roles, from the initiators, actors, and community leaders to local government agencies. Information collected is analyzed using the Gioia method with the three stages of analysis: concepts, themes, and dimensions. Findings: Different from previous research, which stated that three perspectives of the interaction form of the dynamics of business competition, namely rivalry, competitive-cooperation, and relational, can only be manifested mutual-exclusively according to a certain cultural context, this study finds that those perspectives can be manifested as an evolutionary stage. which we label as "relational-collaboration. "Collaboration is an inseparable process following dynamic changes and adjusting the challenges and opportunities in each competitive interaction change. The changing evolution processes begin from rivalry competition to competitive cooperation and turn again into relational collaboration. Rivalry interaction through price wars has had a negative impact on all craftsmen and even on their social environment. The emergence of an awareness of the price-war impact made a small number of craftsmen initiate to work together through the formation of a cooperative to support their capital business. Although initially, only a few craftsmen became members, the commitment of the initiator members led other craftsmen to join in. This process continues to grow until the formation of relational collaboration among craftsmen in response to orders in large quantities within and outside the country. Originality: Limited study found to discuss how relational collaboration is formed, especially those focusing on the business cluster. This study expects to fill the gap by exploring the empirical aspect of forming relational collaboration among competitors.
Formulasi Strategi Bisnis Distribusi Tekstil UD. XYZ Menggunakan Model Diamond Strategy Syafrina Hidayati; Badri Munir Sukoco
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 1 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i1.149

Abstract

UD. XYZ is a business engaged in the distribution of textiles since 1995. UD. XYZ distributes its products to B2B (Business to Business), namely convection manufacturers and B2C, namely end consumers. In 2020 and 2021 UD. XYZ experienced a decrease in revenue and market share due to the impact of the pandemic. This study aims to formulate a textile distribution business strategy that fits UD. XYZ. This study uses an analysis of the five main elements of the diamond strategy from Hambrick & Fredickson. This study uses a qualitative method. Data collection techniques using interviews, observation and document study. The results of this study are the analysis of the five main elements of the diamond strategy, namely: (1) Arena, covering answers regarding product categories for convection needs, B2B and B2C market segments, East Java geographical area, computerized inventory system technology, finance and digital marketing, and efficiency value creation; (2) Vehicles, through partnerships and internal development; (3) Differentiators, in terms of image quality guaranteed at competitive prices, in terms of customization of cloth cutting services, in terms of competitive and affordable prices, in terms of styling different qualities, in terms of product availability, best seller ready stock products. (4) Staging is divided into short, medium and long term; (5) Economic Logic with cost effectiveness.
Individual Differences in Participations of a Brand Community: A Validation of the Goal-Directed Behavior Model Sukoco, Badri Munir
The South East Asian Journal of Management Vol. 5, No. 2
Publisher : UI Scholars Hub

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Abstract

Previous studies have been neglected the behavior of the owners who are non-members when discussing brand community (BC), even though they are substantially larger. This study purposely discuss what are the differences between the two by using model of goal directed behavior (MGB) and uses the findings as a way to recruit non-members in BC activities. This study also proposes some refinements to the original concept of MGB. This survey-based study, conducted with 201 active members and 226 non-members of a motor club in Indonesia, employs structural equation modeling methodology which supports the proposed model. The findings suggest that non-members have a stronger effect of positive anticipated emotions on attitude and desire to participate, which could be the starting point for marketers to recruit them. While for non-members, the perceived behavioral control and attitude toward BC activities have greater effects. The findings and discussion lead to some managerial and research implications.
The Influence of Perceived Price Fairness, Product Quality and Service Quality on Customer Loyalty mediated by Customer Satisfaction at XYZ Furniture Manufacturer in Surabaya Dwi Wahyu Aprianto; Badri Munir Sukoco
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1201

Abstract

The war between Ukraine and Russia caused disruption in the furniture export process. To overcome this problem, PT. BMN as a company operating in the furniture industry carries out a strategy to maintain the company's business processes by increasing customer loyalty. The goal is to analyze the impact of Perceived Price Fairness, Product Quality and Service Quality on Customer Satisfaction and Customer Loyalty. Quantitative causal type research by collecting data through questionnaires which was analyzed by SEM PLS. Population study is the key person in purchasing furniture. The sample was determined using purposive sampling so that the total sample was 41 respondents. The study prove that Perceived Price Fairness and Product Quality do not have a significant impact on Customer Satisfaction, while Service Quality has a significant impact. Perceived Price Fairness, Product Quality, Service Quality and Customer Satisfaction have a significant impact on Customer Loyalty.
TEACHER COMPETENCY DEVELOPMENT WITH CSCT MODEL AND PISA FRAMEWORK INTEGRATION Linda Sutanto; Badri Munir Sukoco; Sri Pantja Madyawati; Erick Fajar Subhekti
Airlangga Development Journal Vol. 9 No. 1 (2025): AIRLANGGA DEVELOPMENT JOURNAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/adj.v9i1.67876

Abstract

The Noble Teacher Program enhances teacher competency in Indonesia through the CSCT Model and PISA Framework. It addresses training gaps by creating a sustainable framework aligned with global standards. The program began with Focus Group Discussions (FGDs) involving 20 education experts to identify needs and design a training model. Subsequently, 50 high school teachers in Surabaya participated in workshops and mentoring to improve pedagogical skills, critical thinking, social-emotional competencies, and technology integration. Evaluations showed significant improvements in teacher skills. Formative assessments identified program strengths and improvement areas, while pre-test and post-test comparisons confirmed gains in pedagogical and technological competencies, positively impacting classroom practices. The study concludes that the Noble Teacher Program effectively leverages community engagement to enhance education quality, aligning teacher competencies with global benchmarks. It provides a replicable model for integrating sustainability and global standards into teacher training initiatives.
Co-Authors Aditya Yuli Prasetya Dwi Wahyu Aprianto Erick Fajar Subhekti Hardi, Hardi Hardi Ibrahim Ibrahim Indrianawati Usman Lai, Meng-Kuan Linda Sutanto M. G. Bagus Ani Putra, M. G. Bagus Ani Melinda Ratna Puspa Ayu Meng-Kuan Lai Mikhael Mangihot Napitupulu Mochammad Alfi Yusuf Mohamad Lambang Aditya Muslich Anshori Ngesthi Nirmala Dewi Nur Alamzah Rachmasari, Ratih Reza Aditya Hartawan Solly Aryza Sri Pantja Madyawati Syafrina Hidayati Ukiningtyas, Ahimsa Untung Teko TP Viciana, Vindi Wan-Jou Weng Weng, Wan-Jou