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Menyelidiki Peran Citra Merek dan Kesadaran Merek Terhadap Loyalitas Merek pada Produk Kosmetik Lokal di Kota Mataram Sri Maryanti; Febrian Humaidi Sukmana; I Gusti Agung Arista Pradnyani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11792

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh citra merek dan kesadaran merek terhadap loyalitas merek pada konsumen merek kosmetik lokal Sariayu di Kota Mataram. Meskipun industri kosmetik lokal memiliki potensi yang signifikan, meningkatnya persaingan mendorong pelaku usaha untuk mengembangkan strategi yang mampu menyentuh aspek emosional guna membangun loyalitas merek yang kuat. Metode yang digunakan adalah pendekatan kuantitatif dengan metode survei terhadap 100 responden. Data yang diperoleh dianalisis menggunakan regresi linier berganda untuk mengetahui pengaruh masing-masing variabel, baik secara individu maupun bersama-sama, terhadap loyalitas merek. Hasil menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap loyalitas merek, dengan nilai koefisien beta (β) yang mengindikasikan bahwa citra merek merupakan prediktor paling dominan dalam model. Selain itu, kesadaran merek juga memberikan pengaruh positif dan signifikan terhadap loyalitas merek, meskipun pengaruhnya tidak sekuat citra merek. Oleh karena itu, Citra merek dan kesadaran merek sama-sama memainkan peran penting dalam membentuk loyalitas konsumen terhadap merek kosmetik lokal Sariayu. Oleh karena itu, manajer disarankan untuk memfokuskan strategi pemasaran mereka pada pembangunan citra merek yang kuat dan positif, serta peningkatan kesadaran merek, agar tetap relevan di tengah persaingan pasar yang semakin ketat.
Penerapan Model Sains Teknologi Masyarakat (STM) Berbasis Produk Pada Materi Fungi Untuk Meningkatkan Pemahaman Konsep Siswa Rahmat Hidayatullah; Nisa Sholehah Pangsuma; Meti Maspupah; Sri Maryanti
Jurnal Bintang Pendidikan Indonesia Vol. 1 No. 4 (2023): November: Jurnal Bintang Pendidikan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubpi.v1i4.1982

Abstract

Understanding the concept plays a very important role in learning, so that it becomes the basis for achieving learning outcomes. Choosing the right learning model can affect students' understanding of a concept. The product-based Science Technology Society (STS) learning model is likely to improve students' conceptual understanding. This study is a qualitative study with a pre-experimental method and a pre- and post-test using a single-group design. An observation point and a test device were used as research tools. The results showed that students' understanding of the concepts improved significantly with the implementation of the product-based Science Technology Society (STS) model. This is taken into account by the T-test results where the t-table results are less than the t-number. Therefore, it can be concluded that the use of product-based models of science technology and society (STS) significantly affects students' understanding of concepts.
Hubungan Status Gizi Ibu Saat Hamil dengan Kejadian Stunting pada Balita Usia 0 - 24 Bulan di Puskesmas Sungai Raya Dalam Sri Maryanti; Mia Dwi Agustiani; Dian Monalisa Rusliani
Jurnal Siti Rufaidah Vol. 3 No. 4 (2025): :Jurnal Siti Rufaidah
Publisher : PPNI UNIMMAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/jasira.v3i4.260

Abstract

Stunting in toddlers is a chronic nutritional problem caused by lack of nutritional intake due to feeding that does not meet basic needs. UNICEF data in 2024 shows that the infant mortality rate for toddlers is 48 per 1,000 live births and the neonatal mortality rate is 23 per 1,000 live births. Conditions that cause mortality and morbidity in infants and toddlers include malnutrition, sepsis, pneumonia, and premature birth (WHO, 2023). Factors that cause stunting include nutrition, health, environment, and socio-economy, such as malnutrition in pregnant women and children, recurrent infections, poor sanitation, and limited access to health services and nutritious food (Sari, 2023). The effects of stunting include brain development inhibitions, weakened immune systems, delayed psychosocial and motor development, and suboptimal physical growth. Based on a preliminary study at the Sungai Raya Dalam Health Center, there were 134 children under five who were stunted. This study aims to determine the relationship between maternal nutritional status during pregnancy and the incidence of stunting in toddlers aged 0–24 months. The research design used case control with a retrospective approach, involving 58 mothers with toddlers aged 0–24 months. The results showed that mothers with nutritional status with KELK had a higher risk of giving birth to stunted toddlers (72.7%) compared to mothers with good nutritional status (19.1%). The Fisher Exact test yielded a value of p = 0.000 (p < 0.05), which means that there is a significant relationship between the nutritional status of pregnant women and the incidence of stunting.
Kegiatan Bersih – Bersih Sungai Unus Di Kota Mataram Dalam Menjaga Kelestarian Lingkungan: Pengabdian Dewi Rispawati; Nora Listantia; Eko Supriastuti; Lale Puspita Kembang; Suparlan, Suparlan; Sri Maryanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4136

Abstract

Pengabdian Masyarakat ini bertema “Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram Dalam Menjaga Kelestarian Lingkungan”. Tujuan Pengabdian Masyarakat ini, untuk mencegah terjadinya banjir dengan menghilangkan sampah yang menyumbat aliran air, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Pengabdiaan Masyarakat ini, menggunakan dua metode dalam pelaksanaannya yaitu: (1) Persiapan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram, (2) Pelaksanaan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram yang sangat bermanfaat untuk mencegah terjadinya banjir, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Kegiatan bersih – bersih Sungai Unus di Kota Mataram ini, menjadi sarana untuk mempererat kerjasama antar pemerintah dan warga masyarakat dalam menjaga kelestarian lingkungan.
MODEL PENDIDIKAN KARAKTER PADA SATUAN PENDIDIKAN RAUDLATUL ATHFAL (STUDI IMPLEMENTASI PENGEMBANGAN KARAKTER SEJAK USIA DINI PADA RA DHARMA WANITA KEMENAG BENGKULU SELATAN) Sri Maryanti
Al-Bahtsu: Jurnal Penelitian Pendidikan Islam Vol 1, No 1 (2016): Islamic Education Research
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/btu.v1i1.357

Abstract

At this time, the entire human form, not intelligence alone but the whole psychic prowess. Experts call this period as the golden age of development. Early childhood education is very important because it determines the quality of human resources in the future. This is due to the formation of the human brain is most rapid at the age when the child is at an early age. The problem in this research is how the implementation of character education, a model developed and the character values instilled in early childhood in Raudhatul RA Ministry religion Dharma Wanita South Bengkulu. This study aims to determine the implementation, the model and the value of character education in early childhood in Raudhatul Raudhatul RA RA Ministry religion Dharma Wanita South Bengkulu. This research is a field research using qualitative descriptive method. The research subject throughout the teacher / tutor in Raudhatul RA. Raudhatul RA Ministry of Dharma Wanita South Bengkulu religion which amounted to 7 people. Data collection instruments used were interviews, documentation and observation. The results showed that the implementation of character education in Raudhatul RA RA Raudhatul Dharma Wanita South Bengkulu religious ministry is carried out through three main pillars, namely the development of policies, the development of learning and partnership. The value of the characters are developed that character value in relation to God (Allah Habl min) Rated character in relation to oneself (Habl min al-nafs) Values in conjunction with other characters (Habl min al-nas wa al- bi'ah) value nationality (Habl min al-watan). Models developed in the cultivation of character is a model of collaboration and integration models ekstrakuikuler models.
ANALISIS PENGARUH MOTIVASI DAN PERSEPSI TERHADAP SIKAP DAN IMPLIKASINYA PADA KEPUTUSAN KONSUMEN DALAM PEMBELIAN SMARTPHONE BLACKBERRY DI KOTA MATARAM Sri Maryanti
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 3 No 2 (2017): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v3i2.72

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji faktor-faktor yang berpengaruh pada keputusan pembelian konsumen di Mataram untuk smartphone BlackBerry berdasarkan perspektif teori motivasi, persepsi kualitas, dan sikap dengan mengembangkan model teoritik struktural struktural. Topik dipilih dengan beberapa alasan. Terdapat kesenjangan teori dan studi sebelumnya, pengembangan model dan fakta empiris. Objek penelitian adalah pengguna smartphone BlackBerry di Mataram, sedangkan jumlah responden adalah 110 orang. Data dianalisis dengan Structural Equation Modeling (SEM) menggunakan AMOS. Hasil penelitian menunjukkan bahwa motivasi pada sikap konsumen, persepsi kualitas pada keputusan pembelian, dan keputusan pembelian pada konsumen berpengaruh signifikan terhadap pengguna smartphone BlackBerry di Mataram. Sementara uji statistik menolak hipotesis sebelumnya yaitu motivasi mempengaruhi keputusan pembelian dan persepsi kualitas memengaruhi sikap konsumen. Temuan strategis dari penelitian ini adalah bahwa motivasi yang kuat belum tentu akan membentuk keputusan pembelian. Upaya pemasaran yang lebih baik dari organisasi untuk membentuk keputusan pembelian diperlukan. Tetapi jika kualitas yang dirasakan cukup kuat dan sikap konsumen positif, keputusan membeli akan ditemukan dalam produk smartphone BlackBerry. Penelitian ini membuktikan bahwa persepsi kualitas adalah salah satu faktor penentu keputusan pembelian. Sebagai implikasi praktis, penyedia ponsel cerdas BlackBerry harus memperhatikan kualitas produk, kebutuhan pelanggan, upaya pemasaran, dan mempelajari sikap konsumen terhadap produk yang ditawarkan.
PELATIHAN MANAJEMEN KELAS, DISIPLIN POSITIF DAN PEMANFAATAN PLATFORM DIGITAL GEMINI AI UNTUK ASESMEN PESERTA DIDIK Pebrianti, Peby; Pipih; Maharani, Puan; Selviana, Putri; Sunita, Ragil; Abdul Karim; Sri Maryanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Now Available
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63515

Abstract

This community service initiative aims to enhance teachers' capabilities regarding classroom management, positive discipline in instruction, and the use of the Gemini AI digital platform for student assessment. The article discusses the integration of classroom management, positive discipline, and the application of Gemini AI for student assessment. The methodology employed involved training and mentoring conducted via workshops focused on classroom management, positive discipline, and the use of Gemini AI for assessment purposes. Nine teachers from SDN 3 Panembahan participated in the training. The sessions emphasized the importance of planning, implementation, evaluation, and monitoring as key components of classroom management, alongside the role of technology in facilitating effective classroom administration. Evaluation results indicate that the teachers utilized Gemini AI to create innovative assessments and were motivated to incorporate AI technology specifically Gemini into their teaching practices. By understanding and applying these concepts, teachers can improve their skills, thereby positively impacting the quality of instruction and student development.