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All Journal YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Community Development: Jurnal Pengembangan Masyarakat Islam
Junaidi Abdullah
Fakultas Psikologi, Universitas Muhammadiyah Malang
Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Marketing Tiktok Live Sebagai Strategi Memasarkan Produk Pada UMKM Arrikna Di Kudus Safira, Della Maya Ayu; Wakhidah, Nur; Istiqomah, Mukhlishotul; Abdullah, Junaidi
Community Development: Jurnal Pengembangan Masyarakat Islam Vol 8, No 1 (2024): Community Development: Jurnal Pengembangan Masyarakat Islam
Publisher : Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/cdjpmi.v8i1.22496

Abstract

Penelitian ini berfokus pada analisis penerapan strategi pemasaran produk melalui platform TikTok Live pada Usaha Mikro, Kecil, dan Menengah (UMKM) bernama Arrikna di Kudus. Pendekatan kualitatif digunakan untuk mengeksplorasi isu-isu inti terkait implementasi pemasaran digital melalui TikTok Live serta efeknya pada penjualan UMKM. Tujuan utama penelitian adalah untuk memahami sejauh mana strategi pemasaran digital ini efektif dalam meningkatkan eksposur dan penjualan produk UMKM Arrikna. Penelitian ini Metode penelitian lapangan dengan pendekatan kualitatif, penggalian data mencakup wawancara, observasi mendalam dengan pemilik UMKM, serta analisis konten TikTok Live yang telah dihasilkan. Temuan penelitian menunjukkan bahwa TikTok Live memberikan platform yang efektif untuk berinteraksi secara langsung dengan calon pembeli,  meningkatkan  kesadaran merek, dan mendorong keterlibatan pelanggan. Meskipun beberapa hambatan terkait sumber daya terbatas dan pemahaman teknis ditemukan, kesuksesan strategi ini tercermin dalam peningkatan penjualan dan pertumbuhan bisnis Arrikna.
Non-Litigation Dispute Resolution Mechanism in Civil Law (Case Study at ANQ Law Firm Kudus Office) Abdullah, Junaidi; -, Shobirin
YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Vol 15, No 2 (2024): YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam
Publisher : Program Studi Hukum Keluarga Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/yudisia.v15i2.29238

Abstract

This research focuses on the mechanism of non-litigation dispute resolution in civil law, with a case study at the ANQ Law Firm Kudus Office. A common problem raised is the lack of understanding and application of non-litigation dispute resolution methods, such as mediation, negotiation, and arbitration, which can avoid lengthy and costly court proceedings. The purpose of this study is to analyze the effectiveness of non-litigation dispute resolution mechanisms and the obstacles faced in their implementation. The research method used in this research uses field research with a qualitative approach. How to collect data by observation, documentation and interviews. Meanwhile, data analysis is carried out through data reduction, then displaying data and then verifying the data. The results of the research show that the resolution of non-litigation disputes in civil law at the ANQ law firm office is through visits to the homes of problematic members to deliberate and provide legal education to arouse the awareness of problematic members so that peace is created. This article asserts that while non-litigation mechanisms are effective in most cases, it is important to increase legal awareness and understanding among the public in order to maximize the potential of these methods in civil dispute resolution.
Co-Authors -, Shobirin Aristoni Aristoni Aryani Witasari Istiqomah, Mukhlishotul Nur Wakhidah Qodin, Nur Safira, Della Maya Ayu Sobirin Sobirin