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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies
Nugroho, Bagus Cahyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Mitigasi Bencana Menggunakan Metode Tutor Sebaya Bagi Anak-Anak di SDN Soka, Daerah Patahan Sungai Opak, Bantul Nursa’ban, Muhammad; Nugroho, Bagus Cahyo; Nurmawan, Fithra Agit; Masyitoh, Dewi; Triwijaya, Risty Anggitiara; Hadi, Muhammad Abdul
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): September
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v2i2.355

Abstract

Program pengabdian masyarakat dalam bentuk pengurangan risiko bencana ini bertujuan untuk menanamkan sikap kesiapsiagaan anak-anak menghadapi bencana alam, khususnya banjir, gempa bumi, dan tanah longsor. Program ini dilakukan menggunakan metode tutor sebaya yang diukur secara kuantitatif di SDN Soka, sekolah dasar yang berlokasi di daerah patahan sungai Opak, Pundong, Bantul. Hasil pelaksanaan program menunjukkan bahwa implementasi metode tutor sebaya efektif, sehingga anak-anak mengerti dan mengembangkan sikap siap siaga jika terjadi bencana alam sewaktu-waktu. Pemilihan metode tutor sebaya dimaksudkan agar pembelajaran kebencanaan terus berlanjut kendati program pengabdian telah selesai.
WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic Haryati, Novi; Putri, Rosita Widya; Syah, Nisrina Qotrunnada Yafi Alam; Ramadhani, Mirza; Nugroho, Bagus Cahyo
International Research Journal of Business Studies Vol. 14 No. 2 (2021): August-November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.2.147-157

Abstract

This study examines coffee shops’ marketing mix and its impact towards customer satisfaction and word of mouth. Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner contained with several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and word of mouth. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth.
Co-Authors Hadi, Muhammad Abdul Masyitoh, Dewi Muhammad Nursa’ban Novi Haryati Nurmawan, Fithra Agit Putri, Rosita Widya Ramadhani, Mirza Syah, Nisrina Qotrunnada Yafi Alam Triwijaya, Risty Anggitiara