Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal of Tourism Destination and Attraction Journal of Tourism and Economic
Yosi Erfinda
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGGUNAKAN SOCIAL EVENT PACKAGE DI ART DECO LUXURY HOTEL & R.docx Savira Maulana; Nungky Puspita; Yosi Erfinda
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3415

Abstract

The problem studied in this study is the decrease in the number of guests who use the social event package at Art Deco Luxury Hotel & Residence Bandung, this problem must be addressed immediately so that it does not become an obstacle for the hotel. This study aims to find out an overview of the implementation of direct marketing, an overview of purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung, and how direct marketing influences in an effort to improve purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residences. Residence Bandung. This research uses descriptive quantitative method. The number of samples in this study were 83 respondents who had used the social event package at Art Deco Luxury Hotel & Residence Bandung. The sampling technique used is purposive sampling. The analysis technique used is multiple linear regression. Hypothesis testing in this study uses the coefficient of determination test, f test and t test. The results of this study indicate the implementation of direct marketing, purchasing decisions in using the social event package, and the influence of direct marketing on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung. The results show that part of direct marketing and the decision to use the social event package is in the high category, and gets the best response, namely telemarketing and online channels. Direct marketing has an effect on purchasing decisions in using the social event package at Art Deco Luxury Hotel & Residence Bandung.
Analysis of Internal and External Factors Influence on Leading Development of Incentive Travel Product in Pulau Harapan Kepulauan Seribu Jakarta Yosi Erfinda; Rinie Octaviany Hasan; Revi Agustin Aisyianita; Rezka Fedrina; Raihana Hafidzah Jumartin; Sabrina Azzahra; Nabil Falah
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/s11n4r15

Abstract

Incentive travel is a key segment in MICE that aims to motivate employees. Although Indonesia is a leading MICE destination, the competitiveness of Jakarta has not been optimized as an incentive travel destination. This study identifies Harapan Island in the Thousand Islands as Jakarta's leading potential for incentive travel, offering unique maritime and conservation experiences. However, there is a significant gap between this potential and the current unstructured and uncompetitive tourism products, which fail to meet corporate expectations. Using quantitative associative methods, this study analyzes the influence of internal factors (accommodation, cuisine) and external factors (accessibility, local support) on destination competitiveness. Data from 50 respondents, mostly tourism workers and corporate employees, was collected through a reliable questionnaire (Cronbach's Alpha >0.90) and found to have a normal distribution. The findings confirm the strong potential of Harapan Island, but highlight critical weaknesses in supporting facilities and product packaging. This study concludes that community-based strategic development for premium products is essential to transform Harapan Island into a competitive and sustainable incentive travel destination, thereby supporting the vision of “Jakarta Nice for MICE.”
Co-Authors Fetty Nurmala Rossi Giffari Maulana Putra Nabil Falah Nungky Puspita Pipit Widya Lestari Raihana Hafidzah Jumartin Revi Agustin Aisyianita Rezka Fedrina Rinie Octaviany Hasan Sabrina Azzahra Sarojini Imran Savira Maulana