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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Ganaya: Jurnal Ilmu Sosial dan Humaniora AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Jurnal Ilmu Pendidikan dan Sosial Jurnal Multidisiplin West Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Society
Hernosa, Siswa Panjang
Department Of Agribusiness, Faculty Of Agriculture, University Of Medan Area, Medan, North Sumatra, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analisis Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Padangsidmpuan Kuswardani, Retna Astuti; Hernosa, Siswa Panjang; Dalimunthe, Arpan
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2526

Abstract

Industri coffe shop dianggap sangat menjanjikan berkat beberapa atribut unik yang dimilikinya saat ini.  Penelitian ini bertujuan untuk mengidentifikasi karakteristik responden coffe shop, kualitas dan tingkat coffe shop, serta hierarki atribut coffe shop di kota Padangsidimpuan.  Penelitian ini menggunakan data primer dan sekunder, dengan sampel sebanyak 100 pengunjung coffe shop. Teknik analitis yang digunakan adalah analisis konjungtif melalui perangkat lunak SPSS versi 26.0.  Hasil penelitian menunjukkan bahwa konsumen lebih mengutamakan kualitas seperti jarak yang dekat dengan tempat tinggal, harga antara Rp. 16.000 dan Rp. 25.000, serta suasana coffe shop di luar ruangan.  Kriteria yang paling signifikan adalah lokasi, harga, suasana, layanan, kualitas produk, dan fasilitas. Hal ini menunjukkan bahwa atribut yang dianggap paling signifikan oleh konsumen saat memilih coffe shop di Kota Padangsidimpuan adalah lokasi. Hasil uji Pearson’s R dan Kendall’s menunjukkan korelasi yang signifikan dalam preferensi konsumen saat memilih coffe shop di Kota Padangsidimpuan.
Analisis Faktor-faktor yang Memengaruhi Volume Ekspor Kopra Indonesia Di Pasar Dunia Dalimunthe, Apip Gunaldi; Sibuea, Faiz Ahmad; Hernosa, Siswa Panjang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12004

Abstract

Kopra diekspor karena jumlah produksi tinggi. Namun jumlah produksinya tidak seimbang dengan volume ekspor kopra sehingga perlu daya saing ekspor kopra Indonesia di pasar dunia. Metode penelitian kuantitatif dan deskriptif. Daya saing ekspor kopra metode Revealed Comparative Advantage (RCA) dan Export Product Dynamic (EPD). Hasil penelitian perhitungan RCA (Revealed Comparative Advantage) ekspor kopra Indonesia ke Bangladesh, Filipina, dan Myanmar memiliki keunggulan komparatif nilai RCA rata-rata di atas 1. Sedangkan 4 negara tujuan ekspor kopra ke India, Pakistan, Malaysia, dan China memiliki nilai RCA di bawah 1 sehingga tidak komparatif. Perhitungan EPD (Export Product Dynamic) ekspor kopra Indonesia ke Bangladesh selama 5 tahun terakhir Falling star, Rsing star, Rising star, Rising star, dan Rising star. Nilai EPD (Export Product Dynamic) ekspor kopra Indonesia ke India selama 5 tahun terakhir posisi Falling star, Retreat, Falling star, dan Lost opportunity. Nilai EPD (Export Product Dynamic) ekspor kopra Indonesia ke Pakistan selama 5 tahun terakhir posisi Lost opportunity, Rising star, Falling star, Rising star, dan Lost opportunity. Nilai EPD ekspor kopra Indonesia ke Malaysia selama 5 tahun terakhir posisi Retreat, Rising star, Falling star, Retreat, Lost opportunity. Nilai EPD ekspor kopra Indonesia ke Filipina selama 5 tahun, hilangnya peluang, retreat, rising star, falling star, dan retreat. Nilai EPD ekspor kopra Indonesia ke China selama 5 tahun terakhir hilangnya peluang, rising star, rising star, rising star, dan lost oppurtunity. Nilai EPD ekspor kopra Indonesia ke Myanmar selama 5 tahun terakhir rising star, falling star, rising star, rising star, dan retreat.
Analysis Of Rice Farmers' Income (Oryza Sativa L.) In Jati Makmur Village, North Binjai District Ambarita, Dewi Natalia; Hernosa, Siswa Panjang
Jurnal Ilmu Pendidikan dan Sosial Vol. 4 No. 3 (2025): Oktober
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v4i3.1045

Abstract

Indonesia is known as an agrarian country where most of the population depends on agriculture, particularly rice farming, which plays a strategic role as both a primary food source and a major income generator for farmers. One of the rice-producing regions in North Sumatra Province is Binjai City, with Jati Makmur Subdistrict identified as an area with high potential but experiencing a decline in rice production over the past two years. This study aims to analyze the income of rice farmers and assess the feasibility of lowland rice farming in Jati Makmur Subdistrict, Binjai Utara District, Binjai City. The research employed a descriptive quantitative approach. A total of 31 farmers were selected from a population of 310 households using simple random sampling. Primary data were collected through observation, interviews, and documentation, while secondary data were obtained from related institutions. The results showed that the average revenue of rice farmers reached IDR 16,395,000 per hectare per planting season, with a total production cost of IDR 6,801,703, resulting in a net income of IDR 9,593,297. The R/C and B/C ratio analysis indicated values greater than 1, suggesting that rice farming in the study area is financially viable and profitable. However, improving cost efficiency, optimizing input use, and providing agricultural support are essential to ensure sustainable farming practices. In conclusion, despite limitations in land size and technology, rice farming in Jati Makmur remains economically feasible and has the potential for further development with appropriate policy support and technical assistance
Consumer Preference Study at a Coffee Shop in Medan Perjuangan District, Medan City Using the Conjoint Method Hernosa, Siswa Panjang; Akbar, Zainul; Febriyanti Suardi, Tennisya
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.227-242

Abstract

To understand consumer preferences in a more in-depth and structured manner, an analysis method is needed that can identify the product attributes that have the most significant influence on purchasing decisions. The purpose of this study is to identify the characteristics of consumers, attributes, and levels of coffee shops, as well as their locations in Medan Perjuangan District, Medan City. This study uses primary and secondary data. Sampling in this study employed the judgment sampling technique, with a sample of 43 visitors to the coffee shop. The criteria for inclusion were respondents aged 18 years or older who were not students and who had ordered coffee at the coffee shop. The data analysis approach is conjoint analysis. The results of the study showed that the characteristics of the most frequent visitors to the coffee shop were male, aged 21-30 years, self-employed, with an income of IDR 2,100,000–IDR 3,000,000, holding a high school education, unmarried, and with no dependents. Furthermore, the attributes and levels that are most in demand by consumers are Kopi Susu drinks, open spaces, sweetness, and < prices of IDR 15,000 and > IDR 15,000, as well as public facilities. So that in the discussion, the order of highest importance is the attributes of the drink, place, price, taste, and facilities. This indicates that the most important attribute when choosing a coffee shop is the quality of the drink. The suggestion given is an innovation related to the development of types of milk coffee drinks.
Co-Authors Akbar, Zainul Ambarita, Dewi Natalia Apip Gunaldi Dalimunthe Arief Rahman AriefDanil Samosir, Arief Dalimunthe, Arpan Delafrisila, Amanda Ella Permatasari Faiz Ahmad Sibuea Febriyanti Suardi, Tennisya Frasetyo, Ahmad Al Gustami Harahap Gustami Harahap Lubis, Fajar Rezeki Ananda Marizha Nurcahyani Mitra Musika Lubis Muhammad, Fadhil Nasib Rahman, Mhd. Aldio Fatur Retna Astuti Kuswardani Samosir, Maylan Andreas Sri Ariani Safitri Wan Suryani Yusniar Lubis