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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Ganaya: Jurnal Ilmu Sosial dan Humaniora AGRISAINS: Jurnal Ilmiah Magister Agribisnis Randwick International of Social Science Journal Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Jurnal Ilmu Pendidikan dan Sosial Jurnal Multidisiplin West Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Hernosa, Siswa Panjang
Department Of Agribusiness, Faculty Of Agriculture, University Of Medan Area, Medan, North Sumatra, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analysis Of Rice Farmers' Income (Oryza Sativa L.) In Jati Makmur Village, North Binjai District Ambarita, Dewi Natalia; Hernosa, Siswa Panjang
Jurnal Ilmu Pendidikan dan Sosial Vol. 4 No. 3 (2025): Oktober
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v4i3.1045

Abstract

Indonesia is known as an agrarian country where most of the population depends on agriculture, particularly rice farming, which plays a strategic role as both a primary food source and a major income generator for farmers. One of the rice-producing regions in North Sumatra Province is Binjai City, with Jati Makmur Subdistrict identified as an area with high potential but experiencing a decline in rice production over the past two years. This study aims to analyze the income of rice farmers and assess the feasibility of lowland rice farming in Jati Makmur Subdistrict, Binjai Utara District, Binjai City. The research employed a descriptive quantitative approach. A total of 31 farmers were selected from a population of 310 households using simple random sampling. Primary data were collected through observation, interviews, and documentation, while secondary data were obtained from related institutions. The results showed that the average revenue of rice farmers reached IDR 16,395,000 per hectare per planting season, with a total production cost of IDR 6,801,703, resulting in a net income of IDR 9,593,297. The R/C and B/C ratio analysis indicated values greater than 1, suggesting that rice farming in the study area is financially viable and profitable. However, improving cost efficiency, optimizing input use, and providing agricultural support are essential to ensure sustainable farming practices. In conclusion, despite limitations in land size and technology, rice farming in Jati Makmur remains economically feasible and has the potential for further development with appropriate policy support and technical assistance
Consumer Preference Study at a Coffee Shop in Medan Perjuangan District, Medan City Using the Conjoint Method Hernosa, Siswa Panjang; Akbar, Zainul; Febriyanti Suardi, Tennisya
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.227-242

Abstract

To understand consumer preferences in a more in-depth and structured manner, an analysis method is needed that can identify the product attributes that have the most significant influence on purchasing decisions. The purpose of this study is to identify the characteristics of consumers, attributes, and levels of coffee shops, as well as their locations in Medan Perjuangan District, Medan City. This study uses primary and secondary data. Sampling in this study employed the judgment sampling technique, with a sample of 43 visitors to the coffee shop. The criteria for inclusion were respondents aged 18 years or older who were not students and who had ordered coffee at the coffee shop. The data analysis approach is conjoint analysis. The results of the study showed that the characteristics of the most frequent visitors to the coffee shop were male, aged 21-30 years, self-employed, with an income of IDR 2,100,000–IDR 3,000,000, holding a high school education, unmarried, and with no dependents. Furthermore, the attributes and levels that are most in demand by consumers are Kopi Susu drinks, open spaces, sweetness, and < prices of IDR 15,000 and > IDR 15,000, as well as public facilities. So that in the discussion, the order of highest importance is the attributes of the drink, place, price, taste, and facilities. This indicates that the most important attribute when choosing a coffee shop is the quality of the drink. The suggestion given is an innovation related to the development of types of milk coffee drinks.
Business Analysis and Vegetable Hydroponic Marketing Harahap, Gustami; Hernosa, Siswa Panjang; Lubis, Mitra Musika; Permatasari, Ella
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.145-162

Abstract

The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%.
Development of Green Entrepreneurship Based on Urban Farming to Create Environmentally Friendly Dense Cities Nasution, Zulkarnain; Hamdi, Hamdi; Hernosa, Siswa Panjang
Randwick International of Social Science Journal Vol. 7 No. 2 (2026): RISS Journal, April
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v7i2.1284

Abstract

This study aims to analyze the influence of urban space utilization and the use of environmentally friendly technology on the development of urban farming and its impact on food security in Medan City. Rapid urbanization has led to limited land and increasing food needs in urban areas. Urban farming is seen as an innovative solution through the use of limited space and technologies such as hydroponics and vertical farming. This study also assesses the role of community participation as a moderation variable in strengthening the relationship between space utilization, environmentally friendly technology, and food security. The results of the study are expected to provide strategic recommendations for the development of green entrepreneurship and sustainable improvement of urban food security. This study uses the Systematic Literature Review (SLR) approach with the guidance of PRISMA to examine the concept of smart urban farming based on herbal probiotics in the economic empowerment of urban communities. The literature for 2015–2024 is analyzed through the stages of identification, selection, feasibility assessment, and data synthesis to produce a conceptual framework and recommendations for implementation in the city of Medan in a sustainable manner. Based on the study conducted, the use of urban space and the use of environmentally friendly technology have an important role in the development of urban farming as a form of green entrepreneurship in the city of Medan. Optimal use of space allows for the creation of productive land in the midst of urban limitations, while environmentally friendly technology improves production efficiency and agricultural sustainability. Simultaneously, these two factors contribute to increasing community food security. In addition, community participation has proven to be an important factor that not only affects food security directly, but also strengthens the influence of space utilization and environmentally friendly technology in supporting the success of sustainable urban farming.
Co-Authors Akbar, Zainul Ambarita, Dewi Natalia Apip Gunaldi Dalimunthe Arief Rahman AriefDanil Samosir, Arief Dalimunthe, Arpan Delafrisila, Amanda Faiz Ahmad Sibuea Febriyanti Suardi, Tennisya Frasetyo, Ahmad Al Gustami Harahap Hamdi Hamdi Marizha Nurcahyani Mitra Musika Lubis Muhammad, Fadhil Permatasari, Ella Rahman, Mhd. Aldio Fatur Retna Astuti Kuswardani Samosir, Maylan Andreas Sri Ariani Safitri Zulkarnain Nasution