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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Jurnal Ilmu Pendidikan dan Sosial Jurnal Multidisiplin West Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Society Jurnal Ragam Pengabdian
Siswa Panjang Hernosa
Medan Area University
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Consumer Preference Study at a Coffee Shop in Medan Perjuangan District, Medan City Using the Conjoint Method Hernosa, Siswa Panjang; Akbar, Zainul; Febriyanti Suardi, Tennisya
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.227-242

Abstract

To understand consumer preferences in a more in-depth and structured manner, an analysis method is needed that can identify the product attributes that have the most significant influence on purchasing decisions. The purpose of this study is to identify the characteristics of consumers, attributes, and levels of coffee shops, as well as their locations in Medan Perjuangan District, Medan City. This study uses primary and secondary data. Sampling in this study employed the judgment sampling technique, with a sample of 43 visitors to the coffee shop. The criteria for inclusion were respondents aged 18 years or older who were not students and who had ordered coffee at the coffee shop. The data analysis approach is conjoint analysis. The results of the study showed that the characteristics of the most frequent visitors to the coffee shop were male, aged 21-30 years, self-employed, with an income of IDR 2,100,000–IDR 3,000,000, holding a high school education, unmarried, and with no dependents. Furthermore, the attributes and levels that are most in demand by consumers are Kopi Susu drinks, open spaces, sweetness, and < prices of IDR 15,000 and > IDR 15,000, as well as public facilities. So that in the discussion, the order of highest importance is the attributes of the drink, place, price, taste, and facilities. This indicates that the most important attribute when choosing a coffee shop is the quality of the drink. The suggestion given is an innovation related to the development of types of milk coffee drinks.
Business Analysis and Vegetable Hydroponic Marketing Harahap, Gustami; Hernosa, Siswa Panjang; Lubis, Mitra Musika; Permatasari, Ella
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.145-162

Abstract

The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%.
Menelusuri Pengaruh Kreativitas Hijau Karyawan terhadap Kinerja Hijau melalui Perilaku Hijau Sukarela Yusniar Lubis; Wan Suryani; Siswa Panjang Hernosa; Fajar Rezeki Ananda Lubis; Nasib Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.771

Abstract

This study aims to analyze the effect of employee green creativity on green performance through voluntary green behavior at Hotel Grand Aston Medan. A quantitative approach was employed, utilizing a survey method with 150 hotel employees conducted during 2023. The data were analyzed using path analysis to test the relationships between variables. The results indicate that employee green creativity has a significant direct effect on both voluntary green behavior and green performance. Furthermore, voluntary green behavior was found to be a significant mediator between employee green creativity and green performance. These findings highlight the importance of employee creativity in generating environmentally friendly solutions, which in turn contribute to enhancing the hotel’s green performance. This study provides strategic insights for the management of Hotel Grand Aston Medan to improve sustainable performance by empowering employee creativity and voluntary green behavior.
Potensi dan Model Pengembangan Kemitraan antara Petani Vanili dan Perusahaan Inti di Provinsi Sumatera Utara Alfarisi, Salman; Lubis, Zulkarnain; Hernosa, Siswa Panjang
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hr30cv55

Abstract

Penelitian ini bertujuan menganalisis potensi dan merumuskan model pengembangan kemitraan antara petani vanili dan CV Dimel Mutiara Sejahtera di Kabupaten Dairi, Karo, dan Samosir, Sumatera Utara. Penelitian menggunakan pendekatan kualitatif dengan studi kasus melalui wawancara mendalam, observasi, FGD, dan studi dokumen. Analisis data menggunakan tematik, SWOT, IFAS, EFAS, Matriks TOWS, dan QSPM. Hasil penelitian menunjukkan petani vanili memiliki potensi kuat didukung agroklimat, pengalaman bertani, dan modal sosial, namun terkendala modal, teknik budidaya belum standar, dan kelembagaan lemah. CV Dimel Mutiara Sejahtera memiliki kekuatan jaringan pasar dan komitmen bermitra, namun terbatas pembiayaan langsung. Hasil IFAS (2,38) dan EFAS (2,99) menempatkan petani pada Kuadran I, demikian pula perusahaan dengan IFAS (2,50) dan EFAS (2,85). Strategi prioritas tertinggi QSPM adalah kontrak kemitraan formal dengan mekanisme harga dasar (STAS 6,36), diikuti pengembangan produk vanili organik dan premium (STAS 6,16), serta pelatihan teknis budidaya (STAS 6,14). Model kemitraan tepat adalah tiga tingkat berbasis kelembagaan kolektif: petani sebagai produsen, koperasi sebagai agregator dan penghubung pembiayaan, dan CV Dimel Mutiara Sejahtera sebagai mitra pasar. Penelitian merekomendasikan pembentukan koperasi terintegrasi, kontrak formal dengan floor price, akses KUR kolektif, pelatihan GAP, dan pengembangan produk premium bertahap.
Co-Authors Akbar, Zainul Ambarita, Dewi Natalia Ananda, Fajar Rezeki Apip Gunaldi Dalimunthe Arief Rahman AriefDanil Samosir, Arief Dalimunthe, Arpan Delafrisila, Amanda Faiz Ahmad Sibuea Frasetyo, Ahmad Al Gustami Harahap Marizha Nurcahyani Mitra Musika Lubis Muhammad, Fadhil Nasib Permatasari, Ella Rahman, Mhd. Aldio Fatur Retna Astuti Kuswardani Salman Alfarisi Samosir, Maylan Andreas Sri Ariani Safitri Tennisya Febriyanti Suardi Wan Suryani Yusniar Lubis